How Effective Is Your Online Email Sign-Up?

Mar 19, 2012 - Changes you can make to your sign-up page to provide a boost in conversion rate. Part two in a two-part series. Comments

List Growth: Optimizing Your Online Email Sign-Up

Mar 5, 2012 - Small changes you can make to your sign-up page that can dramatically increase your monthly list growth. Part one in a two-part series. Comments

Trends and Benchmarks in Click-Through Rate by Message Type

Feb 20, 2012 - Data that proves that editorial messages should be an important part of your email marketing mix. Comments

Should You Be Concerned About the Security of Your Email List?

Jan 23, 2012 - It's time to have your own internal guidelines to protect the data on your email lists, even if you're only collecting email addresses. Comments

Blacklists and Filtering: The Email Marketer's Best Friends

Dec 27, 2011 - When your email isn't delivered because it's perceived to be spam, it can be a nightmare. But imagine a world without blacklists and filtering…and you'll be happy they exist. Comments

Recognition, Relationship, and Reward

Dec 12, 2011 - Trends and benchmarks in open rate by message type. Comments

Do Opt-In Lists Really Perform Better Than Opt-Out?

Nov 28, 2011 - A case study that shows how opt-out lists performed compared to opt-in lists. Comments

B2C Success for the 2011 Holiday Season With Email and Social Media

Oct 31, 2011 - Statistics, trends, and tips to help you get the best results from your holiday email marketing. Comments

New Deliverability Statistics and What They Mean for Your Email Marketing Program

Oct 17, 2011 - If you think you don't have to worry about deliverability because your bounces are a low percentage of the email you send, you're fooling yourself. Comments

Email Trends and Benchmarks: U.K. and U.S.

Oct 3, 2011 - Where does the U.S. fall on the curve of email marketing? Comments

3 Direct Marketing Principles to Improve Your Email Marketing

Sep 19, 2011 - Most direct marketers understand how email marketing works. But do you know how direct marketing works? Comments

The Value of Calculating Revenue Per Email

Aug 22, 2011 - The strengths and weaknesses of revenue per email as a measure of success, how to calculate it, and why no one is taking advantage of tracking it. Comments

Identifying Strengths and Weaknesses With RPE

Jul 25, 2011 - The many ways you can use the revenue per email metric to identify problem areas in your email program. Comments

Keys to Success With Social Media Marketing: Foursquare

Jun 27, 2011 - How four different neighborhood food establishments are successfully (and unsuccessfully) using Foursquare to drive business. Comments

Email Vocabulary Lesson: Blast, Harvesting, Purchased Opt-in, Engagement, and Click Rate

Jun 13, 2011 - You need to educate yourself on standard email metrics terminology and definitions, or risk negatively impacting your email marketing performance. Comments

Creating Effective - and Profitable - Birthday Emails

May 16, 2011 - Four companies show how easy it is to make your birthday email program more effective and profitable. Part three in a three-part series. Comments

Birthday E-mails: A Missed Opportunity

May 2, 2011 - Here is how a fun brand could have avoided disappointing a potential fan. Second in a three-part series. Comments

Creating Effective - and Profitable - Birthday Emails

Apr 18, 2011 - Learn from NHL and create a personalized email that will really engage the birthday girl. Part one in a three-part series. Comments

We Want You Back: Reactivation Campaign

Apr 4, 2011 - Ensure that reactivation campaign emails don't overlook the simplest elements for success. Consider The Washington Post's emails. Comments

Coincidence, Causation, and Continuity

Mar 21, 2011 - Discussions with ESP account representatives, product managers, and marketing managers opens up some questions about effective e-mail marketing. Comments

Handling Spam Complaints: Suspect Messages

Mar 7, 2011 - Identify and address the issues causing people to report your e-mail as spam to improve your long-term relationship with those on your list. Part four in a four-part series. Comments

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