Social media

Top 5 Social Marketing Trends for Brands to Watch in 2015

Oct 31 - As we near the end of 2014, here's a look at what social media marketing trends brands need to be on the lookout for in the coming year.

Whole Foods' Experiential Campaign Educates and Engages Consumers

shutterstock-189320708 Oct 31 - SapientNitro's Second Story installed four interactive displays at the newest Whole Foods Market to teach consumers about the food they buy, and about the people who provide it.

Fake Twitter Profile Reveals Consumer Engagement Levels [Study]

The Twitter bird logo in blue on white Oct 31 - Using a fictional fashion brand's Twitter profile as a case study, Isobar found consumers' perceptions of the brand were altered by number of followers and tone of voice.

Instagram Is the Latest Social Platform to Dive Into Native Video

instagram-icon-large Oct 31 - Instagram has unveiled its own native video advertising platform, which will introduce auto-playing 15-second sponsored videos to users' feeds.

How to Get Started With Monetization

hands-catching-money Oct 31 - It can be tricky to begin to determine how to best monetize your site. Here are some tips for getting started.

The Customer Experience Is Key, in Every Channel and at Every Interaction

customers Oct 31 - Hard-sell advertising messages don't cut it in today's multimedia messaging universe. Instead, meet your customers where they live.

Data Visualization: Your Secret Weapon in Storytelling and Persuasion

data-visualization Oct 31 - Creating visualizations of your data can help attract links, traffic, and buzz, which are all essential to a brand's success.

Twitter and IBM's Partnership Means Better Data Solutions for Marketers

Twitter Money Oct 30 - Twitter and IBM have partnered to combine Twitter's firehose of social data with IBM's analytics in an effort to offer business solutions to marketers overwhelmed by social data.

How Would a Subscription-Based Model Affect YouTube?

YouTube logo Oct 30 - YouTube may adopt a subscription-based model in the future, but industry experts don't expect it to change the platform in a significant way.

Q&A: Walgreens’ Seth Meisel

walgreens-clickzlive Oct 30 - In advance of his session at ClickZ Live Chicago, Walgreens’ Seth Meisel shares his best remarketing and prospecting strategies.

It’s Time for Brands to Capitalize on News Consumption Trends

digital-news-content-shutterstock-117984556 Oct 30 - As more and more consumers get their news online, and specifically from social media, brands must learn to react in real-time.

Trick or Treat – Google’s Inbox and What It Means for Email Marketers

googleinbox Oct 30 - This first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for marketers.

How Do You Make 2+2=5? Integrate!

integration-four-letter-word Oct 30 - Integrating your data can help you make it even more valuable. What is the best way to integrate?

5 Things You Need to Know About Data Management Platforms

data2 Oct 30 - The future of marketing will depend even more on data, so a data management platform will be the key to helping you stay organized and get the most out of your information.

Are You Afraid of the Dark? How to Start Your Start-Up and Leap Into the Unknown

afraid-of-the-dark Oct 30 - The decision to create a start-up can be a scary one. How can you conquer your uncertainty and take the plunge?

Mobile "Wake-Up Call" for Digital Marketers as Asia Leads Smartphone Use

mobilephone77 Oct 29 - Asia’s fast-growing mobile consumer base represents a huge opportunity for digital marketers, making an effective mobile Web presence critical.

Tumblr Leaps Into Native Video With Auto-Play Ads

shutterstock-208578283 Oct 29 - As Tumblr continues to grow its audience, the blogging site also hopes to grow its advertising revenue by rolling out auto-playing video content to users' dashboards.

Facebook Touts Search in Q3 Earnings: Is Zuckerberg Aiming to Out-Google Google?

Mark Zuckerberg TechCrunch Disrupt 2013 Oct 29 - The platform's search initiative could increase usage and bring in more ad revenue.

Taco Bell's New App Lets You Order From Your Phone

shutterstock-216709294 Oct 29 - To draw attention to its app, which was just released nationwide after a beta-test in five California locations earlier this year, Taco Bell blacked out its social media accounts.

Scoring With Gamified Content

gamified-content Oct 29 - Many marketers are seeing huge gains by producing gamified content. Are you utilizing this strategy?

How Social Is Your Business, Anyway?

social-deployment Oct 29 - Evolving into a truly social business is a tricky task, and one that can take a while to accomplish. How does your brand stack up?

MARKETING STATS

Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]

sharethislogoimage Oct 20 - A new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events.

OTHER COMMENTARY

Fast SEO Competitive Analysis Part 2: Competing Content Comparison

Oct 31 - In part two of this series on fast SEO competitive analysis, we will look at understanding search behavior and choosing target keyword categories as...

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