geo-targeting

The Importance of Where: Geo-Targeting Is a Marketer’s Best Friend

Apr 1 - Geo-targeting allows marketers to target consumers where they are, but it should be used as part of a larger, omnichannel strategy in order to create the most effective marketing.

Digital Marketing People on the Move: March 2015 Roundup

peoplesmovemarch Apr 1 - This is a roundup of new hires and promotions in the digital marketing industry during March of 2015.

9 Things to Consider Before Starting a Blog

new-blog-strategy Apr 1 - These nine tips can help you revamp your brand's blog or start one from scratch.

Old SEO vs. New SEO

shutterstock-157139333 Apr 1 - What are the differences between SEO tactics that worked in the past and the best practices that work in today's search marketing world?

A New Rule of Thumb for Email Marketers: Your Results Will Vary

rule-of-thumb Apr 1 - No matter how diligently you test your email campaign, the only rule of thumb that continues to hold true is that your results may vary.

Flexibility Is Key for SEOs [#CZLNY]

hilton-ny Mar 31 - "SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble in the ever-changing search marketing industry.

The Power of Multichannel Attribution at TD Bank [#CZLNY]

multi-channel-attribution Mar 31 - In his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimization decisions.

The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#CZLNY]

personas Mar 31 - During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success.

Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]

content Mar 31 - At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle ground between developed campaigns and social posts.

Testing How Personalized Content Improves Customer Experience [#CZLNY]

automated-personalization Mar 31 - In his session at ClickZ Live New York, Jake Sapirstein of SAP discussed the importance of testing how personalization can improve the customer experience.

Coca-Cola Shares Story of Sustainability Across Paid Social [#CZLNY]

coca-cola-coke-soda Mar 31 - In his keynote at ClickZ Live New York, Coca-Cola's Tim Goudie shared the company's strategy for success on Facebook, YouTube, and Twitter: pushing compelling sustainability stories to highly targeted...

Why Marketers Are Missing the Mark on Customer Expectations

customers Mar 31 - Because some brands have been able to achieve successful one-to-one targeted marketing, customers' expectations for communication are extremely high. So how can marketers push themselves to meet this...

Brand Newsroom 2.0

digital-publishing Mar 31 - Today, publishers are becoming more like marketers and marketers are becoming more like publishers. What does this convergence mean for the industry?

Timing Is Everything in Nurture Marketing

timing-is-everything Mar 31 - Like many things in life, timing is essential to a successful nurture marketing program.

5 Mistakes to Avoid When Deploying Analytics

oops-mistake-sign Mar 31 - If you can avoid these five common mistakes when deploying your analytics, you will save yourselves, and your clients, a lot of trouble.

VIDEO: How Durex Uses Facebook to Sell "Love" in Indonesia [#CZLJKT]

durex-indonesia-czljkt Mar 30 - Sex is a forbidden topic of discussion in Indonesia, but at ClickZ Live Jakarta, Pungkas Riandika, digital manager for RB, talked about the power of social media and targeted marketing to generate a...

Showtime Networks: Brands Can Do More Than Banner Ads on Mobile

showtime-networks Mar 30 - Premium cable network Showtime has forged a strong presence in the mobile space. How does it leverage mobile in a creative way to engage with its TV show viewers?

Industry Isn't Quite Ready for Mobile Measurement, Says MRC

mobile-measurement Mar 30 - While discussing mobile measurement at the IAB Marketplace, George Ivie, CEO of the Media Rating Council, said standards regarding viewability haven't yet caught up to mobile technology.

Mountain Dew and Spotify Among First to Experiment With Twitter's Periscope

periscope-logo Mar 30 - As most brands plan ahead for Twitter's new livestreaming app, Mountain Dew and Spotify tried Periscope on its first day and say initial response was primarily positive.

Creating the Perfect Email/Digital Marketing Program for Your Organization Part 2

strategy Mar 30 - In part two of this look at how to create the ideal program for your brand, it's time to prioritize your wish list.

The Key to Mobile Revenue for Publishers: Less Is More

mobile-revenue Mar 30 - To be successful in mobile publishing, marketers need to create a comprehensive strategy that informs their entire mobile experience.

MARKETING STATS

Instagram Followers Don't Equal Engagement [Study]

instagram-icon-large Mar 13 - A new study by digital think tank L2 found that Instagram content, rather than audience size or posting frequency, helps brands like Nike and Starbucks maintain strong engagement.

OTHER COMMENTARY

Mobile Optimization and the Google Algorithm Change – 7 Steps to Stay Friendly

Apr 1 - Google wants to make it easier for people using mobile devices to access websites that have been optimized for use on that device. It is not long now...

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