Why Twitter's removal of share counts is a big pain in the ass

Nov 24 - Last week, Twitter removed share counts as part of a change to its widely used tweet and follow buttons. This update has implications on Twitter and publishers alike.

Are you ready for Small Business Saturday?

smbs-flickr-6405355135-9a009e3c58-z Nov 24 - Marketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Here's how SMBs can get in on the action.

One profile to serve them all: how a unified customer view drives mar-tech bliss

one-ring-to-rule-flickr-13583362554-97d89bede0-b Nov 24 - In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhancing the customer journey.

How brands promoted themselves in the lead up to Alibaba's Singles Day

asos-gif-singles-day-love Nov 23 - Thousands of brands participate in Alibaba's e-commerce shopping holiday, Singles Day. Here is how ASOS, Xiaomi, and Zalora have found ways to stand out from the crowd.

Traveling at the speed of culture: can marketing automation keep up?

oreo-bling-bling Nov 23 - For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these moments by driving consumer engagement.

6 strategy questions to address before you design and build a mobile-friendly site (or app)

bing-mobile-friendly Nov 23 - A mobile-friendly site (or app) is not an end; it is a means to that end. To avoid failure, disappointment and embarrassment, companies must set clear business objectives, do the due diligence on who...

Technology and innovation open new opportunities for O2O retail, starting in Asia

google-eddystone-overall-graphic-070915 Nov 22 - New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force within the retail marketing sphere.

ClickZ Live Chicago: What are the big trends to look out for in 2016?

miss-cleo-french-toast-cereal Nov 20 - An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends predicted by a panel at ClickZ Live Chicago.

3 takeaways from Social Media Week Chicago

chicago-mural Nov 20 - Relevance as a quantifiable concept and brands themselves being influencers were a couple of eye-openers I picked up from spending a day at Social Media Week.

Building brand advocates in a connected world

my-gen-1 Nov 20 - To create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such as Facebook.

Amazon’s first physical bookstore: offline’s death has been exaggerated

bookstore-1 Nov 20 - Amazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of online shopping.

TV everywhere: the new marketer opportunity

tv-homepage-flickr-2784547940-0c076e305b-z Nov 20 - As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepare to cater to a multi-screen world.

Why should marketers care about image recognition technology?

baby-face Nov 19 - Major technology companies and e-commerce platforms – such as Google, Facebook, Amazon, Pinterest and Alibaba – have been investing in image recognition technology in order to stand out in their category...

Cyber Friday: Why this is the year Black Friday will play out online

mobile-first-christmas-8302267342-3a909e4dd7-z Nov 19 - As the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing approach, with emphasis on mobile.

How meaningful is your campaign attribution?

to-deposit-or-not-to-deposit-that-is-the-question-journal Nov 19 - Of all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substantial conversions?

Why do customers abandon online shopping carts?

reasons-for-cart-abandonment Nov 19 - Cart abandonment rates are on the rise, with the percentage of abandoned carts rising by almost 15% between 2010 and 2015. So why are customers abandoning carts?

What Twitter marketers can learn from JetBlue, Emirates and Royal Dutch Airlines

flight-image Nov 18 - What are the most important Twitter marketing strategies you can learn from JetBlue, Emirates and Royal Dutch Airlines?

'Nostalgia is the enemy of progress,' says Hasbro's Lee

monopolyguy Nov 18 - During his opening keynote at ClickZ Live Chicago, Hasbro's Victor Lee discussed the fearlessness it takes to get ahead in digital marketing - an industry too new and ever-changing to have been mastered...

Don’t let your customers walk away from their carts

mobile-phone-shopping-flickr-22257890101-7cb64bb1c6-z Nov 18 - E-commerce retail brands can use these four strategies to decrease cart abandonment rates and optimize their marketing campaign strategies during the holiday shopping season.

Eliminating the fear factor of programmatic buying in China

youku-tudou-game-app Nov 17 - Brands need not be afraid of programmatic buying in China if they understand the difference between real time buying and more premium, targeted models.

How Mondelēz International keeps Oreo dynamic with fearless marketing

orea-family Nov 17 - Fueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how Mondelēz International is able to consistently remain ahead of the marketing curve.


Yahoo Gemini slows down Q3 paid search growth

yahoo-image Oct 13 - Yahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid search budgets but is this just an interim trend?


What are the busiest times for stores on Black Friday?

Nov 24 - If you want to avoid the crowds on Black Friday, avoid shopping between 2pm and 4pm. At least, thats what Google's location data...

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