Marketing News & Expert Advice
|
|
|
An Update on Web 2.0
Aug 12, 2008 - A McKinsey survey points out high expectations, many mistakes, and low satisfaction for Web 2.0 in corporate America. Comments
Omniture Summit: Trends in Analytics
Mar 11, 2008 - Why marketers must take a holistic view of the Web channel and its impact on- and offline and understand the importance of continual improvement. Comments
Social Media and Web 2.0
Feb 26, 2008 - Social media and Web 2.0 are over-hyped and misunderstood. Before you take the plunge, don't forget the reality check. Comments
Holding Agencies Accountable
Feb 12, 2008 - How an ROI guarantee benefits both sides of the agency/client relationship. Comments
Warm Up to Web Site Optimization
Jan 29, 2008 - Management consultancy Accenture acquires an optimization testing company, underlining increased interest in improving site performance. Despite the talk, why aren't more sites doing it today? Comments
Web Analytics, a Life and Death Plot
Jan 15, 2008 - A movie about murders triggered by Web site visits is far-fetched. Acting in real time based on visitors' behaviors on your site isn't. Comments
Defining Success: How to Set Web Goals for 2008
Dec 27, 2007 - Sorry, but a site redesign or new product line launch don't count. Comments
Push Your Web Team to Be Creative
Dec 18, 2007 - Tease: Do your creativity and passion really work? Test them! Comments
IAB, WAA: Different Audiences, Different Missions
Dec 4, 2007 - Ideally, the Interactive Advertising Bureau and the Web Analytics Association should work together on Web standards, but it isn't feasible. Here's why. Comments
Declining Conversion Rates
Nov 20, 2007 - Now that visitors have greater control and more choices online, how should marketers proceed? Comments
My Midwest Interactive Surprise
Nov 6, 2007 - Nearly 700 marketers gather in Minnesota to hear about multitasking's downside: workplace interruptions. What does this mean for interactive strategies? Comments
Understanding an Ad's Impact
Jul 29, 2008 - Your ad winning an award is great. Your ad winning your audience and increasing business is better. Comments
Understanding and Motivating Your Audience
Jul 15, 2008 - Do you really know what motivates your customers and prospects? Take a cue from McDonald's. Comments
Understanding Visitors' Desires
Jul 1, 2008 - Need to measure your visitors' attitudes? A new survey tool from Omniture makes it easier to analyze both behavioral and attitudinal information. Comments
Web Analytics: Asking the Five Ws
Jun 17, 2008 - When it comes to Web analytics data, ask yourself: Who? What? Where? When? And why? Comments
Assessing the Offline Impact of Online Research
Jun 3, 2008 - Why you need to understand your visitors' intentions. Comments
Redesigning Your Site
May 20, 2008 - Five steps to avoid falling into a trap during a site redesign. Comments
Web Analytics: Don't Overrely on Tech
May 6, 2008 - Seven questions to ask to ensure you've nailed basic blocking and tackling with your analytics program. Comments
Increase Your Post-Online Conversions
Apr 22, 2008 - Post-online conversions can make or break your Web channel. Three common pitfalls that often aren't considered. Comments
What Online Engagement Means to Your Web Site
Apr 8, 2008 - Many factors influence a person to become a customer, so don't take the easy way out when defining and measuring engagement. Comments
Traits of an Effective Web Steering Committee
Mar 25, 2008 - Tips for setting up a cross-functional team to guide strategy for a businesses' Web channel. Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
July 18, 2013
-
September 10-14, 2013
-
September 16-18, 2013
-
November 4-7, 2013
WEBINARS
- Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic!
June 20, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
Beyond Engagement: Harnessing the Power of B2B Video Marketing, Greg Jarboe
SES Conference & Expo
June 13, 2013 -
Putting Your Business on the Map: Effective Local Search Strategies, Steve Sherfy
SES Conference & Expo
June 13, 2013 -
SEO Driving Impactful Content, Sean McDonald
SES Conference & Expo
June 13, 2013
Jobs
-
SEO Manager, HotPads
SEO Manager, HotPads (Zillow) - San Francisco HotPads is a map-based housing search engine on a mission to make the internet a better place... -
Digital Media Director
Digital Media Director (Starcom) - New York Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who... -
Editorial Intern, Digital Marketing
Editorial Intern, Digital Marketing (ClickZ) - New York ClickZ is seeking a hard-working summer intern with an interest in all things digital...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
