Advertising.com
Advertising.com's AdLearn technology offers marketers a strategic decision making tool that optimizes online campaigns in real-time. AdLearn utilizes a mathematical algorithm that electronically learns where campaigns work best, and continually adjusts them so advertisements are directed toward those placements where they are most likely to meet a specific objective, such as customer acquisition or driving traffic to a site.
The company's conversion tracking and optimization (CTO) service is powered by AdLearn and works to align advertisements to the prospects most likely to convert -- whether the desired conversion is a download, registration, or sale.
Advertising.com's ad serving technology serves billions of ads each month across all Internet-enabled platforms. The company's reporting technology allows advertisers to quickly create custom reports for simply and easy campaign analysis.
The company's optimization, ad delivery, and campaign reporting technologies work across its range of advertising solutions, including its network of more than 4,000 Web sites, and its email network of over 500 newsletters with an estimated reach of 25 million people.
Advertising.com is also able to reach mobile consumers via short message service (SMS), personal digital assistant (PDA) advertising and wireless application protocol (WAP) technology. Advertising.com is also leading a research initiative on the effectiveness of wireless advertising -- the Wireless Advertising Marketing and Measurement Initiative (WAMMI), which has brought together the leading players in Internet, market research, advertising agencies, marketing and wireless firms to develop standards.
