nike-soccer

Nike Takes the Women’s World Cup with #NoMaybes

Jul 6 - Nike’s #NoMaybes campaign has caught lots of attention during the Women’s World Cup. What can other brands learn from the Nike's success?

The Four Keys to Power in Email

email-newsletter Jul 6 - By integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive email experience for all.

Marketing Music-How Heineken, Coca-Cola, and Beefeater Connected With Consumers Through Song

music-image Jul 6 - Audio has the capacity to communicate authenticity and stick with listeners, and brands have come a long way from the jingles of days gone by.

The Asian Invasion: Creating New Standards

east-meets-west Jul 5 - It's game on as big Asian brands pursue their globalization strategies.

Digital Marketing People on the Move: June 2015 Roundup

image-business-professionals Jul 3 - A roundup of new hires and promotions in the digital marketing industry during June.

Tweets of the Week: #CanadaDay Win and #UrbanOutfittersBeLike Fail

twitter-logo Jul 3 - This week, consumers took to Twitter to make fun of Urban Outfitters, brands got cheesy for #InternationalJokeDay, and Tim Horton's scored a major emoji win on #CanadaDay.

The Next Generation of Leaders

young-leaders Jul 3 - If you want to see the future of business, you have to watch the people who follow -- not just follow the industry, but also individuals.

Intelligent Content Recycling

content-recycling Jul 3 - Many marketers use recycled content to keep consumers happy. But there's a plenty of wrong ways to do "content recycling."

The Idiot’s Guide to Running a Digital Strategy

digital-marketing-checklist Jul 2 - Nick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business.

Pandora on the Power of Music in a Connected World

heidi-browning-pandora Jul 2 - In this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to build brands.

Spotlight on Matt Britton: How I Built a Youth Marketing Empire

mry-color-logo Jul 2 - Known in the industry as pioneer of youth culture and marketing, Matt Britton has rapidly grown his ad businesses by marketing to Millennials.

PacSun and The Hunt Engage Consumers Using Intent Data

global-strategy-e-commerce Jul 2 - Shopping app The Hunt recently created a week of sponsored shopping in which users relied on PacSun stylists to dress them for summer. The result was increased intent to buy.

A Portrait of American Mobile Video Viewing

china-mobile-commerce Jul 2 - IAB recently released a study that looked at smartphone data from video viewers all over the world. Findings suggest that viewers want short videos that are easily accessible via social.

Marketers Who Ignore Connected TV May Be Left in the Dust

tv-everywhere Jul 2 - Right now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided hyper-targeted TV advertising.

Toyota Partners with Google Places for Local Targeting

toyota-logo Jul 2 - Toyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers.

Data Keeps YP Relevant in the Digital World

yp-logo-big-data Jul 2 - While many phonebook companies failed to translate to the digital age, YP is still going strong, in part because the platform realized the value of big data early on.

Cross-Device Targeting: A Fairy Tale Idea

multiple-devices-june Jul 2 - Cross-device targeting is evolving but still remains in its early stages.

Merging Data and Creative in Programmatic

programmatic-and-creative Jul 2 - Data has an indispensable role to play in the fusion of programmatic and creative.

How to Break Out of the Funnel

b2beacon-nofunnel Jul 2 - Don't get stuck in this traditional paradigm. Use cross-channel data for a more holistic understanding of attribution.

Venturing into a New Market? Ask These Questions Before Analyzing Your Data

asia-globe- roll-out Jul 2 - Modern marketers embrace analytics as critical to their business operations - that's a given.

Unilever Hunts for Top 50 Marketing Startups at Cannes

interview-jeremy Jul 1 - In this video interview, Jeremy Basset, head of Unilever Foundry, speaks about how Unilever collaborates with startups to shape the marketing industry.

MARKETING STATS

Lack of Premium Inventory Inhibits Video Ad Spend [Study]

video-image-2015 Jun 9 - Both sell-side media companies and buy-side advertisers agree that lack of premium inventory hold back video’s growth, according to Forrester.

OTHER COMMENTARY

5 Misconceptions About Link Building That Are Ruining It for Everybody

Jul 6 - Link building is still a viable SEO strategy, but because of changes in the way Google ranks sites, tactics must be updated to...

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