How Would You Explain Web Analytics?

Feb 13, 2007 - Marketers care about Web analytics, they just don't understand it. Five tips to explaining it to non-techies. Comments

Web 2.0: Are You Focusing on the Right Aspects?

Jan 30, 2007 - Or are you too caught up in technology hype? Comments

Video: Makes Everything Better?

Jan 16, 2007 - Online video's cool, alright. Here's how to determine whether it's going to benefit your Web site. Comments

Web Analytics: New Year - New Opportunities

Jan 2, 2007 - How to surmount the top five Web analytics hurdles. Comments

Web Analytics: The Power's in Integration

Dec 19, 2006 - Understanding the overall marketing ecosystem is imperative if you're serious about online. New vendor tools are rising to the challenge. Comments

Becoming an Experienced, Invaluable Web Analyst

Dec 5, 2006 - The industry needs people who really understand how to put the data to work. Three tips to becoming such a person. Comments

Site Optimization: Setting Your Site Up for Success

Nov 21, 2006 - The value of analytics is in acting on the data to improve your site. Comments

A Web Analytics Privacy Warning

Nov 7, 2006 - The sky is falling (again). Comments

Web Analytics: Industry Trends

Oct 24, 2006 - Taking the pulse of how businesses are using Web analytics. Comments

Web Analytics: Are People on Your Team Accountable?

Oct 10, 2006 - Where Web metrics meet accountability. Comments

Data Smog: The Too-Much-Data Problem

Sep 26, 2006 - How do you avoid the data deluge? Four tips to keep you out of the smog. Comments

Site Changes? Tag With Care for Better Measurement

Sep 12, 2006 - It isn't enough to place a basic tag on every site page and assume it will provide the required data. Comments

Web Analytics: The Results of Tabbed Browsing

Aug 29, 2006 - Tabbed browsing changes Web browsing behaviors and may change the way you look at some metrics when analyzing data. Comments

Web Analytics: Focusing on the Things That Matter

Aug 15, 2006 - Is your Web analytics' team dividing its time effectively? Comments

Web Analytics: Getting Marketers to Act

Aug 1, 2006 - Why is it so hard to get marketers to test things and act on analytics data? Comments

Web Analytics Hiring: Where to Begin

Jul 18, 2006 - You know you need to hire someone for your analytics team, but what skill set should that person have? Comments

Web Analytics: Forecasting the Impact of Change

Jun 20, 2006 - How can you determine potential lift so you can prioritize opportunities based on the greatest impact to you business? Comments

Dynamic Prioritization: Taking Advantage of Web Opportunities

Jun 6, 2006 - You measured and analyzed your data. You've discovered some meaningful changes. How do you prioritize the opportunities? Comments

Web Analytics: The Delayed Conversion Concept, Part 2

May 23, 2006 - To evaluate the true value of site optimization work, you must follow analysis through to the delayed conversion standpoint. Last in a series. Comments

Web Analytics: The Delayed Conversion Concept, Part 1

May 9, 2006 - To evaluate the true value of your site optimization work, you must follow the analysis through to the delayed conversion standpoint. Part one of a series. Comments

Web Analytics and Online Branding Metrics, Part 2

Apr 25, 2006 - Five more ways to measure a brand's impact online. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...