Marketing News & Expert Advice
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E-Mail Makes TV Ads Better
Jul 26, 2004 - How to enhance TV advertising with an e-mail campaign (and a little search advice, to boot). Comments
Just Who's in Control Here?
Feb 9, 2004 - Consumers have seized near total control of their media and marketingintake. Go with it. Comments
One to Many, Not One to One
Jan 26, 2004 - Why do we forward some e-mail messages, and not others? How to make your campaigns more viral. Comments
CAN-SPAM: The Reality
Jan 12, 2004 - Tips for navigating the gray areas of the new federal spam law. Comments
Begin at the Beginning
Dec 29, 2003 - A thorough creative brief: ingredient number one for e-mail success. Comments
Autoresponder Renaissance
Dec 15, 2003 - Dust off that autoresponder. Paul's got a new use for it. Comments
E-Mail List Rental in Tough Times
Dec 1, 2003 - A scrupulously thorough, step-by-step guide to e-mail list rental in today’s tough climate. Comments
E-Mail Can Minimize Do-Not-Call Woes
Nov 17, 2003 - Marketers can use e-mail to obtain permission to call -- if they’re very, very careful. Comments
Do Figures Lie or Liars Figure?
Nov 3, 2003 - E-mail stats, plus a grain of salt. Comments
Life Along The E-Mail Continuum
Oct 20, 2003 - Improve e-mail metrics, every step of the way. Comments
Clean Up Your Own Backyard
Oct 6, 2003 - Positioning yourself as a spam fighter is popular. What’s really being done to solve the problem? Comments
E-Mail Marketing to Online Women: Keyword "Multi"
Jul 12, 2004 - Multirole, multipurpose, multitaskers. How can e-mail messages capture a multi’s mindshare? Comments
What E-Mail Marketers Can Learn From Banner Ads
Jun 28, 2004 - Clutter, competition, copy -- there are more similarities between e-mail and banner ads than you might think. Comments
Eye on E-Mail Newsletters
Jun 14, 2004 - Design basics for e-newsletter profitability. Comments
Use E-Mail to Turn Site Visitors Into Buyers
May 17, 2004 - Site abandon rates are high. Targeted e-mail can recapture lost visitors. Comments
Do You Need an E-Mail Preference Center?
May 3, 2004 - Win-Win: An EPC can help you deal better with subscribers and help subscribers manage their relationship with you. Comments
Climbing the E-Mail Relevancy Ladder
Apr 19, 2004 - Push prospects up the relevancy ladder and get closer to a sale. Comments
Overlooking the Teen Market?
Apr 5, 2004 - Direct marketers have traditionally ignored the teen market. Well, teens spend nearly $100 billion per year (and yes, they do have credit cards). Comments
Enhancing E-Mail Databases With Reverse Append
Mar 22, 2004 - E-mail less, get higher returns? The hows and whys of reverse append. Comments
Anatomy of a Solid DM E-Mail
Mar 8, 2004 - A rare e-mail, well done. Comments
List Segmentation: Couples Versus Singles
Feb 23, 2004 - You know you should segment your lists but can’t get started. Breaking your database into singles and married couples is a great place to start. Comments
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