Marketing News & Expert Advice
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Project Lumos Releases E-mail Architecture
Sep 29, 2003 - The fledgling effort to stop spam through a registry moves a step forward, yet it still needs to convince ISPs. Comments
Coremetrics Re-brands Marketforce
Sep 22, 2003 - Online Analytics 2004 includes features designed to wring ROI from the numbers, as well as a lower price. Comments
FindWhat.com Finds Skeletons in Espotting's Closet
Sep 19, 2003 - UPDATE: The search companies' merger is in limbo after FindWhat.com learns Espotting is not really profitable. Comments
Storm Surges Hit Weather Sites
Sep 19, 2003 - Isabel watchers flood weather sites for storm updates, creating huge traffic surges and challenges for sites' servers. Comments
Cloudmark Tackles False-Positive Problem
Sep 18, 2003 - The anti-spam company rolls out a rating system designed to let users control their inboxes without legitimate e-mail getting tagged as spam. Comments
California Spam Bill Turns Up Heat on Advertisers
Sep 18, 2003 - The measure would give state residents the right to sue both senders and advertisers for up to $1 million in damages. Comments
Colleges a Gateway to Software Piracy
Sep 17, 2003 - With students downloading everything from music to software, college campuses are becoming a breeding ground for software piracy. Comments
IAR Bits and Bytes
Sep 17, 2003 - The Vendare Group buys pop-under network; NYTimes.com gets Bankrate.com finance tools; and Luxury Link links online with Zagat. Comments
Overture Enters Spain
Sep 17, 2003 - The search provider officially launches with distribution on a number of top portals, including MSN. Comments
SBC Yahoo! Joins Anti-Pop-Up Crusade
Sep 16, 2003 - The Internet service offering boasts a number of new features, including the ability to control pop-up advertisements and a service for businesses. Comments
Sun Runs Rich Media Push for Product Launch
Sep 16, 2003 - UPDATE: The rich media ads push the company's Webcast of its quarterly product launch event Comments
E-mail Marketers Study Calif. Legalese
Sep 29, 2003 - UPDATE: The California anti-spam law leaves e-mail marketers pondering the definition of 'direct consent.' Comments
FindWhat Enters Japan Partnership
Sep 26, 2003 - The search company links up with conglomerate Mitsui to challenge Overture and Google in the Japanese paid listings market. Comments
Google Plants Flag in Spain, Hits 150K Advertisers
Sep 25, 2003 - The search king takes on rival Overture in Spain and reveals its advertiser base has grown to an eye-popping 150,000. Comments
Hearts and Minds: AOL's Agency Problem
Sep 25, 2003 - UPDATE: The Internet service verges on turning the corner with its AOL 9.0 launch, but it still has fences to mend on the agency front. Comments
Traditional Ad Buyers Drive Net Ad Growth
Sep 24, 2003 - New figures suggest that top advertisers like automakers are driving online advertising's growth. Comments
Spam Laws Easy; Enforcement Harder
Sep 24, 2003 - California adds a tough spam law, but enforcement of existing laws has proven tricky. Comments
Google, Overture Gird for Local-Search Battle
Sep 23, 2003 - Veteran search rivals Google and Overture prepare to duke it out in a new market: local search. Comments
Yahoo! Math: Search + Shopping = Small Biz Bucks
Sep 23, 2003 - UPDATE: The mega portal launches combined e-commerce and search, while adding another service designed to lure small businesses deeper into the fold. Comments
Maven Debuts Video/Data Platform
Sep 22, 2003 - The startup signs Virgin Records and others for software that could shake up the online ad market. Comments
DealTime Morphs Into Shopping.com
Sep 22, 2003 - The shopping search engine renames itself and girds for battle against bigger search and e-commerce companies. Comments
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