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Boring Product, Great Ad: Tipp-Ex Channels Subservient Chicken

Stationary brand invites users to dictate the outcome of a YouTube video with new campaign.

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Rep. Bachmann Treats Minnesota Fairgoers to Mobile Attack Ads

Republican Michele Bachmann, running for reelection in Minnesota...

Google Introduces Branded Map Icons

The paid feature is in beta with companies like HSBC, and will...

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Virgin America's Geo-Social Loss Leader Gets Huge Response

Four-hour event marked the airline's fifth-best revenue day ever...

Google Holds on to AOL's Search Business

Google will supply search results and search ads across AOL properties...

CLICKZ EXPERTS

Anna Maria Virzi

Corporate Blogs in a Social World

Google, Adobe, and Intuit's Mint.com demonstrate that corporate blogs can thrive.

Jack Aaronson

Setting Expectations With Your Copy

Are the marketing messages on your website as clear as they can be? Consider these examples.

Aaron Kahlow

How to Help Your Business Prosper: 3 Questions to Ask

Digital marketers have access to insights that can help their business weather tough economic times.

Tessa Wegert

Best Sites, Best Advertising Opportunities

The best websites of 2010 all offer a unique take on their respective content category and the ability to attract millions of engaged Internet users.

MARKETING STATS

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Facebook Continues Strong International Growth

The social network experienced huge growth in India and Mexico in the 12 months ending July.

CLICKZ EXPERTS

Amy Muething

3 Things That Will Jumpstart Mobile Advertising

Before marketers allocate bigger budgets for mobile advertising, there are lessons to learn from "traditional" online advertising.

Derek Harding

Click-to-Open Ratio and Its Shortcomings

Is click-through rate a better success metric for e-mail marketing campaigns?

Jim Sterne

Personally Personalized Ads

Mass customization does not spell certain death for analytics. Quite the opposite.

Amy Manus

Moving Beyond Behavioral Ads

Ad networks and exchanges offer ways to reach qualified consumers and gain consumer insights. Consider these three ways.

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