Marketing News & Expert Advice
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The Myth of the Missing Digital Business Model
Nov 14, 2008 - Executives at most media companies claim there's no business model for online. Here's why they are wrong. Comments
Good Enough Triumphs Over Perfection
Jun 13, 2008 - If your content isn't immediately online because you're waiting for perfection, get over yourself. Comments
It's Time to Sacrifice Mass Media's Sacred Cows
May 30, 2008 - New media's replacing mass media, but not everyone grasps that. Comments
Four Excuses That Impede Change in Media Academia
May 16, 2008 - Some excellent people think they're upholding tradition and discipline, but they're unwittingly working against their own army. Comments
Degrees in the Past
May 2, 2008 - Ultimately, to change the media industries, we've got to change our universities. Comments
I Never Metadata I Didn't Like
Apr 18, 2008 - Online retailers long ago discovered that including specific metadata greatly increases reach, traffic, and results. It's time online information companies discovered that, too. Comments
There's a Digital Sucker Born Every Minute
Apr 4, 2008 - How an online publishing shakedown depresses the economic market for good writing and corrupts industries. Comments
Blowing Away Mass
Mar 21, 2008 - Mass media's audience has always been fragmented. Why are media operators just figuring that out? Comments
Web 1, 2, and 3
Mar 7, 2008 - Three schools of thought on the three eras of publishing interactive online media. Comments
Stuck in Flatland
Feb 22, 2008 - Why 20th century media companies incorrectly presume media's new dimensions. Comments
Time to Change Blades in Occam's Razor
Feb 8, 2008 - There's no simple formula for success in online publishing and broadcasting. Comments
New Media: Through the Great Inflection Point
Oct 31, 2008 - The challenge now is how to use new media as if traditional media had never existed. Comments
Beer a Better Investment Than Newspapers
Oct 17, 2008 - company executives are proving to have been the ones who weren't financially sober. Comments
Dinosaurs to Superhumans
Oct 3, 2008 - Thirteen years ago, newspapers squandered an opportunity to collaborate and innovate on the Web. Has anyone learned from that failure? Comments
How Digital Competition Lowers Quality
Sep 19, 2008 - Offline, fast food outsells quality cooking. The same principle applies to online publishing. Comments
Mass Media Becomes a New Niche
Sep 5, 2008 - Call it the new medium or the new media. Either way, general-interest mass media becomes a new niche. Comments
Who Gets the Online Revenue?
Aug 22, 2008 - The biggest problem facing online publishing/broadcasting is who gets paid the bulk of the money that consumers pay for online content. Comments
How to Fail Online from the Seduction of Induction
Aug 8, 2008 - Why do you conclude that much, or even most, of what your media company does in print or broadcast will work on the Web? Comments
Print Editions as a Vital Niche
Jul 25, 2008 - Newspaper and book publishers are adapting to online technologies. It's long overdue. Comments
Digital Media Comes of Age
Jul 11, 2008 - It's time for media companies to stop treating digital media like a child. Comments
All Hail Individuated Media
Jun 27, 2008 - How would you describe a medium in which each individual receives content that differs from other individuals -- and each person has control of selecting the content? Comments
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