web-data

The Smarter Data Manifesto

Jun 14, 2013 - You need to look beyond the ways data used to be collected to how technology can help you use your data far more effectively, because you have important goals. Comments

My Kingdom for a Smoothly Run Conference

smarter-commerce-2013-05-21-mutualmind-02 May 31, 2013 - From social media tools, event organizers can work with a level of business intelligence that hasn't been possible before. Comments

Choose Not to Confuse

confusedwoman May 17, 2013 - Making conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees and customers. Comments

A 7-Point Spring Cleaning Checklist

spring-cleaning May 3, 2013 - Tidy up your website and marketing efforts with these tips. Comments

Jeff Bezos' Secrets to High Conversion Rates

secrets Apr 19, 2013 - For you to achieve your goals, visitors must first achieve theirs. Comments

Adopting a Culture of Experimentation

robots Apr 5, 2013 - To change an organization's culture to being customer focused you must remove the data and work silos and have leadership that supports and rewards risk. Comments

Leadership in the Age of Agility Experimentation

design-for-delight Mar 22, 2013 - Research for research's sake is dead; what matters is using the "lean experimentation loop" to turn an idea with "leap of faith assumptions" into an experiment and then learn and adjust from there. Comments

Comparing the Anatomy of B2B Landing Pages [Video]

square-lp Mar 8, 2013 - Learn how you and your designer should be working together to set the priorities for your landing page. Comments

Use the Data

web-data Feb 22, 2013 - Unlike many other parts of marketing, PPC advertising when set up properly should be an almost completely data-driven effort. Comments

PPC Pro - You're Being Replaced

Feb 8, 2013 - With the speed at which technology evolves, and the vast opportunity for optimization in most accounts, PPC management is ready for this evolution and it is well underway. Comments

Why You Won't Crush It This Year!

shutterstock-115134541 Jan 25, 2013 - But maybe you can if you put the proper marketing analytics framework in place, are sure the right people are accountable for your marketing results, and learn how to test properly. Comments

Fanning the Flames of Big Data

nerd Jan 11, 2013 - 'If we can help fan the flames of big data, maybe CEOs would start to trust CMOs and their teams, CMOs would become data analytics-driven, and we would see the CMO job tenure last longer. Comments

Content Marketing: Superheroes Teach the Art of Storytelling

superhero Dec 28, 2012 - Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell. Comments

The CMO's Marketing Analytics Optimization Framework

analytics-framework Dec 14, 2012 - Create an organization that can manage your marketing efforts with true accountability and react to changes in real time as needed. Comments

Your CEO Doesn't Trust That You're Doing Your Job!

blind-folded-business-man Nov 30, 2012 - Let's make a resolution to make 2013 the year marketers regain trust from their CEOs and become obsessed with business performance. Comments

The About Us Page in a Social World

about-us Nov 16, 2012 - How are we supposed to get consumers to like us, share our values, and feel validated by doing business with us if we don't connect with them on a human level in a human voice? Comments

Just One Thing

cowboy Oct 19, 2012 - Reorganize your organization to be adept at prioritizing and executing on changes in the marketplace in nearly real time. Comments

Mastering Conversion Rate Optimization?

graduate-student Oct 5, 2012 - First you must master these six principles. Comments

What Keeps Retailers Awake at Night in 2012 [Videos]

Sep 21, 2012 - Four interviews with retailers at Shop.org's Annual Summit. Comments

Content Marketing Personas

Sep 7, 2012 - Personas will allow you to evaluate your content and identify the gaps in your content strategy to meet your potential customer's needs. Comments

The Marketing/IT Tug-of-War

tug-of-warbusiness Aug 10, 2012 - Marketers must understand the sorts of objections a CTO will make to marketing technologies, and how to address these concerns. Comments

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