Google's Session-Based Broad Match Clicks: Boon or Bane?

Feb 4, 2011 - Are broad clicks an opportunity to broaden the reach of your search campaign, or would you rather there be an option to opt out of them? Comments

Google's Keyword Tool Goes Mobile

Jan 21, 2011 - Make sure your site is mobile-friendly and consider modifying both your expectations of success and your specific success metrics for your mobile campaign. Comments

If Tracking Is Outlawed, Only Outlaws Will Have Tracking

Jan 7, 2011 - The profound impact the FTC's privacy and do-not-track initiatives could have on your PPC campaigns. Comments

Google AdWords Rules

Dec 10, 2010 - And 10 other reasons to revisit your search campaign. Comments

Prediction: PPC Search Version 3.0, Real-Time Bidding

Nov 12, 2010 - Real-time bidding of PPC search ads is great for all three participants of the online ecosystem: the searcher, the engine, and the advertiser. And this could be where we are in three years. Comments

Five Google AdWords Quality Score Tips

Oct 29, 2010 - Strive for the very best Quality Score with ad group structure, ad creative, CTR-enhancing tweaks, geo-personalization, and separate content network campaigns. Comments

Google Tags, Paid Search Meets SEO

Oct 15, 2010 - Google Tags can be an important part of an overall paid search campaign. Don't let your competition beat you to the punch. Comments

Debunking Long-Tail PPC Search (The Google Instant Connection)

Oct 1, 2010 - When exploring the long tail in either keywords or other targeting options, take a scientific and rational approach and use your head. Comments

The Paid Search 'Core Competency' Myth

Sep 17, 2010 - Want to fully in-source paid search? First, consider these factors. Comments

Yahoo-Bing Integration: The Transition Checklist

Sep 8, 2010 - Have you opened a new adCenter account yet? Here's why you need to get started ASAP. Comments

Becoming a PPC Search Superhero

Aug 20, 2010 - The best ways to present campaign results to upper management, get additional budget allocated to your campaigns, and get promoted by being seen as indispensible. Comments

PPC Lead Gen: Focusing on Quality

Aug 6, 2010 - All leads have different value profiles and predicted profitability. Here are eight variables you can control. Comments

Search Clicks, Once Removed

Jul 23, 2010 - Paid search is expensive traffic, so sometimes you have to look to Web properties a click or two away from the original SERP. Comments

Preparing For 'MicroHoo'

Jun 25, 2010 - Search marketers should start preparing now for the Yahoo/Microsoft merger. Ensure that your transition plan has these important elements. Comments

Keywords and Quality Score: Tales From the Trenches

Jun 11, 2010 - It's time to take off your SEO hat when thinking about landing pages for PPC search. Comments

SEM Is Dead - Long Live ’Find’ and ’Influence’ Marketing

May 28, 2010 - With real-time, video, social network, and shopping searches now part of the mix, marketers must expand their strategies to encompass the broader ecosystem. Comments

Retargeting: A Scam or ROI Harvester?

May 14, 2010 - Marketers can end up overpaying for retargeted inventory, all the while thinking they're getting a great deal. Here's how to avoid that trap. Comments

Google's SEM Agency Epiphany

Apr 30, 2010 - Google's new certification program and changes in API fees are good for advertisers, but Google's partner directory is in need of additional work. Comments

Attribution or Media Mix Models for Search Marketing?

Apr 16, 2010 - Should we forget attribution modeling and embrace econometric media mix models? Here's a look at which you should start focusing on. Comments

Search Engine Marketing vs. Search Marketing

Apr 2, 2010 - Shouldn't we broaden the definition of search marketing to include all forms of marketing, media, and advertising that capture consumers who have expressed search intent? Comments

Top 10 PPC Campaign Mistakes

Mar 29, 2010 - Failure to get the basics of a campaign right will reduce your Quality Score and prevent you from engaging in the level of tuning required to rev up your campaign. Comments

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