Leveraging the Weak Economy

Oct 21, 2008 - Four ways to integrate Web analytics and optimization into your organization. Comments

How to Figure the Value of Research Conducted on Your Site

Oct 7, 2008 - Many businesses grossly underestimate the impact on-site visits have on off-site behaviors. Here are few ways to avoid that. Comments

Optimize Your Site: First-Time vs. Returning Visitors

Sep 23, 2008 - How to tune your site for a visitor who's never been to your site before and someone who's a frequent visitor. Second of a two-part series. Comments

Optimize Your Site: Getting Started

Sep 9, 2008 - With the holiday shopping season just around the corner, now's the time to test. How to get ready. Part one of a two-part series. Comments

Understanding Your Visitors' Feelings

Aug 26, 2008 - Don't fall into these three traps when using attitudinal data. Comments

An Update on Web 2.0

Aug 12, 2008 - A McKinsey survey points out high expectations, many mistakes, and low satisfaction for Web 2.0 in corporate America. Comments

Understanding an Ad's Impact

Jul 29, 2008 - Your ad winning an award is great. Your ad winning your audience and increasing business is better. Comments

Understanding and Motivating Your Audience

Jul 15, 2008 - Do you really know what motivates your customers and prospects? Take a cue from McDonald's. Comments

Understanding Visitors' Desires

Jul 1, 2008 - Need to measure your visitors' attitudes? A new survey tool from Omniture makes it easier to analyze both behavioral and attitudinal information. Comments

Web Analytics: Asking the Five Ws

Jun 17, 2008 - When it comes to Web analytics data, ask yourself: Who? What? Where? When? And why? Comments

Assessing the Offline Impact of Online Research

Jun 3, 2008 - Why you need to understand your visitors' intentions. Comments

Redesigning Your Site

May 20, 2008 - Five steps to avoid falling into a trap during a site redesign. Comments

Web Analytics: Don't Overrely on Tech

May 6, 2008 - Seven questions to ask to ensure you've nailed basic blocking and tackling with your analytics program. Comments

Increase Your Post-Online Conversions

Apr 22, 2008 - Post-online conversions can make or break your Web channel. Three common pitfalls that often aren't considered. Comments

What Online Engagement Means to Your Web Site

Apr 8, 2008 - Many factors influence a person to become a customer, so don't take the easy way out when defining and measuring engagement. Comments

Traits of an Effective Web Steering Committee

Mar 25, 2008 - Tips for setting up a cross-functional team to guide strategy for a businesses' Web channel. Comments

Omniture Summit: Trends in Analytics

Mar 11, 2008 - Why marketers must take a holistic view of the Web channel and its impact on- and offline and understand the importance of continual improvement. Comments

Social Media and Web 2.0

Feb 26, 2008 - Social media and Web 2.0 are over-hyped and misunderstood. Before you take the plunge, don't forget the reality check. Comments

Holding Agencies Accountable

Feb 12, 2008 - How an ROI guarantee benefits both sides of the agency/client relationship. Comments

Warm Up to Web Site Optimization

Jan 29, 2008 - Management consultancy Accenture acquires an optimization testing company, underlining increased interest in improving site performance. Despite the talk, why aren't more sites doing it today? Comments

Web Analytics, a Life and Death Plot

Jan 15, 2008 - A movie about murders triggered by Web site visits is far-fetched. Acting in real time based on visitors' behaviors on your site isn't. Comments

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