'Pure Plays' vs. Omni Channel in AdWords/adCenter

Jun 24, 2011 - It's time for the majority of multi-channel retailers to understand how consumers shop, and take stock of their true missed opportunities. Comments

PPC Search Bid Management: Humans vs. Machines

Jun 10, 2011 - Machines can have their place in almost any size campaign, but an algorithm is only as good as the human driving the machine. Comments

6 Ways to Tune Campaigns Running in Google's AdSense/Display Network

May 27, 2011 - If you are tapping the additional inventory opportunities within the Display Network, you may want to consider giving your account a tune-up. Comments

Death of the Google Tag

Apr 29, 2011 - What prompted Google to "retire" Google Tag and how will this affect your advertising campaign? Comments

SEMPO Shows Facebook and Mobile as Key Growth Areas for PPC

Apr 15, 2011 - A look at the 2011 SEMPO State of Search Marketing Report. Comments

Using Search Marketing to Stay Out of Bankruptcy

Apr 1, 2011 - Three fatal retailer errors in search marketing and how to avoid them. Comments

Beyond Attribution: Harvesting Demand With PPC Search

Mar 4, 2011 - Your attribution model may be missing key information. Consider these scenarios. Comments

Paid Links Revisited: JCPenney - A Disaster or Success?

Feb 18, 2011 - Should you decide to buy links, do so with an understanding of the risks. Comments

Google's Session-Based Broad Match Clicks: Boon or Bane?

Feb 4, 2011 - Are broad clicks an opportunity to broaden the reach of your search campaign, or would you rather there be an option to opt out of them? Comments

Google's Keyword Tool Goes Mobile

Jan 21, 2011 - Make sure your site is mobile-friendly and consider modifying both your expectations of success and your specific success metrics for your mobile campaign. Comments

If Tracking Is Outlawed, Only Outlaws Will Have Tracking

Jan 7, 2011 - The profound impact the FTC's privacy and do-not-track initiatives could have on your PPC campaigns. Comments

Google AdWords Rules

Dec 10, 2010 - And 10 other reasons to revisit your search campaign. Comments

Prediction: PPC Search Version 3.0, Real-Time Bidding

Nov 12, 2010 - Real-time bidding of PPC search ads is great for all three participants of the online ecosystem: the searcher, the engine, and the advertiser. And this could be where we are in three years. Comments

Five Google AdWords Quality Score Tips

Oct 29, 2010 - Strive for the very best Quality Score with ad group structure, ad creative, CTR-enhancing tweaks, geo-personalization, and separate content network campaigns. Comments

Google Tags, Paid Search Meets SEO

Oct 15, 2010 - Google Tags can be an important part of an overall paid search campaign. Don't let your competition beat you to the punch. Comments

Debunking Long-Tail PPC Search (The Google Instant Connection)

Oct 1, 2010 - When exploring the long tail in either keywords or other targeting options, take a scientific and rational approach and use your head. Comments

The Paid Search 'Core Competency' Myth

Sep 17, 2010 - Want to fully in-source paid search? First, consider these factors. Comments

Yahoo-Bing Integration: The Transition Checklist

Sep 8, 2010 - Have you opened a new adCenter account yet? Here's why you need to get started ASAP. Comments

Becoming a PPC Search Superhero

Aug 20, 2010 - The best ways to present campaign results to upper management, get additional budget allocated to your campaigns, and get promoted by being seen as indispensible. Comments

PPC Lead Gen: Focusing on Quality

Aug 6, 2010 - All leads have different value profiles and predicted profitability. Here are eight variables you can control. Comments

Search Clicks, Once Removed

Jul 23, 2010 - Paid search is expensive traffic, so sometimes you have to look to Web properties a click or two away from the original SERP. Comments

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