Google Shopping Campaigns

Google Shopping Replaces Old-School PLA Management

Jun 6, 2014 - Don't drag your feet on upgrading to Google Shopping Campaigns. Once you've upgraded to the new system, you'll wonder why you didn't do it sooner. Comments

Estimating the Importance of Google's Conversion Estimator

conversion-funnel-strategies May 23, 2014 - Google's Conversion Estimator for AdWords gives marketers a better way to understand the way conversions happen in the multi-device, multi-screen marketing environment. Comments

Agencies Need to Liberate Search From Its "Tactical" Silo

search-marketing-1 May 9, 2014 - Search marketing is undeniably complicated. The good news is that there are some agencies that have not only mastered the details but are prepared to fully embrace search's strategic importance in driving all marketing success today. Comments

5 Signs You Should Give Up on PPC Search

PPC Apr 25, 2014 - While pay-per-click (PPC) search can be effective for some, here are five factors you should consider when deciding to invest your time and budget elsewhere. Comments

A Tale of Two Cookies

cookies-web Apr 11, 2014 - Although many marketers rely heavily on cookies, they aren't always the best way to measure and manage campaigns. But what will replace the cookie in the marketing ecosystem? Comments

Display Media Bots? (5 Ways to Double Down on Search)

robots Mar 28, 2014 - Here are five great ways to deploy budgets to PPC search that are currently allocated to display advertising and may be victim to the bot impression and click traffic. Comments

Yahoo Gemini (Plus 6 Reasons Your Mobile Strategy Matters)

yahoogemini Mar 14, 2014 - As Yahoo prepares to launch its Gemini platform, marketers must take the time to revisit their mobile advertising and marketing strategy. Here are six initiatives and strategies to take your business to the next level. Comments

6 Reasons Why Search Clicks Are Undervalued

search-marketing-1 Feb 28, 2014 - Although many think that paid and organic search clicks have been overvalued, the truth is that much of the value of search marketing - and search clicks - isn't acknowledged at all by most marketers. Comments

5 Reasons the Unified Dashboard Will Fail

content-marketing-dashboard Feb 14, 2014 - Many in the marketing ecosystem have pondered the value and inevitability of the unified marketing dashboard, but here are five obstacles that could be the most challenging to its adoption and success. Comments

Budget Allocation Within and Across PPC, SEO, and Content

budget-money-jar Jan 31, 2014 - Put in place a process to understand how hard each form of marketing is working for you, how much it costs to ramp up that form of marketing, and how each form can change the behavior of your clients. Comments

White, Grey & Black Hat PPC/SEO Reviews Manipulation

your-rating Jan 17, 2014 - There are White Hat and Black Hat ways of getting reviews and of skewing these reviews in your favor; decide which kind of method you'll use. Comments

PPC for B2B on LinkedIn, Twitter, and Facebook

ppc-icon Jan 3, 2014 - As we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver. Comments

Five Advanced Geo-Advertising Tips for Paid Search Marketers

globe2 Dec 20, 2013 - Take a look at five areas you may not be thinking of when it comes to using geo-targeting and geographic variables within your paid search campaigns. Comments

Five Ways To Get Creative in Paid Search Campaigns

shutterstock-157130189 Dec 6, 2013 - Relevance and creativity must extend through the entire consumer lifecycle, from the impression to the sale. It begins with targeting but includes ad message and even landing page creativity. Comments

Top 10 PLA Tips for the Holidays (and Beyond)

shutterstock-160880582 Nov 22, 2013 - PLAs have to potential to make or break your holiday season; with Black Friday and Cyber Monday around the corner, PLA problems and opportunities should be addressed immediately. Columnist Kevin Lee offers 10 tips to help your PLAs perform better over... Comments

#SESCHI: In the Trenches with Big Data and Converged Media

shutterstock-144212905 Nov 8, 2013 - According to buzz at SES Chicago, marketers are moving toward a more holistic way of thinking about media, marketing and devices. Comments

Five Strategy Changes To Help You Cope with Google’s Ad Rank Change

kevinleegoogle1 Oct 25, 2013 - What should marketers be looking at in the wake of Google's AdWords Ad Rank algorithm update? Columnist Kevin Lee shares 5 tips for advertisers looking to optimize and stay current. Comments

Google Organic & Paid Search Changes Call for Rethinking Search Marketing Strategy

ppc-keywords-magnifying-glass Oct 10, 2013 - Recent changes in organic and paid search marketing call for adjustments in your strategy. See what's changed and what you can do to stay ahead of the game. Comments

5 PPC Reputation Management Tips (Including Twitter)

ppc Sep 13, 2013 - For short-term crisis situations, PPC search can be a great tool for both pushing down negative elements in a SERP and facilitating distribution of a positive or balanced marketing message. Comments

10 Conversion Events You Should Be Tracking

conversion-funnel-strategies Aug 30, 2013 - These behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campaigns. Comments

Search Observations From the South of France

france-vacation Aug 16, 2013 - New adopters of paid search will be able to use highly template-driven, SEO-friendly content management systems and set up social media presences, integrated with websites, at lower costs. Comments

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