Marketing News & Expert Advice
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The ROI of "I'm Sorry"
Sep 14, 2012 - Why companies should take a page from GoDaddy's book and figure out how to turn a potential catastrophe into a loyalty-making inflection point. Comments
Customer Service and 4 Year Olds
Mar 16, 2012 - How a toddler taught me to handle customers contacting my clients' customer service center. Comments
Rediscover Your Company's Narrative With iBooks
Feb 17, 2012 - Four reasons why marketers should try using Apple's iBooks Author app. Comments
Test Before You Launch, Virgin!
Jan 20, 2012 - Never unleash your new site in Q4 and oh…make sure your site works before launching it! Comments
A Decade in Review: Trends and Insights
Jan 6, 2012 - A lot has changed in the past 10 years and yet many major ideas are still as important now as they were then. Comments
Keep Customers Buying After the Holidays
Dec 23, 2011 - Avoid Pavlovian marketing and create loyal customers for the coming year. Comments
Using Attributes for Navigation: The Good and the Horrible
Dec 9, 2011 - Some examples of attributes that shine, and some that don't. Comments
Customer Feedback: Embrace or Ignore?
Nov 11, 2011 - Is a generation of people who want to emulate Steve Jobs throwing away the idea of user testing, analytics, and customer research? Comments
Trick or Treat? 3 Lessons From Halloween
Oct 28, 2011 - Make sure your customers aren't scared of you this Halloween. Comments
Aesthetics vs. Usability: When Simple Is Confusing
Oct 14, 2011 - A look at the challenges of pushing the design envelope, if universal intuition really exists, and how to mitigate the risks inherent in streamlined design. Comments
Innovate or Get Out of the Way
Sep 30, 2011 - Is your company run by idiot-driven innovation? It's up to you to change it. Comments
History Repeating: Mom-and-Pops Are Coming Back
Aug 17, 2012 - As our society is becoming more "99 percent"-focused, we're looking again for small stores and personalized customer service. Comments
When More Is Too Much
Aug 3, 2012 -
How NBC has failed miserably in its execution of live-streaming the Olympics on its site.
Comments
8 Steps to Designing a Reactivation Campaign
Jul 6, 2012 - With reactivation marketing, you need to understand how long people have been gone, why they left, what's different in your offerings now, and what incentive they might need to come back. Comments
Integrating Social Networking Into Your Purchase Path
Jun 22, 2012 - How Ticketmaster and Airbnb are connecting with their consumers through Facebook integration. Comments
Email As a Mobile Call to Action
Jun 8, 2012 - Using pre-filled emails on mobile devices is a very interesting way to create easier "one-click" calls to action without disturbing the user. Comments
The Hidden Downside of a Great User Experience
May 25, 2012 - User experience has improved so much in some sectors of our lives that when we see an archaic one, we are bewildered at how it could happen. Comments
Single-Feature vs. All-in-One: The Tide Is Changing
May 11, 2012 - Is a shift coming from "all-in-one" packages to "best of breed" single-functionality solutions? Comments
Booking.com Adds Urgency to Purchases With Real-Time Shopping Data
Apr 27, 2012 - Use knowledge you already have about what people are doing on your site to create real-time notices that add urgency to users' shopping process. Comments
Distracting Users From Buying
Apr 13, 2012 - By combining the e-commerce experience with the brand experience are you just distracting your consumers? Comments
You Can't Cure Stupid: When It's OK to Lose Customers
Mar 30, 2012 - Asking what current customers you want to let go is just as crucial to your bottom line as what customers you want to attract. Comments
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