Pop-ups, May Ye Rest in Peace

Mar 2, 2004 - It's time to bury pop-ups for good. Comments

Time to Take the "TV" Out of "TV Spot"

Feb 17, 2004 - TV ads on the Web: Is the idea spot on, or should TV spots stay offline? Comments

The New Frontier of Contextual Keyword Targeting

Jan 20, 2004 - A media model with potential for marketers and a tremendous payoff for publishers. Comments

The Third Internet Media Channel

Jan 6, 2004 - What's left to innovate? Direct-to-desktop communication is the big new idea. Comments

No More "Visits," Please!

Dec 23, 2003 - Getting your call to action to work for you. Comments

Sizing Up Online Brand Impact

Dec 9, 2003 - Which ad sizes and dimensions deliver the goods for brand-oriented marketers? Comments

The Next Gator Iteration

Nov 25, 2003 - See you later, alligator. Has the behavioral-based adware company changed for the better? Comments

Wanted: Interactive Planners -- Pronto!

Nov 11, 2003 - New business is pouring in. Dust off the old 'help wanted' shingle. Comments

20/20 Targeting

Oct 28, 2003 - Automating creative optimization. Comments

Targeting Good Behavior

Oct 14, 2003 - Behavioral targeting: why, how and where. Comments

Targeting, Australian-Style

Sep 30, 2003 - Can Boomerang bring customers back? Comments

Bling-Bling Targeting

Sep 16, 2003 - This is no ordinary optimization. Add that little something to your campaigns. Comments

What's in Your Call to Action?

Sep 2, 2003 - Learn how to craft an effective call to action -- now! Comments

Turn Flash Mobs into Flash Customers

Aug 19, 2003 - Drive a group of people to take a specific action. The correlation between flash mobs and marketing. Comments

Building an Online Bridge

Aug 5, 2003 - The human approach to breaking through barriers between traditional and online. Comments

Plan in Reverse for Rich Media Success

Jul 22, 2003 - A post report may be the best way to begin your next rich media campaign. Comments

Chasing the White Rabbit

Jul 8, 2003 - A summer vacation is marred by 'badvertising.' Comments

Watching the Tchotchke Meter

Jun 24, 2003 - Why keep track of IAB numbers or analysts' forecasts, when there's a much better way of gauging the industry's health? Comments

Cross Media Studies: What Are We Really Uncovering?

Jun 10, 2003 - Are you willing to let your competition have 100 percent share of voice against some of your best customers? Comments

Fixed Position Placements

May 27, 2003 - New media, meet old school. Let's fix ad positions! Comments

Online Terms and Conditions

May 13, 2003 - 'T&C' still stands for 'torture and convulsion.' Comments

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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

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If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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