Marketing News & Expert Advice
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Fox Expects $500M in Internet Revs in 2007
Jun 29, 2006 - Reuters reports that News Corp Comments
Axe Webisodes Destined for TV
Jun 20, 2006 - The new TV project is the result of a partnership between a marketing agency and a reality program producer. Comments
Old vs. New Media at the World Cup
Jun 19, 2006 - Baba Shetty of Hill, Holliday posts on Nike's online success in World Cup-related marketing, after being shut out from TV advertising by official WC sponsor Adidas Comments
Study: Visual Authenticity Icons Double E-Mail Opens
Jun 19, 2006 - New research supports the idea that consumers respond to icons meant to indicate an e-mail message can be trusted. Comments
Online Video Still Just Repurposing?
Jun 16, 2006 - Moderator Pete Blackshaw just asked audience members whether they agreed with panelist Julian Zilberbrand, associate director of digital operations at MediaVest Worldwide, when he characterized the current state of affairs as largely the repurposing... Comments
The Big Day
Jun 16, 2006 - If we're a bit quiet today it's because we're wrapped up in the inaugural ClickZ Online Video Advertising Forum , taking place today at the Puck Building in NYC Comments
What Vertical Commands the Highest CPMs and CPCs?
Jun 15, 2006 - Well.. Comments
AOL Tries to Revive Netscape.com with Digg-Like Content
Jun 15, 2006 - The company hopes to take collaborative news mainstream. Comments
Volvo On the Online Hunt With New Contest
Jun 14, 2006 - In partnership with Disney's upcoming "Pirates of the Caribbean: Dead Man's Chest," Volvo Cars is unveiling an online treasure hunt for an actual real buried XC60 Comments
SEMPO, Fair Isaac to Study Click Fraud
Jun 14, 2006 - The Search Engine Marketing Professional Organization (SEMPO) and credit fraud specialists Fair Isaac have teamed up for a research study on click fraud and click quality in pay-per-click advertising Comments
LowerMyBills.com: Stop Stealing Our Ad Creative!
Jun 13, 2006 - When you're one of the Web's top advertisers , people want to follow in your footsteps Comments
Comcast's Web Ambitions
Jun 29, 2006 - The WSJ today has a big write-up (subscription) on Comcast and Time Warner's ambitions for Web video Comments
Google Checkout to Integrate with AdWords
Jun 29, 2006 - The long-rumored PayPal rival sees the light of day. Comments
Google's Appeal Fails in France
Jun 28, 2006 - Google's effort to appeal Louis Vuitton's trademark case against it in France has failed, according to the luxury goods maker Comments
PPC Network Unveils 'Site Stickiness' Tool
Jun 28, 2006 - Blending approaches from various industry players, Findology hopes to help publishers in its network deliver more pageviews, and ads. Comments
Start-Up Brings Retailers Aboard Mobile Coupon Bandwagon
Jun 27, 2006 - So far, Cellfire is only on Cingular's network, but it's already signed T.G.I. Friday's and Hollywood Video in advance of its national launch. Comments
Comcast's CGM Nightmare
Jun 26, 2006 - The newly-empowered consumer is, of course, taking every opportunity to cheer, and boo, the companies they deal with every day Comments
Billion-Dollar Brands' Word-of-Mouth Ambitions
Jun 23, 2006 - GM and P&G execs share strategies for coping with the rise of the consumer voice. Comments
Google Tests Cost-Per-Action
Jun 22, 2006 - The company says it's "pleased with how the test is progressing." Comments
Dispatch from Supernova
Jun 21, 2006 - Oliver Luckett from Revver, which has been hosting the famous Diet Coke and Mentos video from EepyBird , says the video's creators have now netted $23,000 in revenues from their video over 13 days Comments
Newly-Promoted Marketer Leaves Microsoft
Jun 20, 2006 - Martin Taylor , who was promoted to corporate vice president of Windows Live and MSN marketing in March, has unexpectedly left the software giant Comments
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