Marketing News & Expert Advice
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Advertising's Toughest Tech Problems, Part 2
Mar 12, 2007 - Big, hairy tech problems that could break the back of online advertising. Last of a series. Comments
Home Networking over Power Lines
Feb 13, 2006 - A new bridging technology could shift the way people think about media consumption. Comments
Stretching Out: Technology and Advertising in 2010
Dec 19, 2005 - Video on cereal boxes, and other interactive advertising predictions for 2010. Comments
Will AJAX Scrub IAB Impression Guidelines?
Nov 21, 2005 - Digital advertising changes incredibly fast. Has AJAX already made the IAB's impression guidelines obsolete? Comments
Art of the Start: Taking Advantage of Rising Tides
Oct 24, 2005 - Thinking about a tech startup? Check out these 10 tips. Comments
The Emerging Digital Media Landscape
Sep 26, 2005 - What's next for Web, TV, mobile, and in-game advertising? Comments
A Second Chance for a 3-D Virtual Reality?
Aug 29, 2005 - A 1992 vision of the Internet may be coming true at last. Comments
On-Demand TV Will Increase Ad Revenue
Aug 1, 2005 - Things look anything but bleak for TV advertising. Comments
Where's Digital Advertising Headed?
Jun 6, 2005 - It's not about the Web anymore. All media are becoming digital. Comments
We Don't Need No Stinkin' Cookies! (Or Do We?)
May 9, 2005 - Best cookie practices, when deletion is cause for concern, and what the future holds for cookies. Comments
Frequency Distribution and Fruit
Apr 11, 2005 - Many impressions are delivered to a small part of the audience, and a few impressions are delivered to a large part of the audience. It's an inefficient way to buy media. Why haven't publishers dealt with it? Comments
What If We Don't Get Digital Advertising to Scale?
Feb 12, 2007 - Digital advertising isn't scaling. If this isn't fixed in the very near future, it could kill the industry. Comments
Advertising's Toughest Tech Problems, Part 1
Dec 18, 2006 - Big, hairy tech problems that could break the back of online advertising. First of a series. Comments
How to Succeed in Emerging Media
Nov 20, 2006 - Bringing a cool new ad technology to market? Read this first. Comments
Content Distribution: The Final Media Revolution
Oct 23, 2006 - We're on the cusp of a media revolution to end all media revolutions. The new world will be ad funded. Comments
How TV Is Killing Itself by Accident
Sep 25, 2006 - Selling by impression has a much higher yield online, but the networks have yet to figure that out. Comments
The Importance of the :05 Video Ad
Aug 28, 2006 - Why the up-and-coming format is such an important development. Comments
Internet Video: Imploding or Exploding?
Jul 31, 2006 - Want the Internet video market to grow? There are a few things to address first. Comments
AJAX Counting Nightmares
Jun 5, 2006 - Recommendations for dealing with the unique counting issues AJAX produces. Comments
How to Succeed in Emerging Media
May 8, 2006 - Bringing a cool new ad technology to market? Read this first. Comments
The Emerging Digital Media Landscape
Mar 13, 2006 - What's next for Web, TV, mobile, and in-game advertising? Comments
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