Marketing News & Expert Advice
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Pop-ups, May Ye Rest in Peace
Mar 2, 2004 - It's time to bury pop-ups for good. Comments
Bling-Bling Targeting
Sep 16, 2003 - This is no ordinary optimization. Add that little something to your campaigns. Comments
What's in Your Call to Action?
Sep 2, 2003 - Learn how to craft an effective call to action -- now! Comments
Turn Flash Mobs into Flash Customers
Aug 19, 2003 - Drive a group of people to take a specific action. The correlation between flash mobs and marketing. Comments
Building an Online Bridge
Aug 5, 2003 - The human approach to breaking through barriers between traditional and online. Comments
Plan in Reverse for Rich Media Success
Jul 22, 2003 - A post report may be the best way to begin your next rich media campaign. Comments
Chasing the White Rabbit
Jul 8, 2003 - A summer vacation is marred by 'badvertising.' Comments
Watching the Tchotchke Meter
Jun 24, 2003 - Why keep track of IAB numbers or analysts' forecasts, when there's a much better way of gauging the industry's health? Comments
Cross Media Studies: What Are We Really Uncovering?
Jun 10, 2003 - Are you willing to let your competition have 100 percent share of voice against some of your best customers? Comments
Fixed Position Placements
May 27, 2003 - New media, meet old school. Let's fix ad positions! Comments
Online Terms and Conditions
May 13, 2003 - 'T&C' still stands for 'torture and convulsion.' Comments
Time to Take the "TV" Out of "TV Spot"
Feb 17, 2004 - TV ads on the Web: Is the idea spot on, or should TV spots stay offline? Comments
The New Frontier of Contextual Keyword Targeting
Jan 20, 2004 - A media model with potential for marketers and a tremendous payoff for publishers. Comments
The Third Internet Media Channel
Jan 6, 2004 - What's left to innovate? Direct-to-desktop communication is the big new idea. Comments
No More "Visits," Please!
Dec 23, 2003 - Getting your call to action to work for you. Comments
Sizing Up Online Brand Impact
Dec 9, 2003 - Which ad sizes and dimensions deliver the goods for brand-oriented marketers? Comments
The Next Gator Iteration
Nov 25, 2003 - See you later, alligator. Has the behavioral-based adware company changed for the better? Comments
Wanted: Interactive Planners -- Pronto!
Nov 11, 2003 - New business is pouring in. Dust off the old 'help wanted' shingle. Comments
20/20 Targeting
Oct 28, 2003 - Automating creative optimization. Comments
Targeting Good Behavior
Oct 14, 2003 - Behavioral targeting: why, how and where. Comments
Targeting, Australian-Style
Sep 30, 2003 - Can Boomerang bring customers back? Comments
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