Marketing News & Expert Advice
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6 Reasons Search Clicks Rock!
Oct 26, 2012 - It may not be as sexy as the new stuff to everyone, but we know and understand the elegance and power SEM holds. Comments
Google AdWords Video Launches, Facebook Misses Q1
Apr 27, 2012 - Keeping track of changes in search and social. Comments
Goodbye Keywords? Google Gets Semantic
Mar 30, 2012 - If Google and Bing get good at semantic search, we may actually see a shift back to natural language search queries. Comments
Does LinkedIn Have an Invalid Click Problem?
Mar 16, 2012 - Just like with PPC search, you have to be aware of the issues of click quality on your social platforms. Comments
9 Reasons to Outsource PPC Search Marketing
Mar 2, 2012 - Is search marketing a core competency at your company? It may not be. Comments
Google's Screenwise Research Business
Feb 17, 2012 - Google's launch of Screenwise may signal a move to go into the research business. Should comScore and Nielsen be worried? Comments
Solving the Mystery of Google's Q4 CPC Drop
Feb 3, 2012 - An in-depth look at what happened with Google's drop in average CPC in the last quarter of 2011. Comments
Google+, Yang Out @ Yahoo, and PIPA/SOPA
Jan 20, 2012 - If you thought things were stabilizing in the world of search and online marketing, think again. Comments
Can Scott Thompson Reclaim Yahoo's Glory?
Jan 6, 2012 - Yahoo's fate as a search engine is important to marketers for these two reasons. Comments
How to Run Profitable Tablet-Focused PPC Search Campaigns
Dec 23, 2011 - The ubiquity of connectivity increases our opportunities as marketers to reach our target audience. Are you taking advantage of this? Comments
Manage Your PPC Search the Steve Jobs Way
Dec 9, 2011 - Six things you can "tweak" in a paid search campaign. Comments
5 Reasons to Google+ and Socialize for PPC
Oct 12, 2012 -
Don't let the power of Google+, combined with the Social Extensions, fall into the hands of your competition without taking advantage yourself.
Comments
5 SEM Assets You Aren't (but Should Be) Using
Sep 28, 2012 -
Are you fully leveraging all your SEM, social media, and online targeting assets?
Comments
5 Reasons to Double Your Search Budget
Sep 14, 2012 - When you dig into the SEMPO State of Search 2012 study and overlay it with some of the changes going on in the ecosystem today, you may find that you can build a strong case to double your overall search and social budget, including PPC search, PPC... Comments
6 SES San Francisco Key Takeaways
Aug 17, 2012 - Big data and business optimization versus campaign optimization and quality content. Comments
Can Marissa Find the Signal @ Yahoo?
Jul 20, 2012 - Yahoo should be investing in the kinds of products and ad opportunities that rely on the strongest data signal that advertisers want. Comments
PPC Bid Management for Branding
Jul 6, 2012 - Are you not taking the brand impact of search into account? Comments
4 Ways to Prepare for Google's Paid Inclusion Hybrid
Jun 22, 2012 - And why a transition to paid inclusion was a good idea for Google and is also potentially good for shoppers. Comments
5 Reasons to Invest in Content for PPC and SEO
Jun 8, 2012 - Great content doesn't only empower SEO and social media, it can also empower your paid search campaign. Comments
5 Reasons SEM Pros Should Run Facebook Advertising
May 25, 2012 - The elements of Facebook advertising that make you, as a seasoned SEM professional, a great fit to manage Facebook PPC advertising. Comments
Attribution and View-Through Search Conversions
May 11, 2012 - Factoring offline search stimuli into an attribution model. Comments
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