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Levi's Targets Film Buffs With Gowalla, Watch Parties

Jeans brand creates a nine-city geo-social program with Alamo Drafthouse.

LATEST HEADLINES

Apple Launches iAd Product for Application Developers

New product could help developers sell more software and boost...

L'Oreal Sponsors Beauty Channel on YouTube

"Destination Beauty" aims to draw fans of popular video bloggers...

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Welcome to the New ClickZ

Our online publication about interactive marketing gets more interactive...

Final Maryland Twitter Rule Omits Archiving Requirement (Sort of)

One Maryland candidate is questioning how to handle the new rules...

CLICKZ EXPERTS

Bryan Eisenberg

2 Ways to Legally Spy on Your Competition

Nine tools to find out how your competitors are doing and what they are planning.

Andrew Goodman

Your Paid Search Campaign: It's an Asset (Literally)

The biggest sin in the marketplace isn't asking questions and digging up data from people; it's not asking, not digging, and getting it wrong.

Robin Neifield

The New Problems of a New Medium

As in earlier progressions in technology, pain and casualties are the price of advancement.

Gary Stein

Should You Be "Friends" With Your Clients?

Is the trend of checking in on someone's social media profiles going to spill over into the client world?

MARKETING STATS

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Demographics

U.S. Hispanic Users Lag Behind non-Hispanics in Internet Adoption

Internet use among foreign-born Latinos lags U.S.-born.

CLICKZ EXPERTS

Gregg Stewart

Google: Experimenting With Its Largest Opportunity - Local

Local advertisers that seek to adapt to results page changes early on by creating content-rich local business listings will be the ones that come out on top.

Tessa Wegert

Thumbs Up to Online Engagement

How can the ubiquitous Like button be leveraged by brand marketers?

Simms Jenkins

Spilled Ice Cream, Hurt Feelings, and Customer Choices

Learning from Ben & Jerry's mistakes, you need to ask your customers what they want and then give that to them.

Adam Cahill

Moving On

Has the request for proposal process run its course?

Pop-out the activity stream to keep a real-
time feed of what ClickZ's community is saying, reading and sharing.

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October 18-22, 2010

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Wednesday, August 4, 2010

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