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Why You Won't Crush It This Year!

Jan 25, 2013 - But maybe you can if you put the proper marketing analytics framework in place, are sure the right people are accountable for your marketing results, and learn how to test properly. Comments

Fanning the Flames of Big Data

nerd Jan 11, 2013 - 'If we can help fan the flames of big data, maybe CEOs would start to trust CMOs and their teams, CMOs would become data analytics-driven, and we would see the CMO job tenure last longer. Comments

Content Marketing: Superheroes Teach the Art of Storytelling

superhero Dec 28, 2012 - Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell. Comments

The CMO's Marketing Analytics Optimization Framework

analytics-framework Dec 14, 2012 - Create an organization that can manage your marketing efforts with true accountability and react to changes in real time as needed. Comments

Your CEO Doesn't Trust That You're Doing Your Job!

blind-folded-business-man Nov 30, 2012 - Let's make a resolution to make 2013 the year marketers regain trust from their CEOs and become obsessed with business performance. Comments

The About Us Page in a Social World

about-us Nov 16, 2012 - How are we supposed to get consumers to like us, share our values, and feel validated by doing business with us if we don't connect with them on a human level in a human voice? Comments

Just One Thing

cowboy Oct 19, 2012 - Reorganize your organization to be adept at prioritizing and executing on changes in the marketplace in nearly real time. Comments

Mastering Conversion Rate Optimization?

graduate-student Oct 5, 2012 - First you must master these six principles. Comments

What Keeps Retailers Awake at Night in 2012 [Videos]

Sep 21, 2012 - Four interviews with retailers at Shop.org's Annual Summit. Comments

Content Marketing Personas

Sep 7, 2012 - Personas will allow you to evaluate your content and identify the gaps in your content strategy to meet your potential customer's needs. Comments

The Marketing/IT Tug-of-War

tug-of-warbusiness Aug 10, 2012 - Marketers must understand the sorts of objections a CTO will make to marketing technologies, and how to address these concerns. Comments

How to Catch Up to and Compete With Amazon.com [Video]

competewithamazon-1 Jul 27, 2012 - A look at the tools that allow Amazon to be so agile in today's online marketing environment. Comments

Disruptive Customer Experiences

Jul 13, 2012 - Where there is friction there is opportunity for optimization or brand disruption. Comments

The Must-Have Big Data Tools

Jun 29, 2012 - A look at how predictive analytics, data-driven automation, and adaptive learning tools work to optimize marketing programs. Comments

Claiming Your Unfair Advantage

Jun 15, 2012 - The four types of tools that are available for you to leverage big data today. Comments

E-Commerce Moneyball: Chasing the Market Leader

May 18, 2012 - How an underdog became the market leader in the online marketing space. Comments

Is Your Traffic Mix Efficient?

May 4, 2012 - Optimizing how you generate traffic and convert potential buyers. Comments

Designing Effective Pricing Tables

Apr 6, 2012 - Get your customers to understand the relative value of both price and value and you'll convert more visitors. Comments

Oh Goody, It's Free

Mar 23, 2012 - Remember that free has a price - it's not a substitute for creating value in your product or service. Comments

Effective Selling From Your Non-E-Commerce Product Page

Mar 9, 2012 - The five things you should be testing on your product videos. Comments

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