analyst

The Role of the Modern Day Web Analyst

Sep 1 - Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation.

Was Twitter's Visual-Tool Debut at the VMAs a Glimpse of Things to Come?

concert-live-image Sep 1 - At MTV's Video Music Awards on Sunday night, Twitter gave a select group of celebrities a sneak-peek of its unreleased photo and video editing tools. Is the move indicative of a forthcoming Instagram...

Twitter: The Next Customer Care Channel

twitter-customer-talk-from-shutterstock-110076977 Sep 1 - How will Twitter's change to its DM character limit policy impact communication between brands and consumers, and alter the standards for customer engagement on social media platforms?

Beating the Digital Trajectory Test

shutterstock-120646564 Sep 1 - Here is how three current social media platforms - Snapchat, Pinterest, and Twitter - are actively trying to surpass the initial expectations of their original trajectories.

Translating User Generated Content

online-endorsement Aug 31 - Online recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand's UGC reaches all customers.

Madison Avenue Needs Wall Street Wisdom

wall-street-bull Aug 31 - Eric Harris, an investment banker-turned marketer, talks about how his financial background helped him grow his own ad business.

When Good Shoppers Stray

left-shopping-cart-shutterstock-294431735 Aug 31 - Bronto's study of more than 100 major retailers analyzes their B2C email strategies. Here's how these companies encourage shoppers to return to abandoned carts and complete their transactions.

TV Isn’t Dead - It's Evolving and Evolving Quickly

internet-television Aug 31 - The abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand strategy for consumer engagement?

Saying Goodbye to Click-Based Measurement

clicks-mouse Aug 30 - Using proxies such as clicks is no longer valid in this multi-device world. Facebook's Nadia Tan explains why it's time to say goodbye to click-based measurements.

CMOs to Invest More in Brand Experience with Content Marketing

content-marketing-image-3 Aug 28 - New research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and content generation will be their biggest expenditure...

Tweets of the Week: McDonald's Says No; Everyone Else Says Woof

Dogs Aug 28 - Brands typically steer clear of the hard news trending on Twitter, preferring to use the platform to celebrate things like National Dog Day... or snarkily shut down peace offerings from competitors.

Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code

analyst-analytics Aug 28 - When updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effective plan prior to code implementation.

Mobile Advertising and Its Original Medium

mobile-music-listen-shutterstock-259943798 Aug 28 - The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertising efforts.

The Relentless March of Cloud Computing

cloud-hand Aug 27 - Alibaba's foray into the cloud brings brands even closer to integrating their digital strategies to fit a truly digital, mobile society.

Tencent Opens WeChat Moments to All Advertisers

wechat-1000 Aug 27 - Any brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectations.

GroupM to Be Another Agency Partnering with BuzzFeed

buzzfeed-image Aug 27 - The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time.

Hulu to Test Programmatic with Facebook and Oracle

hulu-image Aug 27 - Through a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time.

3 Auto Brand Films, 3 Vital Lessons in Storytelling

brand-storytelling-shutterstock-248402137 Aug 27 - Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of their sterling storytelling skills.

Google Local Pack Is 233 Percent More Important

local-mobile-seo-shutterstock-121286026 Aug 27 - Google's recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these changes made? How will this impact your local strategy?

Tumblr Helps Mobile Developers Distribute Content with In-App Sharing

yahoo-tumblr-annoucement Aug 26 - At Yahoo's first-ever mobile developer conference today, Tumblr unveiled In-App Sharing, a new feature supported by mobile analytics platform Flurry, to help app developers distribute content.

Why an Intent Strategy Can Solve the Ad Blocking Problem

shutterstock-125872154-problem-solving Aug 26 - One solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing.

MARKETING STATS

CMOs to Invest More in Brand Experience with Content Marketing

content-marketing-image-3 Aug 28 - New research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and content generation will be their biggest expenditure.

OTHER COMMENTARY

Allrecipes.com Reboot Demonstrates Union Between Search and Social

Sep 1 - Today, Allrecipes.com unveils its redesigned site, which has become a search-influenced social network focused on connecting...

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