A Love Letter to Groupon

Dec 13, 2010 - So what makes a marketer swoon over the mention of this group buying service powered by e-mail? Here are five things. Comments

Deliverability — Practical Advice on Getting to the Inbox

Nov 29, 2010 - Three case studies on how to - and how not to - address deliverability issues. Comments

Before You Meet a Send Deadline, Consider These Points

Nov 15, 2010 - The typical e-mail marketing message is only opened by about one in 10 people. Are you getting through to subscribers? Comments

E-mail Testing Basics

Nov 1, 2010 - An in-depth look at an e-mail testing case study with a 30 percent lift in conversions. Comments

Opt-in vs. Opt-out: It's a Business Decision

Oct 4, 2010 - An opt-out e-mail acquisition strategy is legal, but is it the right thing to do? Consider these factors. Comments

E-mail Marketing and Web Analytics: A Perfect Pair

Sep 20, 2010 - Using analytics can help you grow your e-mail list, improve e-mail performance, and provide more relevant content via e-mail. Comments

The 2012 Inbox: Grow Your List Now With Mobile and Social

071210-jennings-400x310 Jul 12, 2010 - Look for opportunities to leverage social and mobile "inboxes" to drive relationships and revenue. Comments

The 'Hit by a Bus' Rule

Jun 28, 2010 - What you should document and archive about past e-mail marketing campaigns. Comments

Case Study: 160% Lift in Clicks on E-mail Newsletter Ads

Jun 14, 2010 - Mixing advertising in with the editorial was key to increasing performance Comments

Are You Ready for the Mobile Revolution?

May 17, 2010 - More than 1 billion consumers are expected to access their e-mail on mobile phones by 2013, up from 200 million last year. Here's how e-mail marketers can prepare for that increase. Comments

How Not to Deal With E-mail List Attrition

Apr 19, 2010 - See how one company tries to grow its list using an e-mail change-of-address and append service and negative option-opt-out, but fails at connecting with quality customers. Comments

Testing: Lost Revenue That Is Priceless

Apr 5, 2010 - Testing may seem pointless at times. But it's a long-term investment in your e-mail marketing program. Comments

Optimizing Your Double Opt-In E-mail

Mar 22, 2010 - A second look at Essential Apparel's offline-online sign-up process and what else is still missing. Comments

Critique of an Offline-Online E-mail Sign-up Process Teaser

Mar 8, 2010 - How one retailer tried to create list growth with its sign-up e-mail and how it could have done better. First in a two-part series. Comments

Using E-mail During a Blizzard to Drive Sales and Build Goodwill

Feb 22, 2010 - Did you use e-mail during the snow storm of 2010 to drive traffic to your Web site or create goodwill? If you didn't, here are some good examples to follow next time. Comments

Best Practices and Testing in E-mail Marketing

Feb 8, 2010 - Test it. What matters is what works for your program, not what the conventional wisdom sees as a best practice. Comments

Quick Tips for Successful E-mail Newsletters

Jan 25, 2010 - Six best practices to incorporate into your e-mail newsletter strategy. Comments

Consumers Get Savvy About Managing Their Inbox

Jan 11, 2010 - Are your e-mail messages getting into the right folder, the one your audience checks on a regular basis? Comments

Two Free E-mail Deliverability Tools

Dec 28, 2009 - Getting your e-mail into the inbox is more important than ever. These two free tools help make sure you get there. Comments

Leveraging Snippets and AutoPreview to Lift Response

Nov 30, 2009 - A look at AutoPreview and the ways it can impact your e-mail marketing success. Comments

Twitter, Blogs, and E-mail -- Do You Have To?

Nov 16, 2009 - Advice for MBA students and marketers alike before starting to tweet and blog all over the place. Comments

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