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MasterCard Uses Social Intelligence to Tweak MasterPass Offering

Apr 30, 2013 - MasterCard's e-payments service has arrived - and it's evolved in part thanks to social media. Comments

Havas Teams With DG for TV/Digital Delivery

partnership Apr 30, 2013 - Havas Media and DG will deliver an integrated solution for online and television campaign management. Comments

Google Receives Viewability Accreditation

Google logo Apr 29, 2013 - Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Comments

Search Spending Grows But CPCs Flat, Kenshoo Says

kenshoo-global-search-advertising-trends-infographic-q1-2013 Apr 25, 2013 - Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report. Comments

Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’

geico-mutombo-articles-7 Apr 24, 2013 - How close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways. Comments

Networks and Marketers May Profit From Google Affiliate Network Shutdown

largenewgooglelogofinalflat-a Apr 18, 2013 - Google's exit could be good news for competitive affiliate networks and affiliate program management companies. Comments

Borrell: There's Money in Local Media

borrell-revenue Apr 18, 2013 - Traditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report from Borrell Associates. Comments

Digital Proxies Hype Addictive Qualities of Black Ops Map Pack

replacer-lockup-04-5 Apr 17, 2013 - Activision wanted to make as big a splat with the content refresh for Black Ops II as it could for a complete game launch. The solution: The Replacer, a digital proxie who offers to take over a fan's life, allowing him more time to play the game. Comments

Wanderful Brings Social Shopping to Newspapers

screen-shot-2013-04-15-at-1 Apr 15, 2013 - No more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save. The relaunched product, previously a collection of digital circulars, has been redesigned as an online... Comments

Should Marketers Fear the Cookie Apocalypse?

computer-cookies-web Apr 11, 2013 - Marketers have until June to get over cookies, a digital advertising executive said earlier this week. Comments

Ad:tech - AOL Marketplace Enters Crowded Programmatic, er, Marketplace

technology vortex Apr 10, 2013 - AOL Networks has introduced a new supply-side platform with the cumbersome name of Marketplace by AdTech. AOL chairman and chief executive Tim Armstrong unveiled the platform at the unrelated ad:tech San Francisco yesterday, while startups vied for... Comments

Adobe Primetime Offers Modular TV Tools

adobe-primetime-components Apr 10, 2013 - Adobe announced the general availability of Adobe Primetime, a publishing and monetization platform for programmers and pay-TV service providers. Comments

Can Native Ads Scale?

email-images Apr 9, 2013 - Can the industry move beyond hand-crafted placements to get the scale marketers need? Comments

Gigya and Janrain Partner With Google+ for Social Sign-In

gigyajan Apr 3, 2013 - Google has partnered with Gigya and Janrain to offer web publishers easy integration with social networks' identity systems. Comments

Pinterest Redesign Enables Discovery

pinterest-redesign Mar 22, 2013 - The online look book has a new look: Pinterest redesigned itself to make discovery easier. Comments

Capri Sun Invites Kids on Epic Adventure

caprisun-epicpromo-pouch Mar 20, 2013 - The drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids. Comments

The Search Agency Automates SEM for SMBs

agency-automation Mar 19, 2013 - The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and make more money doing so. Comments

Mobile Searchers Take Action

nielsen-mobile-searches Mar 13, 2013 - Mobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports. Comments

Adobe to Pinterize New Marketing Suite

adobe-dam-asset-grid Mar 7, 2013 - Adobe aims to consumerize the geeky world of digital marketing software by painting its revamped suite of offerings with a highly visual interface that borrows heavily from Pinterest. Comments

RadioShack and Adidas Find Store Locators Ring Up Sales

adidas-before Mar 4, 2013 - These two multi-channel retailers found that mobile store locators get feet in stores and dollars in the cash register. Comments

Grey Poupon's Spot-On Social Media Strategy

grey-poupon-ad-1 Mar 1, 2013 - After a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from 1981. But the company used up-to-the-minute strategy to spread the spot and brand all over via social media. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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