We Want You Back: Reactivation Campaign

Apr 4, 2011 - Ensure that reactivation campaign emails don't overlook the simplest elements for success. Consider The Washington Post's emails. Comments

Coincidence, Causation, and Continuity

Mar 21, 2011 - Discussions with ESP account representatives, product managers, and marketing managers opens up some questions about effective e-mail marketing. Comments

Handling Spam Complaints: Suspect Messages

Mar 7, 2011 - Identify and address the issues causing people to report your e-mail as spam to improve your long-term relationship with those on your list. Part four in a four-part series. Comments

Handling Spam Complaints: Sourcing Complaints

Feb 7, 2011 - A look at how to identify the underlying causes of spam complaints and fix them before they become problems. Part three in a four-part series. Comments

Handling Spam Complaints: Unsubscribe Rules

Jan 24, 2011 - Analyze your spam complaints, even if your deliverability is fine. Part two in a four-part series. Comments

Handling Spam Complaints: Feedback Loops

Jan 10, 2011 - An in-depth look at feedback loops - what they are, how they can help you, and the process to apply for them. Part one in a four-part series on spam complaints. Comments

Disabled Images in E-mail Disable Interest

Dec 27, 2010 - A critique of one e-mail with disabled images offers a lesson for marketers on how small changes can make a more effective e-mail. Comments

A Love Letter to Groupon

Dec 13, 2010 - So what makes a marketer swoon over the mention of this group buying service powered by e-mail? Here are five things. Comments

Deliverability — Practical Advice on Getting to the Inbox

Nov 29, 2010 - Three case studies on how to - and how not to - address deliverability issues. Comments

Before You Meet a Send Deadline, Consider These Points

Nov 15, 2010 - The typical e-mail marketing message is only opened by about one in 10 people. Are you getting through to subscribers? Comments

E-mail Testing Basics

Nov 1, 2010 - An in-depth look at an e-mail testing case study with a 30 percent lift in conversions. Comments

Opt-in vs. Opt-out: It's a Business Decision

Oct 4, 2010 - An opt-out e-mail acquisition strategy is legal, but is it the right thing to do? Consider these factors. Comments

E-mail Marketing and Web Analytics: A Perfect Pair

Sep 20, 2010 - Using analytics can help you grow your e-mail list, improve e-mail performance, and provide more relevant content via e-mail. Comments

The 2012 Inbox: Grow Your List Now With Mobile and Social

071210-jennings-400x310 Jul 12, 2010 - Look for opportunities to leverage social and mobile "inboxes" to drive relationships and revenue. Comments

The 'Hit by a Bus' Rule

Jun 28, 2010 - What you should document and archive about past e-mail marketing campaigns. Comments

Case Study: 160% Lift in Clicks on E-mail Newsletter Ads

Jun 14, 2010 - Mixing advertising in with the editorial was key to increasing performance Comments

Are You Ready for the Mobile Revolution?

May 17, 2010 - More than 1 billion consumers are expected to access their e-mail on mobile phones by 2013, up from 200 million last year. Here's how e-mail marketers can prepare for that increase. Comments

How Not to Deal With E-mail List Attrition

Apr 19, 2010 - See how one company tries to grow its list using an e-mail change-of-address and append service and negative option-opt-out, but fails at connecting with quality customers. Comments

Testing: Lost Revenue That Is Priceless

Apr 5, 2010 - Testing may seem pointless at times. But it's a long-term investment in your e-mail marketing program. Comments

Optimizing Your Double Opt-In E-mail

Mar 22, 2010 - A second look at Essential Apparel's offline-online sign-up process and what else is still missing. Comments

Critique of an Offline-Online E-mail Sign-up Process Teaser

Mar 8, 2010 - How one retailer tried to create list growth with its sign-up e-mail and how it could have done better. First in a two-part series. Comments

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