On-Demand Media

Jan 5, 2005 - Why video-on-demand will be the new must-see TV. Comments

2004: The Year Digital Media Rebounded

Dec 22, 2004 - Some still-relevant issues from 2004 that promise to stay hot in 2005. Comments

Refining Brand Measurement

Dec 8, 2004 - In the next 12-24 months brand marketers will look to diversify their media plans. Now's the time to perfect online brand measurement. A look at the leading online brand measurement companies. Comments

Digital Media: To Compliment or Complement Traditional Media?

Nov 24, 2004 - Should digital media mirror the traditional communications plan or complement it? Comments

Dirty Little Secrets

Nov 10, 2004 - Business may better, but online advertising's got a long way to go. A look at some of the industry's major stumbling blocks. Comments

Forced Ad Viewing

Oct 27, 2004 - Companies that pay consumers to watch online ads are back. Is the concept even defensible? Comments

Understanding Seller Woes

Oct 13, 2004 - Agency sympathy for publishers' problems -- and some suggestions for solutions. Comments

New-Business Best Practices

Sep 29, 2004 - It's not just what you win, but how you win it. Comments

The Portal Myth

Sep 15, 2004 - Why it's so hard to build reach online. Comments

A Gold Medal in Convergence

Sep 1, 2004 - This year's Olympics advertisers excelled in cross-media training. Comments

The Future of Media, MIT-Style

Aug 18, 2004 - The future of media is awesome, and it can be directly applied to interactive marketing. Comments

Broadband in Our Pockets

Aug 4, 2004 - Domestic mobile marketing is finally in sight. Comments

Bringing Search Down to Earth

Jul 21, 2004 - Should search be an integral component of a brand advertiser's media plan, or are there more urgent marketing needs for search technology? Comments

Cannibalization or Addition?

Jul 7, 2004 - The Internet is behind the erosion of market share -- and mindshare -- in all media. Comments

Addressable TV: Myths and Realities

Jun 23, 2004 - The reality of 'ad serving' TV commercials is not as far-fetched as you might think. Comments

The State of Interactive Research

Jun 9, 2004 - Problems and progress in standardizing online research, reach and frequency, ad serving, and myriad other industry issues. Comments

Understanding Seller Woes

May 26, 2004 - Agency sympathy for publishers' problems -- and some suggestions for solutions. Comments

ITV and the Internet: Battle for the Living Room

May 12, 2004 - There's growing overlap between cable and the Internet. But convergence needn't be an all-or-nothing battle between media. Comments

Making the Case for Interactive Spend

Apr 28, 2004 - An open-and-shut case: five arguments to convince clients to spend on interactive in 2005. Comments

Intellectual Calisthenics

Apr 14, 2004 - Interactive advertising would be so much more effective if we could... Comments

Closing the Loop in a Research-Fatigued World

Mar 31, 2004 - 1,500 studies can't be that wrong. Comments

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