May 20, 2003 - Online is a proven branding medium. Now advertisers can optimize online brand advertising. Comments
May 6, 2003 - How to leverage this long-standing institution from an online perspective. Comments
Apr 22, 2003 - Cost-per-action efforts shouldn't stand alone, but they do have a role to play in the overall strategy. Comments
Apr 8, 2003 - Razor-sharp targeting to the masses. Long promised, finally becoming an online reality. Comments
Mar 25, 2003 - Long-term organizational changes would certainly help integration, but what can you do now ? Comments
Mar 11, 2003 - Integration works well now, but real promise is still down the road. Comments
Feb 25, 2003 - How much should your client spend online? A methodical, three-step approach to budgeting. Comments
Dec 11, 2000 - Can you really go to court over spamming? Apparently, register.com and Verio have found a way. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT