Expert tips for data-driven display

Dec 1 - Gone are the days when marketers could look at display as an “add on” for traditional ad campaigns. Data-driven display works, but if you're not making the most of your consumer data, you could be missing...

A beginner's guide to display advertising

ben-stein-ferris-bueller Dec 1 - Native ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display ads for all the digital dilettantes out there.

Digital video from a buyer's perspective

tv-pink-flickr-11064786625-441475e86d-o Dec 1 - Differing perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digital video.

The home stretch: 12 easy ways to improve end of the year results

ty-cobb-sliding2-edit1 Dec 1 - 'Tis the season for holiday marketing! Though the Q4 roll out has already begun, it's never too late to optimize campaigns. Here's how to refine your strategy and end 2015 with a bang.

Why Customer Match is the biggest thing to happen to email since Hotmail

social-media-550766-640 Nov 30 - Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially within the email marketing sphere.

5 ways to use Google Analytics to find social media topics

lightbulb-rainbow-full-width Nov 30 - Here's how you can use Google Analytics to come up with interesting and relevant discussion topics that will resonate with your target audience on social media.

Happy Thanksgiving from the ClickZ team!

norman-rockwell Nov 26 - Happy Thanksgiving from all of us here at ClickZ. With so much to be thankful for, we hope each of you has an amazing Turkey Day. Gobble gobble!

Tweets of the Week: AMAs and Adele keep brands rocking, while also saying thanks

tweets-of-the-week-dwts-bindi-irwin Nov 25 - Between "The American Music Awards," "Dancing With the Stars", and the launch of Adele's record-breaking album "25," Twitter was awash with singing and dancing this week. Oh and don't forget the Thanksgiving...

4 tips for growing your email list with opt-in

emailmarketing-603x403 Nov 25 - By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for subscriber lists.

Getting it right with social when everything we know is wrong

do-the-right-thing Nov 25 - Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding value and purpose?

A data game: will the winner take it all?

actionable-data-flickr Nov 25 - Interpreting the granular signals of smart data, will be a crucial way for marketers to outperform their peers, says Lenovo's Sivadasan, who keynoted at ClickZ Live Chicago.

How to use Pinterest Group Boards to drive traffic and increase engagement

pinterest-fashion-popular-500 Nov 24 - Here's how you can effectively use Group Boards on Pinterest and leverage the social platform as a marketing channel, to increase engagement and drive traffic to brands' websites.

Why Twitter's removal of share counts is a big pain in the ass

twitter-eggs Nov 24 - Last week, Twitter removed share counts as part of a change to its widely used tweet and follow buttons. This update has implications on Twitter and publishers alike.

Are you ready for Small Business Saturday?

smbs-flickr-6405355135-9a009e3c58-z Nov 24 - Marketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Here's how SMBs can get in on the action.

One profile to serve them all: how a unified customer view drives mar-tech bliss

one-ring-to-rule-flickr-13583362554-97d89bede0-b Nov 24 - In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhancing the customer journey.

How brands promoted themselves in the lead up to Alibaba's Singles Day

asos-gif-singles-day-love Nov 23 - Thousands of brands participate in Alibaba's e-commerce shopping holiday, Singles Day. Here is how ASOS, Xiaomi, and Zalora have found ways to stand out from the crowd.

Traveling at the speed of culture: can marketing automation keep up?

oreo-bling-bling Nov 23 - For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these moments by driving consumer engagement.

6 strategy questions to address before you design and build a mobile-friendly site (or app)

bing-mobile-friendly Nov 23 - A mobile-friendly site (or app) is not an end; it is a means to that end. To avoid failure, disappointment and embarrassment, companies must set clear business objectives, do the due diligence on who...

Technology and innovation open new opportunities for O2O retail, starting in Asia

google-eddystone-overall-graphic-070915 Nov 22 - New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force within the retail marketing sphere.

ClickZ Live Chicago: What are the big trends to look out for in 2016?

miss-cleo-french-toast-cereal Nov 20 - An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends predicted by a panel at ClickZ Live Chicago.

3 takeaways from Social Media Week Chicago

chicago-mural Nov 20 - Relevance as a quantifiable concept and brands themselves being influencers were a couple of eye-openers I picked up from spending a day at Social Media Week.


Yahoo Gemini slows down Q3 paid search growth

yahoo-image Oct 13 - Yahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid search budgets but is this just an interim trend?


Why do you have a website? Balancing your site's intentions with the visitor experience

Dec 1 - What seems like quite a straightforward and possibly ridiculous question is meant as a 'gut-check that shouldn’t just be identified...

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