mill-wheel

2013: The Year of Reinvention

Jan 4, 2013 - If a movie theater chain can reinvent movie watching, surely you can take a stern look at your own business and see how to kick it up a notch in 2013. Comments

Starting Anew in 2013: Learning From the Mayans

mayan-pyramid Dec 21, 2012 - Let's take this once-in-a-lifetime opportunity to honor the cycling of the Mayan calendar (as well as our own new year) and apply some Mayan lessons to our own work. Comments

Why Vendors Need Better Targeted Marketing

target-your-customers Dec 7, 2012 - When you market are you doing it in a format that shows off your strengths and uniquely represents your services? Comments

Adding the Wow Factor

wow Nov 9, 2012 - If you don't have a wow factor, how do you expect to compete in a marketplace dominated by companies striving for something better than just the status quo? Comments

The ROI of Employees Is Just As Important

team Oct 26, 2012 - Are you stopping your own growth by preventing your staff from living up to their potential within your company? Comments

Do You Roku?

internet-television Oct 12, 2012 - It may be time to learn about this new device because new owners are going to be looking for content channels. Comments

Exceeding/Managing Expectations When You're on Top

iphone-5-safari Sep 28, 2012 - How to build anticipation for your new product launch while at the same time managing expectations so no one is disappointed. Comments

The ROI of "I'm Sorry"

Sep 14, 2012 - Why companies should take a page from GoDaddy's book and figure out how to turn a potential catastrophe into a loyalty-making inflection point. Comments

History Repeating: Mom-and-Pops Are Coming Back

Aug 17, 2012 - As our society is becoming more "99 percent"-focused, we're looking again for small stores and personalized customer service. Comments

When More Is Too Much

londoneyeinnight Aug 3, 2012 - How NBC has failed miserably in its execution of live-streaming the Olympics on its site. Comments

8 Steps to Designing a Reactivation Campaign

Jul 6, 2012 - With reactivation marketing, you need to understand how long people have been gone, why they left, what's different in your offerings now, and what incentive they might need to come back. Comments

Integrating Social Networking Into Your Purchase Path

Jun 22, 2012 - How Ticketmaster and Airbnb are connecting with their consumers through Facebook integration. Comments

Email As a Mobile Call to Action

Jun 8, 2012 - Using pre-filled emails on mobile devices is a very interesting way to create easier "one-click" calls to action without disturbing the user. Comments

The Hidden Downside of a Great User Experience

May 25, 2012 - User experience has improved so much in some sectors of our lives that when we see an archaic one, we are bewildered at how it could happen. Comments

Single-Feature vs. All-in-One: The Tide Is Changing

May 11, 2012 - Is a shift coming from "all-in-one" packages to "best of breed" single-functionality solutions? Comments

Booking.com Adds Urgency to Purchases With Real-Time Shopping Data

Apr 27, 2012 - Use knowledge you already have about what people are doing on your site to create real-time notices that add urgency to users' shopping process. Comments

Distracting Users From Buying

Apr 13, 2012 - By combining the e-commerce experience with the brand experience are you just distracting your consumers? Comments

You Can't Cure Stupid: When It's OK to Lose Customers

Mar 30, 2012 - Asking what current customers you want to let go is just as crucial to your bottom line as what customers you want to attract. Comments

Customer Service and 4 Year Olds

Mar 16, 2012 - How a toddler taught me to handle customers contacting my clients' customer service center. Comments

Rediscover Your Company's Narrative With iBooks

Feb 17, 2012 - Four reasons why marketers should try using Apple's iBooks Author app. Comments

Test Before You Launch, Virgin!

Jan 20, 2012 - Never unleash your new site in Q4 and oh…make sure your site works before launching it! Comments

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