Marketing News & Expert Advice
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On-Demand Media
Jan 5, 2005 - Why video-on-demand will be the new must-see TV. Comments
Broadband in Our Pockets
Aug 4, 2004 - Domestic mobile marketing is finally in sight. Comments
Bringing Search Down to Earth
Jul 21, 2004 - Should search be an integral component of a brand advertiser's media plan, or are there more urgent marketing needs for search technology? Comments
Cannibalization or Addition?
Jul 7, 2004 - The Internet is behind the erosion of market share -- and mindshare -- in all media. Comments
Addressable TV: Myths and Realities
Jun 23, 2004 - The reality of 'ad serving' TV commercials is not as far-fetched as you might think. Comments
The State of Interactive Research
Jun 9, 2004 - Problems and progress in standardizing online research, reach and frequency, ad serving, and myriad other industry issues. Comments
Understanding Seller Woes
May 26, 2004 - Agency sympathy for publishers' problems -- and some suggestions for solutions. Comments
ITV and the Internet: Battle for the Living Room
May 12, 2004 - There's growing overlap between cable and the Internet. But convergence needn't be an all-or-nothing battle between media. Comments
Making the Case for Interactive Spend
Apr 28, 2004 - An open-and-shut case: five arguments to convince clients to spend on interactive in 2005. Comments
Intellectual Calisthenics
Apr 14, 2004 - Interactive advertising would be so much more effective if we could... Comments
Closing the Loop in a Research-Fatigued World
Mar 31, 2004 - 1,500 studies can't be that wrong. Comments
2004: The Year Digital Media Rebounded
Dec 22, 2004 - Some still-relevant issues from 2004 that promise to stay hot in 2005. Comments
Refining Brand Measurement
Dec 8, 2004 - In the next 12-24 months brand marketers will look to diversify their media plans. Now's the time to perfect online brand measurement. A look at the leading online brand measurement companies. Comments
Digital Media: To Compliment or Complement Traditional Media?
Nov 24, 2004 - Should digital media mirror the traditional communications plan or complement it? Comments
Dirty Little Secrets
Nov 10, 2004 - Business may better, but online advertising's got a long way to go. A look at some of the industry's major stumbling blocks. Comments
Forced Ad Viewing
Oct 27, 2004 - Companies that pay consumers to watch online ads are back. Is the concept even defensible? Comments
Understanding Seller Woes
Oct 13, 2004 - Agency sympathy for publishers' problems -- and some suggestions for solutions. Comments
New-Business Best Practices
Sep 29, 2004 - It's not just what you win, but how you win it. Comments
The Portal Myth
Sep 15, 2004 - Why it's so hard to build reach online. Comments
A Gold Medal in Convergence
Sep 1, 2004 - This year's Olympics advertisers excelled in cross-media training. Comments
The Future of Media, MIT-Style
Aug 18, 2004 - The future of media is awesome, and it can be directly applied to interactive marketing. Comments
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