Marketing News & Expert Advice
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Google Radio
Jul 13, 2006 - The Internets are alight with speculation about Google radio ads, since Tim at TechToolBlog reported receiving a survey that touched on talent brokering for voice work Comments
Yup, It's Official. Google Checkout Verboten on eBay
Jul 7, 2006 - If small merchants can't use Google Checkout on eBay, will they still adopt the fledgling service (which is partially designed to reward AdWords spending)? And how much does the ban hurt (in terms of transaction fees) all by itself? EBay does a whole... Comments
The Long and Short of It
Jul 7, 2006 - Forget the :30 spot. We're now in the age of the :01 and the 2:00, and there's nothing in between. Comments
More Money into Interactive Marketing
Jul 5, 2006 - A couple of financings making news today may have some impact on the interactive marketing space Comments
Smarter.com Builds Index in Hopes of Building Traffic
Jul 5, 2006 - The company is crawling the Web to welcome new, free, listings to its site. Comments
Chrysler Invites People to "Ask Dr. Z"
Jun 30, 2006 - Not content to let competitor Ford steal all the online limelight, Chrysler will tomorrow launch a Web site, askDrZ.com , aimed at improving the company's image by giving it a human face Comments
TripAdvisor Promotes Itself as Web Surfers' Destination
Jun 30, 2006 - The Expedia-owned company looks to boost pageviews with a new multi-million dollar ad campaign. Comments
Praise for the Print Version
Jun 29, 2006 - When does a complaint about non-user-initiated (or not-intentionally-user-initiated) audio get interesting enough to make the virtual pages of Gawker? When the ad in question is for a certain Pfizer product much in the news of late, and the first few... Comments
Sprint Promoting Exclusive Content, Which, In Turn, Promotes Movie
Jun 29, 2006 - Sprint has wrangled comedian Will Ferrell, or at least the character he plays in an upcoming NASCAR-themed flick, to star in commercials promoting Sprint's exclusive mobile content from the movie Comments
If you're not sick of Google Checkout already...
Jun 29, 2006 - A couple of sort-of noteable things that didn't make it into our story from earlier today Comments
A Bold Move from Ford
Jun 29, 2006 - We haven't had time to weigh in on this earlier this week, but, wow, what Ford is doing with its FordBoldMoves.com site and video documentary is really bold Comments
NYT Co's IHT Debuts Dynamically-Generated Podcasts
Jul 13, 2006 - UPDATE: The company will seek advertisers to monetize the service. Comments
NHL Unveils Social Network Ambitions
Jul 12, 2006 - Continuing its efforts to jazz up the sport after a strike forced a year hiatus, the National Hockey League next season will offer an online social networking community, NHL Connect Comments
Yahoo Expands Reach to U.S. Hispanics with Search Distribution Deal
Jul 12, 2006 - The agreement is meant to complement the portal's relationship with Telemundo. Comments
World Wide Marketing
Jul 11, 2006 - The flap over the Dutch Sony billboard for the new white PSP (Joseph Jaffe has a pic ) illustrates how the Web is making all ads, not just online ads, global Comments
Zidane, All is Forgiven
Jul 11, 2006 - Not only are Adidas and Danone, Zinedine Zidane's sponsors, forgiving the French team captain for the head-butt seen 'round the world, the shoe maker is actually launching a Web site, mercizidane.fr (goes live July 15), where supporters can thank him Comments
MSN Debuts Original Interactive Baseball Reality Show
Jul 11, 2006 - "Fan Club: Reality Baseball" lets viewers call the shots for a minor-league team. Comments
Your Teriyaki?
Jul 10, 2006 - My Web surfing delivered to me a campaign by Japanese sauce maker Kikkoman that actually attracted my attention Comments
NPR Discovers Click Fraud
Jul 10, 2006 - On the way in to work this morning, I caught an NPR report titled " Click Fraud Unsettles Web Advertising Market ." So the mainstream media are finally picking up on this, due to the Outsell report that's been circulating Comments
Newspaper Gobbles Up Local Parenting Site
Jul 7, 2006 - Interesting occurence in Milwaukee this week Comments
WOM Heats Up for Global Warming Flick
Jul 7, 2006 - I just received an e-mail from a friend urging me in the strongest terms to see the new Al Gore movie "An Inconvenient Truth." To wit: "This movie really does a great job at explaining how and why global warming is happening Comments
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