Can Marissa Find the Signal @ Yahoo?

Jul 20, 2012 - Yahoo should be investing in the kinds of products and ad opportunities that rely on the strongest data signal that advertisers want. Comments

PPC Bid Management for Branding

Jul 6, 2012 - Are you not taking the brand impact of search into account? Comments

4 Ways to Prepare for Google's Paid Inclusion Hybrid

Jun 22, 2012 - And why a transition to paid inclusion was a good idea for Google and is also potentially good for shoppers. Comments

5 Reasons to Invest in Content for PPC and SEO

Jun 8, 2012 - Great content doesn't only empower SEO and social media, it can also empower your paid search campaign. Comments

5 Reasons SEM Pros Should Run Facebook Advertising

May 25, 2012 - The elements of Facebook advertising that make you, as a seasoned SEM professional, a great fit to manage Facebook PPC advertising. Comments

Attribution and View-Through Search Conversions

May 11, 2012 - Factoring offline search stimuli into an attribution model. Comments

Google AdWords Video Launches, Facebook Misses Q1

Apr 27, 2012 - Keeping track of changes in search and social. Comments

Goodbye Keywords? Google Gets Semantic

Mar 30, 2012 - If Google and Bing get good at semantic search, we may actually see a shift back to natural language search queries. Comments

Does LinkedIn Have an Invalid Click Problem?

Mar 16, 2012 - Just like with PPC search, you have to be aware of the issues of click quality on your social platforms. Comments

9 Reasons to Outsource PPC Search Marketing

Mar 2, 2012 - Is search marketing a core competency at your company? It may not be. Comments

Google's Screenwise Research Business

Feb 17, 2012 - Google's launch of Screenwise may signal a move to go into the research business. Should comScore and Nielsen be worried? Comments

Solving the Mystery of Google's Q4 CPC Drop

Feb 3, 2012 - An in-depth look at what happened with Google's drop in average CPC in the last quarter of 2011. Comments

Google+, Yang Out @ Yahoo, and PIPA/SOPA

Jan 20, 2012 - If you thought things were stabilizing in the world of search and online marketing, think again. Comments

Can Scott Thompson Reclaim Yahoo's Glory?

Jan 6, 2012 - Yahoo's fate as a search engine is important to marketers for these two reasons. Comments

How to Run Profitable Tablet-Focused PPC Search Campaigns

Dec 23, 2011 - The ubiquity of connectivity increases our opportunities as marketers to reach our target audience. Are you taking advantage of this? Comments

Manage Your PPC Search the Steve Jobs Way

Dec 9, 2011 - Six things you can "tweak" in a paid search campaign. Comments

5 Reasons PPC Search Beats PPC Social

Nov 11, 2011 - Is social media fatigue setting in? Comments

7 Best Practices for Using Google's Bid-Per-Call in AdWords

Oct 28, 2011 - Are mobile search-initiated calls important to your business? Consider this new offering. Comments

Google+ and +1

Oct 14, 2011 - Google is trying to out-Facebook Facebook, using the power of the SERP and Display Network advertising. Comments

Google Zeitgeist, Like TED, Focuses on Big Picture

Sep 30, 2011 - Five trends touched on at the Zeitgeist conference that will have a significant impact on SEM. Comments

Yahoo - Bartz - Ramsey, + AOL + Microsoft on Display

Sep 16, 2011 - What does an upcoming strategic partnership between three mega providers of display mean for you as a PPC search advertiser? Comments

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