Solving the Mystery of Google's Q4 CPC Drop

Feb 3, 2012 - An in-depth look at what happened with Google's drop in average CPC in the last quarter of 2011. Comments

Google+, Yang Out @ Yahoo, and PIPA/SOPA

Jan 20, 2012 - If you thought things were stabilizing in the world of search and online marketing, think again. Comments

Can Scott Thompson Reclaim Yahoo's Glory?

Jan 6, 2012 - Yahoo's fate as a search engine is important to marketers for these two reasons. Comments

How to Run Profitable Tablet-Focused PPC Search Campaigns

Dec 23, 2011 - The ubiquity of connectivity increases our opportunities as marketers to reach our target audience. Are you taking advantage of this? Comments

Manage Your PPC Search the Steve Jobs Way

Dec 9, 2011 - Six things you can "tweak" in a paid search campaign. Comments

5 Reasons PPC Search Beats PPC Social

Nov 11, 2011 - Is social media fatigue setting in? Comments

7 Best Practices for Using Google's Bid-Per-Call in AdWords

Oct 28, 2011 - Are mobile search-initiated calls important to your business? Consider this new offering. Comments

Google+ and +1

Oct 14, 2011 - Google is trying to out-Facebook Facebook, using the power of the SERP and Display Network advertising. Comments

Google Zeitgeist, Like TED, Focuses on Big Picture

Sep 30, 2011 - Five trends touched on at the Zeitgeist conference that will have a significant impact on SEM. Comments

Yahoo - Bartz - Ramsey, + AOL + Microsoft on Display

Sep 16, 2011 - What does an upcoming strategic partnership between three mega providers of display mean for you as a PPC search advertiser? Comments

Search Wars: Microsoft and Yahoo Transition Europe Organic SERPS

Aug 5, 2011 - Q&A with the Bing-Yahoo team about conversions, social integration, and more. Comments

Facebook Advertising vs. Advertising Facebook

Jul 22, 2011 - What is the real value of a "like" and how much energy should you devote to getting "liked"? Comments

The FTC, Regulation, and Google

Jul 8, 2011 - How advertisers might benefit from improved transparency and bidding policy clarity. Comments

'Pure Plays' vs. Omni Channel in AdWords/adCenter

Jun 24, 2011 - It's time for the majority of multi-channel retailers to understand how consumers shop, and take stock of their true missed opportunities. Comments

PPC Search Bid Management: Humans vs. Machines

Jun 10, 2011 - Machines can have their place in almost any size campaign, but an algorithm is only as good as the human driving the machine. Comments

6 Ways to Tune Campaigns Running in Google's AdSense/Display Network

May 27, 2011 - If you are tapping the additional inventory opportunities within the Display Network, you may want to consider giving your account a tune-up. Comments

Death of the Google Tag

Apr 29, 2011 - What prompted Google to "retire" Google Tag and how will this affect your advertising campaign? Comments

SEMPO Shows Facebook and Mobile as Key Growth Areas for PPC

Apr 15, 2011 - A look at the 2011 SEMPO State of Search Marketing Report. Comments

Using Search Marketing to Stay Out of Bankruptcy

Apr 1, 2011 - Three fatal retailer errors in search marketing and how to avoid them. Comments

Beyond Attribution: Harvesting Demand With PPC Search

Mar 4, 2011 - Your attribution model may be missing key information. Consider these scenarios. Comments

Paid Links Revisited: JCPenney - A Disaster or Success?

Feb 18, 2011 - Should you decide to buy links, do so with an understanding of the risks. Comments

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