Emerging Trend: Optimizing Based on Brand Metrics

May 20, 2003 - Online is a proven branding medium. Now advertisers can optimize online brand advertising. Comments

Leverage the Upfront for the Web

May 6, 2003 - How to leverage this long-standing institution from an online perspective. Comments

The Role of CPA in the Media Buy

Apr 22, 2003 - Cost-per-action efforts shouldn't stand alone, but they do have a role to play in the overall strategy. Comments

Leveraging the Internet for Segment-Based Marketing

Apr 8, 2003 - Razor-sharp targeting to the masses. Long promised, finally becoming an online reality. Comments

The Integration Opportunity, Part 2: Facilitating Integration

Mar 25, 2003 - Long-term organizational changes would certainly help integration, but what can you do now ? Comments

The Integration Opportunity, Part 1

Mar 11, 2003 - Integration works well now, but real promise is still down the road. Comments

How to Budget for Internet Advertising

Feb 25, 2003 - How much should your client spend online? A methodical, three-step approach to budgeting. Comments

Verio's Alleged Spam is Temporarily Canned

Dec 11, 2000 - Can you really go to court over spamming? Apparently, register.com and Verio have found a way. Comments

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