Marketing News & Expert Advice
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Single-Feature vs. All-in-One: The Tide Is Changing
May 11, 2012 - Is a shift coming from "all-in-one" packages to "best of breed" single-functionality solutions? Comments
Trick or Treat? 3 Lessons From Halloween
Oct 28, 2011 - Make sure your customers aren't scared of you this Halloween. Comments
Aesthetics vs. Usability: When Simple Is Confusing
Oct 14, 2011 - A look at the challenges of pushing the design envelope, if universal intuition really exists, and how to mitigate the risks inherent in streamlined design. Comments
Innovate or Get Out of the Way
Sep 30, 2011 - Is your company run by idiot-driven innovation? It's up to you to change it. Comments
H&M Blends Brand Experience With Shopping
Sep 16, 2011 - How to meld a company's brand experience with e-commerce. Comments
Social Networks, Fads, Nostalgia
Sep 2, 2011 - For every new social network that gets created, many more drop by the wayside. There is an untapped industry: one aimed at preserving our memories as technology changes. Comments
Glasses-Free 3D for Mobile and Laptops, Still Waiting for E-Commerce
Aug 19, 2011 - With glasses-free 3D screens there is no longer a barrier entry for consumers. Comments
Personalization and Localization
Aug 5, 2011 - Is local information important to personalization? Yes and no. Comments
Amazon.com Explores Luxury, Goes Back to Basics
Jul 8, 2011 - Amazon has a winning formula with its new limited sale venture - a site that has an "invite only" quality to it, but everyone who uses Amazon is invited. Comments
Building Anticipation: Apple Screws Up Again
Jun 24, 2011 - Don’t make the same mistakes Apple did with its Final Cut Pro X rollout. Build a product that users will actually be satisfied with by knowing how your users interact with your services. Comments
From Mass Marketing to Interactive Experience
Jun 10, 2011 - Companies like McDonald's and Apple are providing interactive experiences to customers by using mass marketing as a launching pad for something more personal. Comments
Booking.com Adds Urgency to Purchases With Real-Time Shopping Data
Apr 27, 2012 - Use knowledge you already have about what people are doing on your site to create real-time notices that add urgency to users' shopping process. Comments
Distracting Users From Buying
Apr 13, 2012 - By combining the e-commerce experience with the brand experience are you just distracting your consumers? Comments
You Can't Cure Stupid: When It's OK to Lose Customers
Mar 30, 2012 - Asking what current customers you want to let go is just as crucial to your bottom line as what customers you want to attract. Comments
Customer Service and 4 Year Olds
Mar 16, 2012 - How a toddler taught me to handle customers contacting my clients' customer service center. Comments
Rediscover Your Company's Narrative With iBooks
Feb 17, 2012 - Four reasons why marketers should try using Apple's iBooks Author app. Comments
Test Before You Launch, Virgin!
Jan 20, 2012 - Never unleash your new site in Q4 and oh…make sure your site works before launching it! Comments
A Decade in Review: Trends and Insights
Jan 6, 2012 - A lot has changed in the past 10 years and yet many major ideas are still as important now as they were then. Comments
Keep Customers Buying After the Holidays
Dec 23, 2011 - Avoid Pavlovian marketing and create loyal customers for the coming year. Comments
Using Attributes for Navigation: The Good and the Horrible
Dec 9, 2011 - Some examples of attributes that shine, and some that don't. Comments
Customer Feedback: Embrace or Ignore?
Nov 11, 2011 - Is a generation of people who want to emulate Steve Jobs throwing away the idea of user testing, analytics, and customer research? Comments
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