Defining Success: How to Set Web Goals for 2008

Dec 27, 2007 - Sorry, but a site redesign or new product line launch don't count. Comments

Push Your Web Team to Be Creative

Dec 18, 2007 - Tease: Do your creativity and passion really work? Test them! Comments

IAB, WAA: Different Audiences, Different Missions

Dec 4, 2007 - Ideally, the Interactive Advertising Bureau and the Web Analytics Association should work together on Web standards, but it isn't feasible. Here's why. Comments

Declining Conversion Rates

Nov 20, 2007 - Now that visitors have greater control and more choices online, how should marketers proceed? Comments

My Midwest Interactive Surprise

Nov 6, 2007 - Nearly 700 marketers gather in Minnesota to hear about multitasking's downside: workplace interruptions. What does this mean for interactive strategies? Comments

What if Your Business Model Changed Every Four Hours?

Oct 23, 2007 - Smart companies will find a way to meet their site visitors changing needs, beliefs, attitudes, and trigger points. Comments

Decision Making: The Death of Intuition?

Oct 9, 2007 - With more data available, decisions are increasingly driven by data instead of human intuition. Is that good for business? Comments

Web Analytics 2.0

Sep 25, 2007 - What are the key traits of companies successfully using second-generation analytics? Comments

Web Analytics: Understand, Then Segment Your Audience

Sep 11, 2007 - Failure to target a message can kill an initiative right out of the gate. Comments

The Importance of Web Analytics Standards

Aug 28, 2007 - What does the WAA's new round of Web analytics definitions mean to marketers? Comments

Al Gore and Web Analytics

Aug 14, 2007 - It is difficult to get a man to understand something when his salary depends upon his not understanding it. Comments

Web Analytics Trends: What I Learned On the Road

Jul 31, 2007 - How marketing executives view Web analytics right now — the six hottest topics. Comments

Changing Behaviors Online

Jul 17, 2007 - The behaviors consumers use to research, create perceptions, and make decisions continue to evolve. Comments

Web Analytics: Asking the Five Ws

Jul 3, 2007 - When it comes to Web analytics data, ask yourself: Who? What? Where? When? And why? Comments

Web Analytics as a Means to an End

Jun 19, 2007 - Web analytics can lead to better understanding of your business. Just don't get caught up in the excitement du jour. Comments

Web Analytics: Are People on Your Team Accountable?

Jun 5, 2007 - Where Web metrics meet accountability. Comments

Who Should Own Analytics, Part Two

May 22, 2007 - Looking at the pros and cons of housing Web analytics in the finance department. Comments

Who Should Own Web Analytics?

May 8, 2007 - Does IT or marketing own Web analytics in your company? Comments

Competing on Analytics

Apr 10, 2007 - Five ways to use fact-based decision making to improve your business. Comments

Web Analytics: Forecasting Campaign Impact

Mar 27, 2007 - Campaign success should focus on business impact, not raw traffic numbers. Comments

Analytics Tool ROI

Mar 13, 2007 - Why calculating the ROI of an analytics tool is likely putting the cart before the horse. Comments

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