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Stand-Up Comedy Takes Center Stage in B2B Campaign

Susan Kuchinskas  |  Video

Sep 20, 2012 - ProTexting, provider of a suite of mobile marketing tools, launched the first of four videos starring comedian Walli Collins. Comments

Susan Kuchinskas  |  Mobile

Study Finds Differences in Mobile Time-to-Purchase

Aug 8, 2012 - Mobile study shows that type of device connects to purchase behavior. Comments

Susan Kuchinskas  |  Agency Spotlight

Top Yahoo Search Exec Moves to Foursquare

robwilk-headshot-hi-res Aug 6, 2012 - Foursquare hires Yahoo veteran Rob Wilk as vice president of sales. Comments

Susan Kuchinskas  |  Social Media

Fun LA Eatery Links Instagram, Foursquare, and Facebook

barneys-beanery Aug 6, 2012 - Barney's Beanery increased customer engagement with a two-month campaign. Comments

Susan Kuchinskas  |  Social Media

Valassis Facebook App Makes Coupons More Social

screen-shot-20120731-at-2 Jul 31, 2012 - RedPlum Social Savings lets users print, download, and share coupon offers without leaving Facebook. Comments

Susan Kuchinskas  |  Mobile

Coke Wants to Find Right Place, Right Time for a Pretzel

iphoneredeemnow2 Jul 27, 2012 - Can location-based mobile coupons get consumers hungry for a Coke and a pretzel? Comments

Susan Kuchinskas  |  Social Media

Intel Goes Inside Social Video With Topher Grace

intel-socialfilm Jul 27, 2012 - Video series will let Facebook fans shape the plot and star in a "social film." Comments

Susan Kuchinskas  |  Social Media

Arby's Goes Way Back for Facebook Promotion

arbys-coupon Jul 20, 2012 - Facebook Timeline serves as key platform for coupon campaign. Comments

Susan Kuchinskas  |  Video

Uni-ball to Young Men: Our Pen is Mightier

uniball-upgrade Jul 20, 2012 - Uni-ball targets aspiring men with Facebook video app and multi-channel effort. Comments

Susan Kuchinskas  |  Social Media

Twitter Enhances Promo Tweet Geo-targeting

britishairways-twitter Jul 19, 2012 - Advertisers can geo-target without first sending a tweet to all followers. Comments

Susan Kuchinskas  |  Local

Foursquare Local Updates Competes with Google, Twitter

checkin-image Jul 18, 2012 - Automatic updating service lets businesses target repeat customers. Comments

Susan Kuchinskas  |  Social Media

VW of America Highlights Owner Stories on Facebook

vw-keys-facebook Sep 17, 2012 - Today, Volkswagen of America launched a new brand campaign and site that's fueled by Facebook. Comments

Susan Kuchinskas  |  Social Integration

BuzzFeed Acquires Facebook Ad Targeting with Kingfish

buzzfeedangrybaby Sep 14, 2012 - New VP of Video Ze Frank will produce videos to create more video ad inventory for BuzzFeed sponsors. Comments

Susan Kuchinskas  |  SEO

How Adobe Uses Search Data to Drive Cross-Channel Sales

davidlloyd-adobe Sep 13, 2012 - Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media and web design. Comments

Susan Kuchinskas  |  Mobile

Movies, TV, and DVDs Drive Mobile Ad Spending, Millennial Media Finds

entertainmentaudiencemix Aug 30, 2012 - Study finds 82 percent total increase in the amount of entertainment content accessed via mobile devices. Comments

Susan Kuchinskas  |  Agency Spotlight

Jonathan Adams to Lead iCrossing NA Media Practice

Aug 29, 2012 - As iCrossing becomes a full-service digital agency, it's beefing up its media team. Comments

Susan Kuchinskas  |  Agency Spotlight

Drew Berkowitz to Lead Drive for Custom Branded Campaigns at CraveOnline

berkowitz Aug 28, 2012 - The new SVP of sales has been mandated to create innovative campaign programs for men 18 to 34. Comments

Susan Kuchinskas  |  Strategies

Avinash Kaushik: Only Great Metrics

kaushik-one Aug 15, 2012 - Blunt digital marketer warns against chasing silly metrics such as wanting social media likes for likes sake. Comments

Susan Kuchinskas  |  Healthcare & Pharma

PharmCos Sign Up for New TLDs

pharmacy-pills Aug 13, 2012 - Global brands have been the likeliest to want their names to the right of the dot. Comments

Susan Kuchinskas  |  Social Media

Federated Media Blends Ads Into Content With Suite

federated-levis Aug 10, 2012 - Levis, Absolut and Pepsi are currently using a product that automatically finds relevant content and includes a marketer's written or video content. Comments

Susan Kuchinskas  |  Agency Spotlight

VivaKi Pairs with comScore to Push Viewability Metric

measuringtape Aug 8, 2012 - VivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expects it to "force the hand of many publishers." Comments

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