Marketing News & Expert Advice
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What if Your Business Model Changed Every Four Hours?
Oct 23, 2007 - Smart companies will find a way to meet their site visitors changing needs, beliefs, attitudes, and trigger points. Comments
Who Should Own Analytics, Part Two
May 22, 2007 - Looking at the pros and cons of housing Web analytics in the finance department. Comments
Who Should Own Web Analytics?
May 8, 2007 - Does IT or marketing own Web analytics in your company? Comments
Competing on Analytics
Apr 10, 2007 - Five ways to use fact-based decision making to improve your business. Comments
Web Analytics: Forecasting Campaign Impact
Mar 27, 2007 - Campaign success should focus on business impact, not raw traffic numbers. Comments
Analytics Tool ROI
Mar 13, 2007 - Why calculating the ROI of an analytics tool is likely putting the cart before the horse. Comments
Lava Lamp: A Web Analytics Silver Bullet?
Feb 27, 2007 - How one enterprising marketer got her company jazzed about Web analytics. Comments
How Would You Explain Web Analytics?
Feb 13, 2007 - Marketers care about Web analytics, they just don't understand it. Five tips to explaining it to non-techies. Comments
Web 2.0: Are You Focusing on the Right Aspects?
Jan 30, 2007 - Or are you too caught up in technology hype? Comments
Video: Makes Everything Better?
Jan 16, 2007 - Online video's cool, alright. Here's how to determine whether it's going to benefit your Web site. Comments
Web Analytics: New Year - New Opportunities
Jan 2, 2007 - How to surmount the top five Web analytics hurdles. Comments
Decision Making: The Death of Intuition?
Oct 9, 2007 - With more data available, decisions are increasingly driven by data instead of human intuition. Is that good for business? Comments
Web Analytics 2.0
Sep 25, 2007 - What are the key traits of companies successfully using second-generation analytics? Comments
Web Analytics: Understand, Then Segment Your Audience
Sep 11, 2007 - Failure to target a message can kill an initiative right out of the gate. Comments
The Importance of Web Analytics Standards
Aug 28, 2007 - What does the WAA's new round of Web analytics definitions mean to marketers? Comments
Al Gore and Web Analytics
Aug 14, 2007 - It is difficult to get a man to understand something when his salary depends upon his not understanding it. Comments
Web Analytics Trends: What I Learned On the Road
Jul 31, 2007 - How marketing executives view Web analytics right now — the six hottest topics. Comments
Changing Behaviors Online
Jul 17, 2007 - The behaviors consumers use to research, create perceptions, and make decisions continue to evolve. Comments
Web Analytics: Asking the Five Ws
Jul 3, 2007 - When it comes to Web analytics data, ask yourself: Who? What? Where? When? And why? Comments
Web Analytics as a Means to an End
Jun 19, 2007 - Web analytics can lead to better understanding of your business. Just don't get caught up in the excitement du jour. Comments
Web Analytics: Are People on Your Team Accountable?
Jun 5, 2007 - Where Web metrics meet accountability. Comments
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