Marketing News & Expert Advice
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Preparing For 'MicroHoo'
Jun 25, 2010 - Search marketers should start preparing now for the Yahoo/Microsoft merger. Ensure that your transition plan has these important elements. Comments
Google's Budget Guzzling Engine
Feb 5, 2010 - Online advertisers are the gas that feeds Google's revenue engine, and in 2009 Google proved just how much of a gas guzzler it is. Comments
When Will CMO Heads Roll?
Jan 22, 2010 - Marketers can't ignore SEM and online media any longer and therefore budgets are shifting. Here are six patterns that emerge prior to large budget shifts. Comments
Mobile Search: Google's Loss Leader or Savvy Investment?
Jan 8, 2010 - A look at Google's AdMob acquisition and what it means for brand marketers experimenting with mobile advertising. Comments
Google Picks Fights in OS, Apps, and Phones: What's Next?
Dec 18, 2009 - Google's Chrome operating system is seen by many as a high risk move, but one with a potential for significant opportunity. Comments
Top 10 Campaign Optimization Checklist
Dec 11, 2009 - Here is a checklist of best practices that all search marketers should go through to make sure they aren't wasting money or missing an opportunity. Comments
Using Paid Search for Organic Optimization
Dec 4, 2009 - Paid search can play an important role in testing and improving organic search results. Here's how. Comments
The Google Wave (of Ad Releases)
Nov 20, 2009 - A look at the important Google 'wave' you should be keeping an eye on this year. Comments
Data Challenges for Small PPC Campaigns
Nov 13, 2009 - Some tips for finding statistically valid sample data at every level of your campaign. Comments
How to Get More Sales per SEM Dollar
Nov 6, 2009 - The choice is yours: get a firm handle on search marketing now, or wait till later. Which do you think will be more cost-effective? Comments
How to Replace Yahoo Paid Inclusion/Paid Placement
Oct 30, 2009 - Six approaches to moving past paid inclusion and improving your site. Comments
Keywords and Quality Score: Tales From the Trenches
Jun 11, 2010 - It's time to take off your SEO hat when thinking about landing pages for PPC search. Comments
SEM Is Dead - Long Live ’Find’ and ’Influence’ Marketing
May 28, 2010 - With real-time, video, social network, and shopping searches now part of the mix, marketers must expand their strategies to encompass the broader ecosystem. Comments
Retargeting: A Scam or ROI Harvester?
May 14, 2010 - Marketers can end up overpaying for retargeted inventory, all the while thinking they're getting a great deal. Here's how to avoid that trap. Comments
Google's SEM Agency Epiphany
Apr 30, 2010 - Google's new certification program and changes in API fees are good for advertisers, but Google's partner directory is in need of additional work. Comments
Attribution or Media Mix Models for Search Marketing?
Apr 16, 2010 - Should we forget attribution modeling and embrace econometric media mix models? Here's a look at which you should start focusing on. Comments
Search Engine Marketing vs. Search Marketing
Apr 2, 2010 - Shouldn't we broaden the definition of search marketing to include all forms of marketing, media, and advertising that capture consumers who have expressed search intent? Comments
Top 10 PPC Campaign Mistakes
Mar 29, 2010 - Failure to get the basics of a campaign right will reduce your Quality Score and prevent you from engaging in the level of tuning required to rev up your campaign. Comments
Alice in the Land of Missed PPC Advertising Opportunity
Mar 19, 2010 - The Internet is not a fantasy world where the rules of marketing don't apply. Online marketing and paid search play a far greater role in sales than you think. Comments
Ballmer on Search: The Vision vs. Reality
Mar 5, 2010 - Microsoft CEO Steve Ballmer's view on the future of Bing and getting into the search game. Comments
SEM Rock Stars: Transforming the Industry
Feb 19, 2010 - A look at the veterans of search engine marketing who served on the SEMPO board of directors and the current slate of nominees. Comments
MOST READ
- Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015
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- The Hidden Factors That Drive Social Media Behavior and Success
- Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign
- New Shopping Tool Poaches Deals for Online Checkout
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