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Starbucks Is Brewing Up a Content-Led Media Company

Mar 4 - The coffee chain is reportedly backing a media production start-up in collaboration with a former journalist from The Washington Post.

China's Xinhua Uses Western Social Media in Global Rebranding Effort

xinhua-rebrand-facebook-pic Mar 4 - Xinhua has become the latest Chinese brand to use Western social media platforms to enhance its global profile.

Instagram Lets Brands Share More Photos With Carousel Ads

instagram-icon-large Mar 4 - The platform introduced carousel ads today, a new ad format that enables advertisers to display more images and add links to their posts.

84 Percent of Millennials Don’t Trust Traditional Advertising

socialcrowds Mar 4 - Social media has changed the way brands engage with their consumers, say marketing experts from Crowdtap, Weight Watchers, and MRY, who believe brands must put people at the heart of their marketing...

Could Liquor Bottles Be the Next Big Thing in Advertising?

johnnie-walker-nfc Mar 4 - At the Mobile World Congress, Diageo unveiled the first smart bottle: a Johnnie Walker Blue Label that can use NFC to send targeted ads to smartphones. Is this ingenious or invasive?

What If You Could Predict Subscriber Value With a Single Message?

welcome-email Mar 4 - How valuable are welcome messages to an email marketing program? Can they really predict the success of an entire campaign?

How to Implement an Intent-Based SEO Strategy

seo-analytics Mar 4 - SEO strategists should be sure to group their content based on the intent of the audience they're trying to reach - but what is the best way to go about doing that?

How Social Media Can Jumpstart Your Customer Base (and Brand)

social-data-understand Mar 4 - Companies without massive budgets should be taking advantage of the benefits of social media to boost their brand's marketing efforts.

6 Social Media Tips for Highly Regulated Verticals

6-social-media-tips-for-highly-regulated-verticals Mar 4 - Even businesses in tightly regulated industries can reap the benefits of social media campaigns, and these six tips can help.

The Best Social Media Marketing Campaigns in Indonesia

line-let-s-get-rich-indonesia Mar 3 - Line, Yamaha, and Oreo lead the way as examples of creative and strong uses of social media for successful campaigns in Indonesia.

Pizza Hut Takes App Marketing Curbside

pizza-hut-logo Mar 3 - At this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivered right to their cars using beacon technology.

Expedia Turns to Twitter to Promote Netherlands Tourism

netherlands-windmills Mar 3 - To show there's more to the country than Amsterdam, the Netherlands Board of Tourism and Expedia are utilizing the social platform to reveal Van Gogh paintings - and chances to win - with retweets.

3 Ways You Can Improve Landing Page Testimonials

testimonial Mar 3 - Positive customer feedback can help increase your conversion rate. Here are three tips for making your testimonials appear genuine, therefore increasing their effectiveness.

How Agencies Buy Marketing Technology

buying-marketing-technology Mar 3 - The relationship between agencies, marketing software vendors, and the brands they serve is a complicated one. Let's try and break it down.

Are We Seeing an E-Newsletter Renaissance?

email-newsletter Mar 3 - Email newsletters are staging a comeback. Here's a look at why they can be a good idea and how to make sure they're successful.

Email Marketers Are the New Keymasters of Digital Experience

email-keymasters-digital-experience Mar 3 - Email marketing isn't going anywhere. In fact, it's becoming more important than ever, as it increasingly gives marketers the means for creating digital engagements and tracking their efficacy.

5 Questions to Ask About Mobile App Tracking

mobile-apps Mar 3 - More and more businesses are choosing to create mobile apps, so consider these five questions as you embark on the planning process.

Chinese Government Cracks Down on Fake Social Accounts

censorship-china Mar 2 - Digital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data.

Is There Still a Place for Content Marketers on Google+?

Google plus logo Mar 2 - As Google+ segments into separate photos, Streams, and Hangouts products, marketers must strive to find a new way to navigate the often overlooked social media platform.

VIDEO: Why Does Gen Z Matter to Ford?

screenshot-interviewwithsheryl Mar 2 - In this video interview, Sheryl Connelly, manager of global consumer trends and futuring at Ford, shares her insights into Gen Z and talks about how to market to this new generation.

Digital Marketing People on the Move: February 2015 Roundup

group-shutterstock-101877301 Mar 2 - This is a roundup of new hires and promotions in the digital marketing industry during February of 2015.

MARKETING STATS

Marketing and Sales to Merge in 3 Years

sales-marketing-aligned Feb 5 - A recent study by Marketo and The Economist found that the majority of marketers feel their positions will encompass sales in the near future.

OTHER COMMENTARY

ypSearch Marketplace Brings Programmatic Local

Mar 4 - A new YP ad product aims to help the small search engine compete with bigger rivals like Bing and Google by allowing users to transfer campaigns to...

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