Marketing News & Expert Advice
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Echo and the Money Men; or Misinformation in the Information Economy
Dec 18, 2002 - When a herd mentality takes hold, it's time to set yourself apart. Comments
Virtual Identity: An American Blind Spot
Jul 17, 2002 - Do consumers have a right to informational self-determination? Consumers seem to think so. An empowered individual is part of the solution, not part of the problem. Comments
From Objects of Desire Come Subjects of Attention
Jul 3, 2002 - Listen. That sound you hear? It's your customers. They're marketers. You're the target. Comments
A Solution to the Multichannel Challenge: Smart Submission
Jun 19, 2002 - Unify channels and messaging without a CRM solution? Sure. Let your customers do it for you. Comments
Just Another Channel
Jun 5, 2002 - Agencies drank the Kool-Aid, then spat it up. No more iDivisions. Digital's now fully integrated into the palette of service offerings. After all, it's just another channel... right? Comments
LookSmart Answers To Ask Jeeves
Sep 4, 2001 - Deal between two Silicon Valley search engine companies puts LookListings in the metasearch results area of Ask Jeeves' searches. Comments
AOL Puts Viewpoint's Rich Media on the Map
Jul 30, 2001 - New York-based 3D software outfit's media player gets a big role in upcoming versions of AOL's service. Comments
Vendaria Unveils Streaming Video E-mail
Mar 5, 2001 - The patent-pending application allows streaming videos to be embedded into an HTML e-mail. Comments
Are You Firing Your Customers?
Dec 4, 2002 - Loyalty practices are a mess, because current marketing practices are just plain wrong. Comments
Ghost in the Machine: Looking Glass Into the Knowledge Class, Part 3
Nov 20, 2002 - The knowledge class is visible and addressable for the first time -- but only online. Understanding this could impact the fortunes of our clients and agencies. Last of a three-part series. Comments
Ghost in the Machine: Looking Glass Into the Knowledge Class, Part 2
Nov 6, 2002 - The knowledge class is visible and addressable for the first time -- but only online. Understanding this could impact the fortunes of our clients and agencies. Part two of a three part series. Comments
Ghost in the Machine: Looking Glass Into the Knowledge Class, Part 1
Oct 23, 2002 - The knowledge class is visible and addressable for the first time -- but only online. Understanding this could impact the fortunes of our clients and agencies. Part one of a three part series. Comments
From Objects of Desire Come Subjects of Attention
Oct 9, 2002 - Listen. That sound you hear? It's your customers. They're marketers. You're the target. Comments
The Interactive Imagination: Storytellers Need Not Apply
Sep 25, 2002 - Why big agencies don't get interactive -- and why they probably never will. Comments
Siding With Goliath: Preaching What Permission Marketing Practices
Sep 11, 2002 - Behemoth Intel is championing permission marketing. So why don’t the liberal watchdogs see it that way? Comments
Hustlers, Upstarts, and Top Guns: The Tempo Dimension
Aug 28, 2002 - Speed, agility, and rapid reactive/analytic cycles win wars, chess games... and customers. Combine information and speed -- and wait for the competition to blink. Comments
Learning From the World, or Globalization Inverted
Aug 14, 2002 - What's the opposite of globalization -- and why is it critical for the Web? Comments
Digital Humanism: The Outside of Cyberspace
Jul 31, 2002 - The machines may be running the applications, but don't forget who's running the machines. Comments
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