Marketing News & Expert Advice
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Google AdWords Video Launches, Facebook Misses Q1
Apr 27, 2012 - Keeping track of changes in search and social. Comments
7 Best Practices for Using Google's Bid-Per-Call in AdWords
Oct 28, 2011 - Are mobile search-initiated calls important to your business? Consider this new offering. Comments
Google+ and +1
Oct 14, 2011 - Google is trying to out-Facebook Facebook, using the power of the SERP and Display Network advertising. Comments
Google Zeitgeist, Like TED, Focuses on Big Picture
Sep 30, 2011 - Five trends touched on at the Zeitgeist conference that will have a significant impact on SEM. Comments
Yahoo - Bartz - Ramsey, + AOL + Microsoft on Display
Sep 16, 2011 - What does an upcoming strategic partnership between three mega providers of display mean for you as a PPC search advertiser? Comments
Search Wars: Microsoft and Yahoo Transition Europe Organic SERPS
Aug 5, 2011 - Q&A with the Bing-Yahoo team about conversions, social integration, and more. Comments
Facebook Advertising vs. Advertising Facebook
Jul 22, 2011 - What is the real value of a "like" and how much energy should you devote to getting "liked"? Comments
The FTC, Regulation, and Google
Jul 8, 2011 - How advertisers might benefit from improved transparency and bidding policy clarity. Comments
'Pure Plays' vs. Omni Channel in AdWords/adCenter
Jun 24, 2011 - It's time for the majority of multi-channel retailers to understand how consumers shop, and take stock of their true missed opportunities. Comments
PPC Search Bid Management: Humans vs. Machines
Jun 10, 2011 - Machines can have their place in almost any size campaign, but an algorithm is only as good as the human driving the machine. Comments
6 Ways to Tune Campaigns Running in Google's AdSense/Display Network
May 27, 2011 - If you are tapping the additional inventory opportunities within the Display Network, you may want to consider giving your account a tune-up. Comments
Goodbye Keywords? Google Gets Semantic
Mar 30, 2012 - If Google and Bing get good at semantic search, we may actually see a shift back to natural language search queries. Comments
Does LinkedIn Have an Invalid Click Problem?
Mar 16, 2012 - Just like with PPC search, you have to be aware of the issues of click quality on your social platforms. Comments
9 Reasons to Outsource PPC Search Marketing
Mar 2, 2012 - Is search marketing a core competency at your company? It may not be. Comments
Google's Screenwise Research Business
Feb 17, 2012 - Google's launch of Screenwise may signal a move to go into the research business. Should comScore and Nielsen be worried? Comments
Solving the Mystery of Google's Q4 CPC Drop
Feb 3, 2012 - An in-depth look at what happened with Google's drop in average CPC in the last quarter of 2011. Comments
Google+, Yang Out @ Yahoo, and PIPA/SOPA
Jan 20, 2012 - If you thought things were stabilizing in the world of search and online marketing, think again. Comments
Can Scott Thompson Reclaim Yahoo's Glory?
Jan 6, 2012 - Yahoo's fate as a search engine is important to marketers for these two reasons. Comments
How to Run Profitable Tablet-Focused PPC Search Campaigns
Dec 23, 2011 - The ubiquity of connectivity increases our opportunities as marketers to reach our target audience. Are you taking advantage of this? Comments
Manage Your PPC Search the Steve Jobs Way
Dec 9, 2011 - Six things you can "tweak" in a paid search campaign. Comments
5 Reasons PPC Search Beats PPC Social
Nov 11, 2011 - Is social media fatigue setting in? Comments
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