Video: A Talk with Bloomberg '09 Digital Strategist View a Q&A with Jonah Seiger, lead digital strategist for Bloomberg's 2009 campaign at Social Media Week, an event sponsored by ClickZ and held in conjunction with Personal Democracy Forum.
SEM
Here are three tips on how to use your key phrase in your title, use your target key phrase in your body copy, and cross link your pages using the target key phrases.
Why Brand Building Isn't Enough
The most linkable sites are remarkable in some way. This has the important benefit of making them stand out with potential customers (and potential linkers), and helps create brand value.