Marketing News & Expert Advice
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Global Entertainment, Internet Advertising to Soar
Jun 30, 2004 - Spending in the global entertainment and media industry will hit $1.7 trillion in annual income by 2008, with swift gains in Internet advertising, a report says. Comments
Yahoo! Launches Yisou
Jun 21, 2004 - The online giant launches its Chinese search portal just weeks after Google invests in China search site Baidu. Comments
Business Search Engine Find.com Launches
Jun 18, 2004 - Find.com, a search engine designed for business professionals, launches. Comments
MSN to Agencies: Get Creative
Jun 18, 2004 - The online giant taps three ad agencies to participate in an innovative program encouraging creative advertising online. Comments
Hormel Spoils Spam King Clothing Plans
Jun 17, 2004 - The venerable meat company sends self-proclaimed spam king Scott Richter a cease and desist letter, putting plans for a Spam King line of clothing on the shelf. Comments
Unica, EmailLabs Release New Deliverability Offerings
Jun 17, 2004 - Each is aimed at helping marketers better manage their e-mail campaigns. Comments
Industry Players On Board With FTC Anti-Spam Recommendations
Jun 16, 2004 - Many industry players agree with the FTC's recommendation against a Do-Not-E-Mail registry and the agency's focus on e-mail authentication as a spam-fighting tool. Comments
LookSmart "Free" Clicks Expire
Jun 16, 2004 - 'Free' clicks given to LookSmart customers as part of a legal settlement come to an end. Comments
FTC: Do-Not-E-Mail, No; Authentication, Yes
Jun 15, 2004 - The FTC recommends against a Do-Not-E-Mail registry as a solution to spam, saying anti-spam efforts should focus on e-mail authentication. Comments
Google Invests in Baidu.com
Jun 15, 2004 - Google buys a minority stake in a Chinese-language search firm. Comments
Google Invests in Baidu.com
Jun 15, 2004 - Google buys a minority stake in a Chinese-language search firm. Comments
WeatherBug Creates Desktop Software User's 'Bill of Rights'
Jun 29, 2004 - The company offers a bill of rights for consumer and business users who download software applications like its own. Comments
OptInRealBig Denied Injunction in Case Against SpamCop
Jun 28, 2004 - A judge denies OptInRealBig's motion for a preliminary injunction in its case against SpamCop. Comments
Symantec's Brightmail Debuts Multi-Language Spam Filtering
Jun 28, 2004 - The anti-spam unit releases its first upgrade since being acquired. Comments
Bits and Bytes for June 28, 2004
Jun 28, 2004 - Politicos take to the Web as convention season begins. Comments
AOL's Advertising.com Buy Mostly Well-Received
Jun 25, 2004 - Reactions to AOL's plan to acquire Advertising.com win approval from industry players, with a few caveats. Comments
MSN Hotmail Upgrades E-Mail, Increases Storage
Jun 24, 2004 - MSN Hotmail adds free virus protection and increases its storage, reacting to the impending wide release of Google's Gmail. Comments
WhenU Wins Injunction Against Utah Spyware Law
Jun 23, 2004 - UPDATE: The decision further delays implementation of the law, but the attorney representing Utah remains undaunted. Comments
Industry Figures Give Anti-Spam Guidelines Thumbs Up
Jun 23, 2004 - Industry players applaud spam-fighting guidelines recommending best practices and authentication, with a few reservations. Comments
Kellogg's, McDonald's Get Mobile with AT&T Wireless
Jun 22, 2004 - AT&T Wireless launches two separate text messaging campaigns for Kellogg's and McDonald's. Comments
Anti-Spam Alliance Makes Authentication Push
Jun 22, 2004 - An anti-spam alliance including the Big Four ISPs Tuesday issues spam-fighting recommendations focusing on best practices and authentication. Comments
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