Marketing News & Expert Advice
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Web Analytics: The Power's in Integration
Dec 19, 2006 - Understanding the overall marketing ecosystem is imperative if you're serious about online. New vendor tools are rising to the challenge. Comments
Web Analytics Hiring: Where to Begin
Jul 18, 2006 - You know you need to hire someone for your analytics team, but what skill set should that person have? Comments
Web Analytics: Forecasting the Impact of Change
Jun 20, 2006 - How can you determine potential lift so you can prioritize opportunities based on the greatest impact to you business? Comments
Dynamic Prioritization: Taking Advantage of Web Opportunities
Jun 6, 2006 - You measured and analyzed your data. You've discovered some meaningful changes. How do you prioritize the opportunities? Comments
Web Analytics: The Delayed Conversion Concept, Part 2
May 23, 2006 - To evaluate the true value of site optimization work, you must follow analysis through to the delayed conversion standpoint. Last in a series. Comments
Web Analytics: The Delayed Conversion Concept, Part 1
May 9, 2006 - To evaluate the true value of your site optimization work, you must follow the analysis through to the delayed conversion standpoint. Part one of a series. Comments
Web Analytics and Online Branding Metrics, Part 2
Apr 25, 2006 - Five more ways to measure a brand's impact online. Comments
Web Analytics and Online Branding Metrics
Apr 11, 2006 - How do you measure brand online? What are the KPIs for branding effectiveness? Comments
Define Success for Non E-Commerce Sites
Mar 28, 2006 - It's imperative to define a successful visit, even if it doesn't sell anything. Comments
Leveraging On-Site Search Data
Mar 14, 2006 - Lower-profile site search may very well touch more visitors than other search mechanisms that drive traffic to your Web site. Comments
The Value of Site-Side Analytics and Optimization
Feb 28, 2006 - Why do marketers optimize their campaigns, but not their Web site? Comments
Becoming an Experienced, Invaluable Web Analyst
Dec 5, 2006 - The industry needs people who really understand how to put the data to work. Three tips to becoming such a person. Comments
Site Optimization: Setting Your Site Up for Success
Nov 21, 2006 - The value of analytics is in acting on the data to improve your site. Comments
A Web Analytics Privacy Warning
Nov 7, 2006 - The sky is falling (again). Comments
Web Analytics: Industry Trends
Oct 24, 2006 - Taking the pulse of how businesses are using Web analytics. Comments
Web Analytics: Are People on Your Team Accountable?
Oct 10, 2006 - Where Web metrics meet accountability. Comments
Data Smog: The Too-Much-Data Problem
Sep 26, 2006 - How do you avoid the data deluge? Four tips to keep you out of the smog. Comments
Site Changes? Tag With Care for Better Measurement
Sep 12, 2006 - It isn't enough to place a basic tag on every site page and assume it will provide the required data. Comments
Web Analytics: The Results of Tabbed Browsing
Aug 29, 2006 - Tabbed browsing changes Web browsing behaviors and may change the way you look at some metrics when analyzing data. Comments
Web Analytics: Focusing on the Things That Matter
Aug 15, 2006 - Is your Web analytics' team dividing its time effectively? Comments
Web Analytics: Getting Marketers to Act
Aug 1, 2006 - Why is it so hard to get marketers to test things and act on analytics data? Comments
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