A Car Configurator for Straphangers
Car lovers with PDAs, Treos and other fat-screened devices ought to get a kick out of Volvo's car configurator for mobiles
Car lovers with PDAs, Treos and other fat-screened devices ought to get a kick out of Volvo’s car configurator for mobiles. The app lets them specify exterior color, interior fabrics, wheels and other features. But here’s where it loses me: Once you build your dream car, you can the then “contact a Volvo dealer, if desired, to place the order.” Aw guys, did you have to saddle the poor thing with an e-commerce app? Let branding be branding.
Popular Posts
45% of retailers plan to spend more on social media advertising in 2021 vs 2020
The 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global retail leaders… Read more
Why 2021 is the year of the account
Leveraging findings from ABM Leadership Alliance’s latest report, Demandbase’s Jon Miller shows why an account-based go-to-market strategy should be at the core of every organization’s plan this year… Read more
A data-centric customer acquisition playbook for insurance companies
Data Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an effective customer acquisition strategy
… Read more