Emerging Trend: Optimizing Based on Brand Metrics

May 20, 2003 - Online is a proven branding medium. Now advertisers can optimize online brand advertising. Comments

Leverage the Upfront for the Web

May 6, 2003 - How to leverage this long-standing institution from an online perspective. Comments

The Role of CPA in the Media Buy

Apr 22, 2003 - Cost-per-action efforts shouldn't stand alone, but they do have a role to play in the overall strategy. Comments

Leveraging the Internet for Segment-Based Marketing

Apr 8, 2003 - Razor-sharp targeting to the masses. Long promised, finally becoming an online reality. Comments

The Integration Opportunity, Part 2: Facilitating Integration

Mar 25, 2003 - Long-term organizational changes would certainly help integration, but what can you do now ? Comments

The Integration Opportunity, Part 1

Mar 11, 2003 - Integration works well now, but real promise is still down the road. Comments

How to Budget for Internet Advertising

Feb 25, 2003 - How much should your client spend online? A methodical, three-step approach to budgeting. Comments

Verio's Alleged Spam is Temporarily Canned

Dec 11, 2000 - Can you really go to court over spamming? Apparently, register.com and Verio have found a way. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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