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10 Best Social Media Wins of 2014

Dec 19 - From ice-cold water to some seriously funny tweets, a lot of brands did social right in 2014. Our experts ranked the year's best of the best in social media.

63 Percent of Global Digital Ad Spend Will Go to Mobile by 2018

shutterstock-152196302 Dec 19 - eMarketer predicts that next year, advertisers will spend $64.3 billion on mobile advertising, up 60 percent from 2014. And by 2018, mobile ad spend will reach $159 billion, or 63 percent of global...

Does Your Content Connect?

content-marketing-megaphone Dec 19 - While it's not easy to create content that connects with consumers, it is possible. Here are three tips to help you achieve desirable results.

PPC Marketers Prepare: "All of the Things" Are Coming

PPC Dec 19 - What can PPC marketers expect in the coming year? To put it bluntly, they should prepare themselves to be ready for "all of the things."

Welcome to 2015 – The Year of Proficiency

no-excuses Dec 19 - The coming year will be one of no excuses for marketers, as we're forced to adopt the "buzzwords" of yesteryear that have now become accepted terms in our industry.

The Last Mobile Holiday?

mobile-holidays Dec 19 - In our increasingly mobile-focused world, it's becoming unnecessary to label a holiday "mobile," as going forward, all holidays will intrinsically be centered on the mobile space.

The Smart Home: The Last Frontier

shutterstock-186320450-smart-home Dec 18 - Just what exactly is a "smart" home? Columnist Stephen Hay explains the relationship between a house and the Internet, and how marketers stand to benefit.

Common Mistakes When Translating a Website

shutterstock-208347706-translation Dec 18 - Website translation is about so much more than just language – SEO, cultural nuances, design, and localization all play a role.

Twitter/Foursquare Partnership Could Be Game Changer for Marketers

twitter-logo Dec 18 - Earlier this week, rumors began to circulate that Twitter and Foursquare are on the verge of partnering to improve Twitter's location services.

McDonald's Experiments With Geo-Marketing in Georgia

mcds1218 Dec 18 - As McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon technology, with much success.

IKEA Spain's Christmas Ad Creates Buzz Without Being Pushy

shutterstock-203878525 Dec 18 - IKEA Spain has released a holiday ad that uses an emotional Christmas experiment to create engagement and goodwill without heavy branding.

10 Worst Social Media Fails of 2014

shutterstock-156456158 Dec 18 - We've consulted with ClickZ's experts to pick the year's worst brand fails across social media. Did your choice for biggest misstep make the cut?

Marketing With Emojis

emoji-thumbsup Dec 18 - Brands are beginning to embrace the visual power of marketing with emojis. Could these fun little pictures be right for your business?

The Future of Online Advertising - Are We There Yet?

advertising-of-the-future Dec 18 - A look at a piece written a whopping 18 years ago gives a glimpse at what columnist Jim Sterne thought the future of digital advertising might be like in "the future." Did his predictions come true?

Combining Web Analytics Behaviors With CRM Data in the Sitecore Experience Platform

sitecore8-analytics-report1 Dec 18 - A review of the Sitecore Experience Platform Analytics features and how marketers can best use it to their advantage when it comes to analyzing customer data.

Is 2015 Going to Be the Year of the Robot?

year-of-the-robot Dec 17 - The advent of robotic technology in Asia further showcases how programmatic may be taking over the digital marketing ecosystem. Will 2015 be the year of the robot?

Buy Buttons to Soar in Asia in 2015

shutterstock-234409663-buy-buttons Dec 17 - Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia.

Programmatic Ads Can Now Be Served on Your Wearable Device

smartwatches Dec 17 - A new wearables ad network initiative enables brands to deliver targeted ads to consumers' wrists.

Bloomingdale's Focuses on Instagram Community With New Holiday Campaign

bloomies2 Dec 17 - The Zoomingdales campaign, named for the act of zooming in, features large Instagram photo mosaics made up of smaller photos, which link back to the Bloomingdale's website.

Pinterest Is Now Shoppable, But Will Google Be?

fathers-day-mobile-shopping Dec 17 - Google may be speaking to retailers about a Buy button, shortly after its chief rival pushed harder into search with Amazon Travel. Meanwhile, Pinterest adopts something similar.

The Extra Mile: Customer Service and the Sharing Economy

customers Dec 17 - With the growth of the sharing economy, brands must be ready to respond to customers' grievances and issues in a timely manner, or face losing valuable market share.

MARKETING STATS

63 Percent of Global Digital Ad Spend Will Go to Mobile by 2018

shutterstock-152196302 Dec 19 - eMarketer predicts that next year, advertisers will spend $64.3 billion on mobile advertising, up 60 percent from 2014. And by 2018, mobile ad spend will reach $159 billion, or 63 percent of global digital ad spend.

OTHER COMMENTARY

Bing Integrates AMBER Alerts and Updates Local Search on Mobile

Dec 19 - Bing has integrated AMBER Alerts into its search engine, as well as enhanced its local search capabilities for mobile.

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