e-Healthcare Solutions

Mar 23, 2001

e-Healthcare Solutions has contracted with several highly targeted Internet healthcare sites to represent them to the pharmaceutical and healthcare industries. These sites, and the inherent marketing benefits gained through collaboration among the sites, are collectively referred to as the Digital Healthcare Network. The mission of the Digital Healthcare Network is to provide the pharmaceutical industry with an effective, highly targeted Internet distribution channel for content, advertising and promotion.

The network is divided into three primary channels for targeting purposes: Physicians; Allied Healthcare Providers; and Patients/Caregivers. Additional targeting by specialty area, disease state, geography, time-of-day and other criteria is also available.

The Digital Healthcare Network provides in-depth user profiling across the entire network to maximize customers target audience reach. DHN Profiles are simple "one-question" opt-in polls that, over time, allow DHN to build detailed anonymous profiles on individual HealthMed Retrievers for purposes of better targeting messages and content to the right audience.

e-Healthcare Solutions is partially owned by Real Media and uses Real Media's Open AdStream delivery solution across the network.

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