Google Tags, Paid Search Meets SEO

Oct 15, 2010 - Google Tags can be an important part of an overall paid search campaign. Don't let your competition beat you to the punch. Comments

Debunking Long-Tail PPC Search (The Google Instant Connection)

Oct 1, 2010 - When exploring the long tail in either keywords or other targeting options, take a scientific and rational approach and use your head. Comments

The Paid Search 'Core Competency' Myth

Sep 17, 2010 - Want to fully in-source paid search? First, consider these factors. Comments

Yahoo-Bing Integration: The Transition Checklist

Sep 8, 2010 - Have you opened a new adCenter account yet? Here's why you need to get started ASAP. Comments

Becoming a PPC Search Superhero

Aug 20, 2010 - The best ways to present campaign results to upper management, get additional budget allocated to your campaigns, and get promoted by being seen as indispensible. Comments

PPC Lead Gen: Focusing on Quality

Aug 6, 2010 - All leads have different value profiles and predicted profitability. Here are eight variables you can control. Comments

Search Clicks, Once Removed

Jul 23, 2010 - Paid search is expensive traffic, so sometimes you have to look to Web properties a click or two away from the original SERP. Comments

Preparing For 'MicroHoo'

Jun 25, 2010 - Search marketers should start preparing now for the Yahoo/Microsoft merger. Ensure that your transition plan has these important elements. Comments

Keywords and Quality Score: Tales From the Trenches

Jun 11, 2010 - It's time to take off your SEO hat when thinking about landing pages for PPC search. Comments

SEM Is Dead - Long Live ’Find’ and ’Influence’ Marketing

May 28, 2010 - With real-time, video, social network, and shopping searches now part of the mix, marketers must expand their strategies to encompass the broader ecosystem. Comments

Retargeting: A Scam or ROI Harvester?

May 14, 2010 - Marketers can end up overpaying for retargeted inventory, all the while thinking they're getting a great deal. Here's how to avoid that trap. Comments

Google's SEM Agency Epiphany

Apr 30, 2010 - Google's new certification program and changes in API fees are good for advertisers, but Google's partner directory is in need of additional work. Comments

Attribution or Media Mix Models for Search Marketing?

Apr 16, 2010 - Should we forget attribution modeling and embrace econometric media mix models? Here's a look at which you should start focusing on. Comments

Search Engine Marketing vs. Search Marketing

Apr 2, 2010 - Shouldn't we broaden the definition of search marketing to include all forms of marketing, media, and advertising that capture consumers who have expressed search intent? Comments

Top 10 PPC Campaign Mistakes

Mar 29, 2010 - Failure to get the basics of a campaign right will reduce your Quality Score and prevent you from engaging in the level of tuning required to rev up your campaign. Comments

Alice in the Land of Missed PPC Advertising Opportunity

Mar 19, 2010 - The Internet is not a fantasy world where the rules of marketing don't apply. Online marketing and paid search play a far greater role in sales than you think. Comments

Ballmer on Search: The Vision vs. Reality

Mar 5, 2010 - Microsoft CEO Steve Ballmer's view on the future of Bing and getting into the search game. Comments

SEM Rock Stars: Transforming the Industry

Feb 19, 2010 - A look at the veterans of search engine marketing who served on the SEMPO board of directors and the current slate of nominees. Comments

Google's Budget Guzzling Engine

Feb 5, 2010 - Online advertisers are the gas that feeds Google's revenue engine, and in 2009 Google proved just how much of a gas guzzler it is. Comments

When Will CMO Heads Roll?

Jan 22, 2010 - Marketers can't ignore SEM and online media any longer and therefore budgets are shifting. Here are six patterns that emerge prior to large budget shifts. Comments

Mobile Search: Google's Loss Leader or Savvy Investment?

Jan 8, 2010 - A look at Google's AdMob acquisition and what it means for brand marketers experimenting with mobile advertising. Comments

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