From Redesign to Launch: Tips and Tricks

Feb 4, 2011 - Five things that should be on your checklist when redesigning your site, such as split testing, customer participation, and design vs. implementation. Comments

Get Re-Inspired by Web Design

Jan 21, 2011 - Where did all the interesting websites go? Here are two companies still doing cool things. Comments

2011: More Convergence

Jan 7, 2011 - Do some basic use cases to see which new devices are interesting to your customers. Comments

Let Sales and Customer Support Actually Fix Problems

Dec 10, 2010 - It's time to give your marketing and customer service departments the tools they need to affect the changes they are trying to sell. Comments

5 Ways to Stand Out This Christmas

Nov 12, 2010 - Let people choose between price and value, be the expert, sell bundles, emphasize value, and plan for returns. Comments

Google TV and You

Oct 29, 2010 - The Google TV doesn't have the sex appeal of Apple's iPad, but it still holds potential for e-commerce and marketers. Comments

Common Purposes, Different Languages

Oct 15, 2010 - Most companies have three distinct languages being used internally: marketing speak, tech speak, and design speak. It's vital to find a good interpreter. Comments

Back on the 3D Bandwagon

Oct 1, 2010 - Is 3D technology in the home just a passing fad or the way of the future? Comments

Setting Expectations With Your Copy

Sep 3, 2010 - Are the marketing messages on your website as clear as they can be? Consider these examples. Comments

Of Mice and Change

Aug 20, 2010 - We are so concerned with moving the online consumer to the mobile channel that we forget we're assuming that consumers are online/Web customers first. Comments

Redesign Best Practices

Jul 23, 2010 - The best redesigns are the simplest and the ones that keep evolving. Comments

Banks Innovate Again

Jul 9, 2010 - Bridging the online/offline divide is easier than you think. Just ask Chase. Comments

Will Social Shopping Take Root With the iPhone 4?

Jun 25, 2010 - With the advent of the iPhone 4's FaceTime, will the social shopping movement finally take hold? Comments

Issues During the Redesign Process

Jun 11, 2010 - Remember personas, usability testing, and brand vs. e-commerce when redesigning your site. Comments

Foursquare Business Models

May 28, 2010 - Convergence of vicinity-based loyalty platforms, traditional loyalty programs, mobile payment gateways, and multi-channel analytics will give companies a whole new level of customer awareness. Comments

Steps for a Successful Relaunch

May 14, 2010 - Rev up your relaunch by involving the community and getting them excited with sneak-peek campaigns and beta testing. Comments

Next-Gen Mobile: Turning Mass Marketing Into a Point of Sale

Apr 29, 2010 - How can retailers use mobile marketing's new technologies to their advantage? Here are some scenarios. Comments

Retail Largely Missing on the iPad

Apr 16, 2010 - A look at the three retailers from the ecommerce community with iPad applications - and how they fared. Comments

Foursquare - Mixing Social Networks With Loyalty Programs

Apr 2, 2010 - How businesses are honoring their loyal customers with Foursquare rewards. Comments

You Have to Succeed in All Channels

Mar 5, 2010 - Chase, Citibank, and Bank of America all miss the mark on succeeding on multiple channels. Don't make the same mistake. Comments

Legacy Browser Support: When to Cut the Ties That Bind

Feb 5, 2010 - The merits of continuing support for legacy systems and looking forward, not backward. Comments

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