Top 5 Socially Devoted US Brands on Twitter

Top 5 Most Socially Devoted Brands on Twitter [Survey]

May 20, 2013 - Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles. Comments

Hanes Uses Destruction to Send Soft Message

hanessoftenblow May 15, 2013 - Yeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff up. A new video campaign from 360i says that the ComfortBlend line of crew, v-neck, brief and boxer... Comments

BloomReach Gives View of Content Quality

bloomreach-dashboard May 14, 2013 - BloomReach released a new interface on its marketing analytics dashboard that helps companies identify web pages that aren't doing a good job. Comments

LinkedIn at 10: Identity Crisis?

linkedin-pages May 13, 2013 - LinkedIn wants to become a content publishing platform. Will this transformation destroy its value to advertisers and turn it into a Facebook clone? Comments

Roadside Ads to Be Part of Integrated Campaigns

vdot-511 May 10, 2013 - G5 Sponsorships is offering companies the opportunity to drive brand awareness on the nation's highways. Comments

Kayak Launches First Global Ad Campaign

kayak-carnival May 8, 2013 - With a large international presence and the recent launch into Canada, Kayak, the travel meta-search service, is launching its first global TV commercial. Comments

MasterCard Uses Social Intelligence to Tweak MasterPass Offering

masterpass Apr 30, 2013 - MasterCard's e-payments service has arrived - and it's evolved in part thanks to social media. Comments

Havas Teams With DG for TV/Digital Delivery

partnership Apr 30, 2013 - Havas Media and DG will deliver an integrated solution for online and television campaign management. Comments

Google Receives Viewability Accreditation

Google logo Apr 29, 2013 - Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Comments

Search Spending Grows But CPCs Flat, Kenshoo Says

kenshoo-global-search-advertising-trends-infographic-q1-2013 Apr 25, 2013 - Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report. Comments

Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’

geico-mutombo-articles-7 Apr 24, 2013 - How close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways. Comments

Networks and Marketers May Profit From Google Affiliate Network Shutdown

largenewgooglelogofinalflat-a Apr 18, 2013 - Google's exit could be good news for competitive affiliate networks and affiliate program management companies. Comments

Borrell: There's Money in Local Media

borrell-revenue Apr 18, 2013 - Traditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report from Borrell Associates. Comments

Digital Proxies Hype Addictive Qualities of Black Ops Map Pack

replacer-lockup-04-5 Apr 17, 2013 - Activision wanted to make as big a splat with the content refresh for Black Ops II as it could for a complete game launch. The solution: The Replacer, a digital proxie who offers to take over a fan's life, allowing him more time to play the game. Comments

Wanderful Brings Social Shopping to Newspapers

screen-shot-2013-04-15-at-1 Apr 15, 2013 - No more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save. The relaunched product, previously a collection of digital circulars, has been redesigned as an online... Comments

Should Marketers Fear the Cookie Apocalypse?

computer-cookies-web Apr 11, 2013 - Marketers have until June to get over cookies, a digital advertising executive said earlier this week. Comments

Ad:tech - AOL Marketplace Enters Crowded Programmatic, er, Marketplace

technology vortex Apr 10, 2013 - AOL Networks has introduced a new supply-side platform with the cumbersome name of Marketplace by AdTech. AOL chairman and chief executive Tim Armstrong unveiled the platform at the unrelated ad:tech San Francisco yesterday, while startups vied for... Comments

Adobe Primetime Offers Modular TV Tools

adobe-primetime-components Apr 10, 2013 - Adobe announced the general availability of Adobe Primetime, a publishing and monetization platform for programmers and pay-TV service providers. Comments

Can Native Ads Scale?

email-images Apr 9, 2013 - Can the industry move beyond hand-crafted placements to get the scale marketers need? Comments

Gigya and Janrain Partner With Google+ for Social Sign-In

gigyajan Apr 3, 2013 - Google has partnered with Gigya and Janrain to offer web publishers easy integration with social networks' identity systems. Comments

Pinterest Redesign Enables Discovery

pinterest-redesign Mar 22, 2013 - The online look book has a new look: Pinterest redesigned itself to make discovery easier. Comments

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