Lava Lamp: A Web Analytics Silver Bullet?

Feb 27, 2007 - How one enterprising marketer got her company jazzed about Web analytics. Comments

How Would You Explain Web Analytics?

Feb 13, 2007 - Marketers care about Web analytics, they just don't understand it. Five tips to explaining it to non-techies. Comments

Web 2.0: Are You Focusing on the Right Aspects?

Jan 30, 2007 - Or are you too caught up in technology hype? Comments

Video: Makes Everything Better?

Jan 16, 2007 - Online video's cool, alright. Here's how to determine whether it's going to benefit your Web site. Comments

Web Analytics: New Year - New Opportunities

Jan 2, 2007 - How to surmount the top five Web analytics hurdles. Comments

Web Analytics: The Power's in Integration

Dec 19, 2006 - Understanding the overall marketing ecosystem is imperative if you're serious about online. New vendor tools are rising to the challenge. Comments

Becoming an Experienced, Invaluable Web Analyst

Dec 5, 2006 - The industry needs people who really understand how to put the data to work. Three tips to becoming such a person. Comments

Site Optimization: Setting Your Site Up for Success

Nov 21, 2006 - The value of analytics is in acting on the data to improve your site. Comments

A Web Analytics Privacy Warning

Nov 7, 2006 - The sky is falling (again). Comments

Web Analytics: Industry Trends

Oct 24, 2006 - Taking the pulse of how businesses are using Web analytics. Comments

Web Analytics: Are People on Your Team Accountable?

Oct 10, 2006 - Where Web metrics meet accountability. Comments

Data Smog: The Too-Much-Data Problem

Sep 26, 2006 - How do you avoid the data deluge? Four tips to keep you out of the smog. Comments

Site Changes? Tag With Care for Better Measurement

Sep 12, 2006 - It isn't enough to place a basic tag on every site page and assume it will provide the required data. Comments

Web Analytics: The Results of Tabbed Browsing

Aug 29, 2006 - Tabbed browsing changes Web browsing behaviors and may change the way you look at some metrics when analyzing data. Comments

Web Analytics: Focusing on the Things That Matter

Aug 15, 2006 - Is your Web analytics' team dividing its time effectively? Comments

Web Analytics: Getting Marketers to Act

Aug 1, 2006 - Why is it so hard to get marketers to test things and act on analytics data? Comments

Web Analytics Hiring: Where to Begin

Jul 18, 2006 - You know you need to hire someone for your analytics team, but what skill set should that person have? Comments

Web Analytics: Forecasting the Impact of Change

Jun 20, 2006 - How can you determine potential lift so you can prioritize opportunities based on the greatest impact to you business? Comments

Dynamic Prioritization: Taking Advantage of Web Opportunities

Jun 6, 2006 - You measured and analyzed your data. You've discovered some meaningful changes. How do you prioritize the opportunities? Comments

Web Analytics: The Delayed Conversion Concept, Part 2

May 23, 2006 - To evaluate the true value of site optimization work, you must follow analysis through to the delayed conversion standpoint. Last in a series. Comments

Web Analytics: The Delayed Conversion Concept, Part 1

May 9, 2006 - To evaluate the true value of your site optimization work, you must follow the analysis through to the delayed conversion standpoint. Part one of a series. Comments

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