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ClickZ's coverage of
Advertising Week XII
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NYC Is Still the Place to Be for Agencies, Despite Its Difficulties

Oct 2 - During Advertising Week's first-ever Periscope-streamed session, three marketers discussed the importance of moving an agency to New York, and the inherent obstacles and benefits of doing so.

Google and Droga5: Tech Innovations Cannot Replace Storytelling

tech-and-creativity Oct 2 - Mobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine. But those channels are just canvases. Brands need to take a platform-agnostic approach and...

Tweets of the Week: Brands Cracked Up as Facebook Was Down

fbdown Oct 2 - Between Google's news and Facebook's outage, this week on Twitter was dominated by tech giants. However, National Coffee Day was also this week - we're calling Dunkin Donuts the winner.

How Urgent Are Your Important Tasks?

eisenhower Oct 2 - Using the Eisenhower Decision Matrix as a model for productivity, you can learn how to better budget time and organize resources in order to execute effective digital campaigns.

Taking Risks to Grow Your List

growthplant Oct 2 - Fledgling businesses eager to spread brand awareness as rapidly as possible may want to invest in preset email mailing lists, but they should consider the long-term impact first.

The Future of India Is E-Commerce

india-e-commerce Oct 1 - Less than a quarter of India's population has access to the Internet today, but the country's future in e-commerce appears promising.

Your Brand Can Be as Famous as Sour Patch Kids

sour-patch-kids-twitter Oct 1 - During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the brand captures the hearts of teens and millennials...

There Is No Mobile Experience: The Key to Understanding Mobile Data

mobile-map-shutterstock-120085516 Oct 1 - An Advertising Week panel on mobilizing data agreed that the most important thing to keep in mind is that there is no mobile experience. Mobile is now so omnipresent that there are many different experiences...

Should Your Brand Be on Snapchat?

snapchat-mobile Oct 1 - Snapchat has certainly gained in popularity as a marketing tool for Millennials but it isn't for every brand. Find out what industry participants think about the platform.

What Are Some of the Best Practices for Visual Content Marketing?

blueeye Oct 1 - When it comes to visual content, what are some big dos and dont's? We reached out to some of the top dogs at Pinterest, Tumblr, Killer Infographics and Giphy to share their knowledge.

Is Native Advertising Content Marketing?

nativeadvertising-contentmarketing Oct 1 - Industry leaders have different feelings on whether native advertising is content marketing, but maybe the answer lies in the middle: it can be, but more conditionally than as a rule.

Social Content Helps Fast Food Brands Beat Stigma

Cheeseburgers Oct 1 - Fast food bucks today's healthier dining trends, but brands like Burger King and Taco Bell still get lots of love online. Are solid content strategies a factor? Some industry experts say yes.

Jennifer Convertibles Comes Back with Influencer Content

Different coloured sofas Oct 1 - Reemerging from Chapter 11 as a more modern digital brand, Jennifer Convertibles partnered with content-creation platform SheSpeaks for its first foray into influencer-driven content marketing.

3 Steps to a Better Site Redesign

bust-out-shutterstock-234718090 Oct 1 - Though a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Here are three tips to help you get started.

Yahoo’s Top Tips for Writing Copy That Converts

coloured-pencil Oct 1 - Many marketers are too wrapped up in the product to consider the user experience. That disconnect often results in bland ad copy. Here are some tips for creating more compelling copy.

Beverage Brands Illustrate Importance of Online Content for Offline Products

glass-of-cola Oct 1 - Soft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is regardless because it's how they stay on consumers...

Standing out with Instagram: Q&A with Creative Lead, Eric Oldrin

eric-from-instagram Oct 1 - Eric Oldrin, creative strategy lead at Instagram speaks about the evolution of social photography as a content tool and how ad execs can leverage the platform for branding.

4 Best Practices for Creating a Custom Content Strategy

best-practices Oct 1 - Consider these four concepts as you attempt to cultivate a custom content marketing strategy that can yield a compelling campaign with a high propensity for consumer engagement.

How to Use Data to Find New Markets

global-markets Sep 30 - Deciding which market to target next is different for every business, but using multiple data sets can help to narrow the field.

How a Blasé Approach Helped Swedish Fish Reach Gen Z

swedish-fish Sep 30 - Swedish Fish candies have been around forever, but they're not especially popular with the younger generation. To change that, Mondelez abandoned the typical planning, instead creating quick, cheap...

Pandora and Spotify CMOs: Music Is Everything When It Comes to Millennials

pandora-and-spotify Sep 30 - Brands must unleash the power of music in this connected world. An effective music marketing strategy requires authenticity and personalization, according to chief marketing officers (CMOs) from Pandora...


Connected TV Spend to Rise, While Priority Remains Low

connected-tv Sep 2 - A new research report from the Association of National Advertisers shows that there is a growing demand for connected TV, yet the numbers are still modest.


Which Ranking Factors are Important for Mobile Sites?

Oct 2 - Mobilegeddon doesn't seem to have had the impact some predicted, but a new study shows some small changes in the mobile search...

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