Marketing News & Expert Advice
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Spam and Blacklists
Mar 19, 2003 - Blacklists: the black holes of e-mail marketing. Comments
The Rules of Engagement, Part 1
Oct 2, 2002 - When you’re courting customers with email newsletters, the first step is knowing your prospective mate. Comments
Power-Packed Microsites
Sep 18, 2002 - A microsite isn’t just a landing page. It’s a turbocharged complement to your email newsletter. Comments
Dynamic Duo: E-Newsletter and Microsite
Sep 4, 2002 - Six steps to getting it together: Combine your e-newsletter with a microsite for deeper loyalty and stronger branding. The whole is more than the sum of its parts! Comments
’Smart’ Newsletters: Seven Techniques
Aug 21, 2002 - Smart marketers learn to use ’smart’ newsletters. Click-through, open rate, and other traditional metrics are left in the dust. Comments
Publishing Your Own Newsletter: Part 8
Dec 6, 2001 - Alexis Gutzman discusses how to manage undeliverable email messages, and the importance of keeping your lists clean. Comments
Spam: Taking Control
Mar 5, 2003 - Five steps toward ensuring your e-newsletter reaches subscriber inboxes. Comments
Putting B-Blogs Into Action
Feb 19, 2003 - Kathleen wraps up her b-blog discussion with how to start your own. Comments
B-Blogs Cause a Stir
Feb 5, 2003 - Kathleen offers b-blog resources for business bloggers. Comments
Meet the B-Blog
Jan 22, 2003 - Beyond the everyday blog there's a powerful new tool for businesses and marketers. Time to get acquainted! Comments
Get With the Trends in 2003
Jan 8, 2003 - Don’t get left behind as the art and science of e-newsletters moves forward. Comments
Think Like a Publisher, Part 2
Dec 12, 2002 - Compelling newsletter content doesn’t happen on its own. It takes a solid business plan to build a successful newsletter strategy. Here are a few tips on the whats, whys, and hows. Comments
Think Like a Publisher, Part 1
Nov 27, 2002 - Got an e-newsletter? You're a publisher! You need to think like one. Here's how. Comments
More E-Newsletter Metrics
Nov 13, 2002 - The whys -- and hows -- of measuring your e-newsletter’s performance. It could be the only CRM tool you’ll ever need. Comments
The Rules of Engagement, Part 3
Oct 30, 2002 - Measure what you never could before. Comments
The Rules of Engagement, Part 2
Oct 16, 2002 - You know who your e-newsletter should go to, but what should you send? Comments
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