Marketing News & Expert Advice
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How to Get More Sales per SEM Dollar
Nov 6, 2009 - The choice is yours: get a firm handle on search marketing now, or wait till later. Which do you think will be more cost-effective? Comments
Who's Your Search Marketing General Contractor?
Aug 21, 2009 - It's time to rethink how you decided on the optimal vendor relationships for your company. Comments
How Google's Caffeine Will Impact PPC
Aug 14, 2009 - Like a hurricane, Google's latest algorithmic change will prove itself able to do damage. Comments
PPC Search Ads: Guilty Until Proven Innocent?
Aug 7, 2009 - If your ads are deemed guilty of having a poor Quality Score, you risk either having to overpay cost-per-clicks to remain in the search engine results page or face banishment. Comments
Yahoo and Microsoft: The Deal for Search Advertisers
Jul 30, 2009 - A long-awaited deal includes some surprises and unanswered questions. Comments
Search Marketing's Changing Algorithms
Jul 24, 2009 - The new hot area of search and content is instant gratification. Will consumers expect the same level of instant gratification on advertisers' landing pages? Comments
Trademark Policies: Google and Beyond
Jul 17, 2009 - What Google's new trademark advertising and bidding policies mean for online advertisers and marketers. Comments
Prepare Your Paid Search for the Google OS
Jul 10, 2009 - Chrome OS may be a year away, but marketers should start thinking now about how to use it to leverage their PPC campaigns. Comments
Microsoft's Bing Launch: The Advertiser View
Jun 26, 2009 - The search engine is a work in progress, but its consumer and business focus is good for advertisers. Comments
Microsoft Lawsuit Targets Advertiser Click Fraud
Jun 19, 2009 - Competitive click fraud perpetrators beware. Comments
Display Search Retargeting Wish List, Part 2
Jun 5, 2009 - Behavioral retargeting of individuals who use search -- to show the most relevant ad -- is a huge opportunity in search marketing. Yet there's room for improvement. Last in a series. Comments
How to Replace Yahoo Paid Inclusion/Paid Placement
Oct 30, 2009 - Six approaches to moving past paid inclusion and improving your site. Comments
Taking Advantage of Google's Local Business Listings
Oct 23, 2009 - For search marketers, measuring profitability and response in Local Listings will require a bit of a change in mindset from what they might currently be doing. Comments
Flavors of Search Retargeting: Google AdEx, Yahoo, and Beyond
Oct 16, 2009 - Consider these three approaches to retarget search ads. Comments
Google's View-Through Metrics, Social Media, and Compulsive Clickers
Oct 9, 2009 - The view-through rate offers a great way to see how different media types respond "beyond the click" by interacting with a site or brand. Comments
Relevance Signals for PPC Search
Oct 2, 2009 - Failure to be relevant can have devastating consequences in paid search. Comments
Let the Buyer Beware with Search Retargeting
Sep 25, 2009 - If you are integrating display media into your search campaign, here are some factors to consider. Comments
Why Search Engine Traffic Sources Matter
Sep 18, 2009 - Keywords and traffic source both impact a search marketing campaign's success, yet most marketers and agencies focus almost exclusively on the keywords. Comments
When Did Google Become the Bad Guy?
Sep 11, 2009 - Seven reasons for marketers' love-hate relationship with Google. Comments
Allocating Budgets for SEM and Display
Sep 4, 2009 - Five tips for deciding how much budge to allocate to both search media and online display media. Comments
Ten Reasons You'll Soon Spend 25% More On Search
Aug 28, 2009 - Improved relevance, improved ad campaigns, and other factors will make search advertising more expensive in the coming 12 months. Comments
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