Marketing News & Expert Advice
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Google Invests in Baidu.com
Jun 15, 2004 - Google buys a minority stake in a Chinese-language search firm. Comments
Gawker Media, Nike Team for Blog Promotion
Jun 4, 2004 - Nike's 'Art of Speed' project is celebrated -- and promoted -- on a blog created by Gawker Media. Comments
Bits and Bytes for June 4, 2004
Jun 4, 2004 - WhenU hires an investment bank and LookSmart teams with UC Berkeley. Comments
Sam's Club Offers Cut-Rate Web Sites
Jun 3, 2004 - Warehouse chain Sam's Club is now offering low-cost Web sites for its members, which are primarily small businesses. Comments
New Ad Network Calls Consumers By Name
Jun 2, 2004 - A just-launched network with well-known top executives makes its U.S. debut, using personalized, opt-in messages in banner ads. Comments
Quiznos' Spongemonkeys Score
Jun 1, 2004 - The infamous 'spongemonkey' ads, featuring goofy creatures lauding Quiznos subs, have generated more than 30,000 calls and e-mails and quadrupled Quizno's Web traffic. Comments
California Senate Approves Bill Curbing Gmail
May 28, 2004 - The legislation gains approval after a key provision was altered. Comments
Bits and Bytes for May 28, 2004
May 28, 2004 - New viral marketing association starts-up; and WebSideStory files for IPO. Comments
ESPC to Work with Accreditation, Reputation and Accountability Services
May 27, 2004 - A new ESPC committee facilitates communication between senders and third-party vendors that deliver e-mail accreditation, reputation and accountability services. Comments
ValueClick Media Launches Ad Package Deal
May 25, 2004 - ValueClick's online advertising arm launches a new package of banner ads, keyword listings and rich media ads, sold on a CPC basis. Comments
Commission Junction Launches Performance-Based Ad Channel
May 24, 2004 - Commission Junction launches a new text-based ad channel that ranks and places text ads according to performance and bid price, without regard for context. Comments
FTC: Do-Not-E-Mail, No; Authentication, Yes
Jun 15, 2004 - The FTC recommends against a Do-Not-E-Mail registry as a solution to spam, saying anti-spam efforts should focus on e-mail authentication. Comments
Arguments Continue in Utah Anti-Spyware Case
Jun 14, 2004 - Adware firm WhenU fights to block enforcement of Utah's new anti-spyware law. Comments
AOL Pursues Hispanics With Spanish-Language Campaign
Jun 14, 2004 - America Online launches a national, six-month Spanish-language campaign to bring Hispanics online via AOL Latino. Comments
AOL's Netscape ISP Adds Faster Surfing, Pop-Up Blocking, Other Goodies
Jun 14, 2004 - America Online-owned Netscape, reborn in January as a low-cost ISP, beefed up its bare-bones offering with a la carte features. Comments
Microsoft Files More CAN-SPAM Suits
Jun 11, 2004 - The online giant files eight lawsuits against alleged top spammers in its latest legal push against spam. Comments
AOL To ESPs: Comply with SPF, Or Else
Jun 9, 2004 - America Online plans to have SPF e-mail authentication in place by the end of summer and bulk mailers not in compliance will lose their whitelisting status. Comments
Ask Jeeves Buys Tukaroo
Jun 9, 2004 - Ask Jeeves acquires desktop search technology company Tukaroo, adding desktop search to its array of search offerings. Comments
Poindexter Adds Publisher Inventory Optimization
Jun 7, 2004 - Poindexter goes head-to-head with behavioral targeting technology vendors. Comments
Manticore Upgrades, Scores New Clients
Jun 7, 2004 - The online marketing optimization software company rolls out an upgrade and scores two retail clients. Comments
Bits & Bytes for June 7, 2004
Jun 7, 2004 - Brightmail, IronPort target ISPs, SMBs; WebSourced acquires Engine Studio; Shareholders approve FindWhat.com, Espotting merger. Comments
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