Identifying Strengths and Weaknesses With RPE

Jul 25, 2011 - The many ways you can use the revenue per email metric to identify problem areas in your email program. Comments

Keys to Success With Social Media Marketing: Foursquare

Jun 27, 2011 - How four different neighborhood food establishments are successfully (and unsuccessfully) using Foursquare to drive business. Comments

Email Vocabulary Lesson: Blast, Harvesting, Purchased Opt-in, Engagement, and Click Rate

Jun 13, 2011 - You need to educate yourself on standard email metrics terminology and definitions, or risk negatively impacting your email marketing performance. Comments

Creating Effective - and Profitable - Birthday Emails

May 16, 2011 - Four companies show how easy it is to make your birthday email program more effective and profitable. Part three in a three-part series. Comments

Birthday E-mails: A Missed Opportunity

May 2, 2011 - Here is how a fun brand could have avoided disappointing a potential fan. Second in a three-part series. Comments

Creating Effective - and Profitable - Birthday Emails

Apr 18, 2011 - Learn from NHL and create a personalized email that will really engage the birthday girl. Part one in a three-part series. Comments

We Want You Back: Reactivation Campaign

Apr 4, 2011 - Ensure that reactivation campaign emails don't overlook the simplest elements for success. Consider The Washington Post's emails. Comments

Coincidence, Causation, and Continuity

Mar 21, 2011 - Discussions with ESP account representatives, product managers, and marketing managers opens up some questions about effective e-mail marketing. Comments

Handling Spam Complaints: Suspect Messages

Mar 7, 2011 - Identify and address the issues causing people to report your e-mail as spam to improve your long-term relationship with those on your list. Part four in a four-part series. Comments

Handling Spam Complaints: Sourcing Complaints

Feb 7, 2011 - A look at how to identify the underlying causes of spam complaints and fix them before they become problems. Part three in a four-part series. Comments

Handling Spam Complaints: Unsubscribe Rules

Jan 24, 2011 - Analyze your spam complaints, even if your deliverability is fine. Part two in a four-part series. Comments

Handling Spam Complaints: Feedback Loops

Jan 10, 2011 - An in-depth look at feedback loops - what they are, how they can help you, and the process to apply for them. Part one in a four-part series on spam complaints. Comments

Disabled Images in E-mail Disable Interest

Dec 27, 2010 - A critique of one e-mail with disabled images offers a lesson for marketers on how small changes can make a more effective e-mail. Comments

A Love Letter to Groupon

Dec 13, 2010 - So what makes a marketer swoon over the mention of this group buying service powered by e-mail? Here are five things. Comments

Deliverability — Practical Advice on Getting to the Inbox

Nov 29, 2010 - Three case studies on how to - and how not to - address deliverability issues. Comments

Before You Meet a Send Deadline, Consider These Points

Nov 15, 2010 - The typical e-mail marketing message is only opened by about one in 10 people. Are you getting through to subscribers? Comments

E-mail Testing Basics

Nov 1, 2010 - An in-depth look at an e-mail testing case study with a 30 percent lift in conversions. Comments

Opt-in vs. Opt-out: It's a Business Decision

Oct 4, 2010 - An opt-out e-mail acquisition strategy is legal, but is it the right thing to do? Consider these factors. Comments

E-mail Marketing and Web Analytics: A Perfect Pair

Sep 20, 2010 - Using analytics can help you grow your e-mail list, improve e-mail performance, and provide more relevant content via e-mail. Comments

The 2012 Inbox: Grow Your List Now With Mobile and Social

071210-jennings-400x310 Jul 12, 2010 - Look for opportunities to leverage social and mobile "inboxes" to drive relationships and revenue. Comments

The 'Hit by a Bus' Rule

Jun 28, 2010 - What you should document and archive about past e-mail marketing campaigns. Comments

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