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Marketing Firms Aren't Stealing Selfies, Just Analyzing Them

Oct 21 - There have been privacy concerns surrounding photo analysis company Ditto Labs, but Ditto's CMO says that Ditto provides essential data insights for marketers.

True Viral Cannot Be Planned

shutterstock-107315543-viral Oct 21 - As a recent viral advertisement for a technical college in China shows, there is no rhyme or reason when it comes to what campaigns get picked up by the masses.

Canada Goose Campaign Embraces "Friluftsliv"

canada-goose Oct 21 - The Canadian outerwear brand centers its first European campaign on a region where it's always been popular: Scandinavia, home of the "friluftsliv" philosophy that represents a love of the outdoors.

Bing Ads Improves Speed, Bidding, and Targeting

Bing Ads Oct 21 - A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform.

Creativity and Data: Can’t We Just Be Friends?

business-friends Oct 21 - Marketing automation could be the link between creativity and our dependence on data with its ability to match creative assets to the right channel at the right time.

Forget Apple Pay: How Apple’s New Handoff Will Revolutionize Multiplatform Shopping

apple-pay-update Oct 21 - Apple's Handoff feature is surely just the beginning of a trend that will see the seamless blending of mobile, desktop, and offline shopping experiences.

3 Cyber Monday Mistakes to Avoid

cyber-monday-mistakes Oct 21 - When it comes to Cyber Monday, marketers need to find the sweet spot between sending out too many emails and not sending out enough.

Diversifying Beyond YouTube Is Not Enough to Boost Online Video Revenue

YouTube is the world's largest video-sharing website Oct 21 - There are huge opportunities for online video beyond YouTube, but you need to be careful with your strategy and make sure you're not flying blind.

7 Tips for Using Data to Maximize Content

data2 Oct 21 - In order to form an effective content strategy, marketers need to utilize a combination of data and insights. Here are tips for how to make the two work together.

The First Month in Start-Up/SME Marketing (Part 4)

social-media-strategy Oct 20 - The fourth installment of this five-part series on start-up marketing looks at how marketers can focus on getting noticed for their content and as a result contribute to lead generation and the business...

Will Snapchat's Lack of Targeting in First Ad Do More Harm Than Good?

snapchat-logo Oct 20 - Over the weekend the platform launched its first ad, a Snap from the movie "Ouija" that appeared in users' Recent Updates feed. But will the lack of targeting hinder the ads’ effectiveness?

Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]

sharethislogoimage Oct 20 - A new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events.

The Sudden Death of Cable?

tv-static Oct 20 - The advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact on the world of digital video analytics.

The Convergence Assessment

convergence Oct 20 - Creating visualizations of the data you collect can be helpful, but you need to create a framework for goal measurement first.

5 Entrepreneurs Told Me Why CRM Is So Darn Complicated

shutterstock-159960029 Oct 20 - Although CRM systems can be extremely helpful in your marketing efforts, many marketers struggle to use them effectively.

How to Win the Trust of a Skeptical Consumer

win-trust Oct 20 - Consumers are more discerning than ever before, and in order to build a successful brand you need to work to earn their trust.

[#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

linkedinnewlogo Oct 17 - Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing Robert Brady, when used correctly, the platform has the potential...

UPDATE: Frito-Lay Turns to Social Media to Pick New Chip Flavor

frito-lay-do-us-a-flavor Oct 17 - In the second "Do Us a Flavor" campaign, consumers in the U.S., U.K., and Canada submitted potential chip flavors, and used hashtags to vote for their favorite finalists.

Embracing Technology Leads to Business Success [Study]

Success Oct 17 - After surveying marketers and rating their businesses, Forrester Consulting found that those who qualify as modern marketers are more likely to exceed their revenue goals and become industry leaders.

[#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

ses-denver-2014 Oct 17 - Keynote speaker John Gagnon says that turning up first in mobile search is more important than ever before, and businesses that want to stay competitive will have to utilize better tools to predict...

Jerry Seinfeld’s Branding Punch Line

jerry-seinfeld Oct 17 - There can be a huge discrepancy between what companies think they are promising and what customers actually receive. How can you fix this for your brand?

MARKETING STATS

Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]

sharethislogoimage Oct 20 - A new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events.

OTHER COMMENTARY

Search Engine Marketing Checklist for Hotel Marketers

Oct 21 - In order to attract consumers, good search engine marketing should be built on a strong and thorough checklist.

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