Europe’s Highest Court: Safe Harbor Data Sharing Between EU, U.S. Invalid

Oct 6 - U.S. companies are not allowed to transfer the EU citizens' personal data to the U.S., a decision that will jeopardize both regions' digital advertising marketplaces, industry experts say.

Digital Marketing People on the Move: GE Has a New CMO

ge-image Oct 6 - This is a roundup of new hires and promotions in the digital marketing industry during September of 2015.

Personalization Helps Amazon Prevail

amazon Oct 6 - It's no secret that Amazon is the retail sector's biggest disruptor. As to why that is, BloomReach research found top-notch personalization to be the e-commerce giant's greatest strength.

The True Value of Social Listening

we-listen-shutterstock-188309225 Oct 6 - Can digital marketers collect valuable data by exclusively listening to social chatter? Here's why it's important to accumulate and analyze consumer insights from diverse sources.

Email Interaction: Tell It Like It Is

shutterstock-208347706-translation Oct 6 - One-click emails are an efficient way for consumers to share personal preferences with brands and provides email marketers actionable data that can be used to enhance the customer experience.

How Asia Leads Innovative Shopping Experiences

shutterstock-147642644 Oct 5 - Innovation in Asia has resulted in retailers creating e-commerce environments that can cater to consumers' needs, in order to yield positive and ultimately profitable user experiences.

No Single Channel Excels in China as Consumer Touchpoints Expand

touchpoints Oct 5 - Marketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience.

Innovation, Data Integral to a High Digital IQ

innovative-ideas Oct 5 - Digital leaders share common attributes that are driving stronger financial performance, according to business consulting company PwC. Is your digital IQ high enough? Sees Increased Engagement Despite Polarizing Redesign

thanksgiving-feast Oct 5 - launched a new look last month, when the site became more social. Many users were angry about the change, though the company has seen more search share and social activity.

What Is Your Client Really Asking?

client-question-shutterstock-249909052 Oct 5 - As advertising authorities, it's important to know that the ability to comprehend the subtext of clients’ concerns and questions makes it easier to find effective solutions.

Incorporating Social to Build Across Your Organization

leverage-social-networking Oct 5 - To correct the imbalance within the division of labor and increase corporate presence on digital platforms, consider adopting a workflow process built around modern social technology.

Mobile-First Marketing Tips for Asia's Mobile-Only Consumers

mobile-first-2 Oct 4 - Asian consumers are not only mobile-first audiences, but in some cases are mobile-only. Here are five tips for getting mobile marketing in Asia's emerging markets right.

NYC Is Still the Place to Be for Agencies, Despite Its Difficulties

nyc-skyline Oct 2 - During Advertising Week's first-ever Periscope-streamed session, three marketers discussed the importance of moving an agency to New York, and the inherent obstacles and benefits of doing so.

Google and Droga5: Tech Innovations Cannot Replace Storytelling

tech-and-creativity Oct 2 - Mobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine. But those channels are just canvases. Brands need to take a platform-agnostic approach and...

Tweets of the Week: Brands Cracked Up as Facebook Was Down

fbdown Oct 2 - Between Google's news and Facebook's outage, this week on Twitter was dominated by tech giants. However, National Coffee Day was also this week - we're calling Dunkin Donuts the winner.

How Urgent Are Your Important Tasks?

eisenhower Oct 2 - Using the Eisenhower Decision Matrix as a model for productivity, you can learn how to better budget time and organize resources in order to execute effective digital campaigns.

Taking Risks to Grow Your List

growthplant Oct 2 - Fledgling businesses eager to spread brand awareness as rapidly as possible may want to invest in preset email mailing lists, but they should consider the long-term impact first.

The Future of India Is E-Commerce

india-e-commerce Oct 1 - Less than a quarter of India's population has access to the Internet today, but the country's future in e-commerce appears promising.

Your Brand Can Be as Famous as Sour Patch Kids

sour-patch-kids-twitter Oct 1 - During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the brand captures the hearts of teens and millennials...

There Is No Mobile Experience: The Key to Understanding Mobile Data

mobile-map-shutterstock-120085516 Oct 1 - An Advertising Week panel on mobilizing data agreed that the most important thing to keep in mind is that there is no mobile experience. Mobile is now so omnipresent that there are many different experiences...

Should Your Brand Be on Snapchat?

snapchat-mobile Oct 1 - Snapchat has certainly gained in popularity as a marketing tool for Millennials but it isn't for every brand. Find out what industry participants think about the platform.


Connected TV Spend to Rise, While Priority Remains Low

connected-tv Sep 2 - A new research report from the Association of National Advertisers shows that there is a growing demand for connected TV, yet the numbers are still modest.


Personalization Helps Amazon Prevail

Oct 6 - It's no secret that Amazon is the retail sector's biggest disruptor. As to why that is, BloomReach research found top-notch personalization...

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