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Your CEO Doesn't Trust That You're Doing Your Job!

Nov 30, 2012 - Let's make a resolution to make 2013 the year marketers regain trust from their CEOs and become obsessed with business performance. Comments

The About Us Page in a Social World

about-us Nov 16, 2012 - How are we supposed to get consumers to like us, share our values, and feel validated by doing business with us if we don't connect with them on a human level in a human voice? Comments

Just One Thing

cowboy Oct 19, 2012 - Reorganize your organization to be adept at prioritizing and executing on changes in the marketplace in nearly real time. Comments

Mastering Conversion Rate Optimization?

graduate-student Oct 5, 2012 - First you must master these six principles. Comments

What Keeps Retailers Awake at Night in 2012 [Videos]

Sep 21, 2012 - Four interviews with retailers at Shop.org's Annual Summit. Comments

Content Marketing Personas

Sep 7, 2012 - Personas will allow you to evaluate your content and identify the gaps in your content strategy to meet your potential customer's needs. Comments

The Marketing/IT Tug-of-War

tug-of-warbusiness Aug 10, 2012 - Marketers must understand the sorts of objections a CTO will make to marketing technologies, and how to address these concerns. Comments

How to Catch Up to and Compete With Amazon.com [Video]

competewithamazon-1 Jul 27, 2012 - A look at the tools that allow Amazon to be so agile in today's online marketing environment. Comments

Disruptive Customer Experiences

Jul 13, 2012 - Where there is friction there is opportunity for optimization or brand disruption. Comments

The Must-Have Big Data Tools

Jun 29, 2012 - A look at how predictive analytics, data-driven automation, and adaptive learning tools work to optimize marketing programs. Comments

Claiming Your Unfair Advantage

Jun 15, 2012 - The four types of tools that are available for you to leverage big data today. Comments

E-Commerce Moneyball: Chasing the Market Leader

May 18, 2012 - How an underdog became the market leader in the online marketing space. Comments

Is Your Traffic Mix Efficient?

May 4, 2012 - Optimizing how you generate traffic and convert potential buyers. Comments

Designing Effective Pricing Tables

Apr 6, 2012 - Get your customers to understand the relative value of both price and value and you'll convert more visitors. Comments

Oh Goody, It's Free

Mar 23, 2012 - Remember that free has a price - it's not a substitute for creating value in your product or service. Comments

Effective Selling From Your Non-E-Commerce Product Page

Mar 9, 2012 - The five things you should be testing on your product videos. Comments

The Product Page 2012: 7 Must-Test Elements

Feb 24, 2012 - The seven must-test elements to try across your product page sections in order to convert visitors into sales this year. Comments

Online Form Optimization: 3 Simple Form Problems to Fix

Feb 10, 2012 - Does your online form look like something from the Department of Motor Vehicles? Comments

Geo-Personalization: Your Opportunity

Jan 27, 2012 - A look at how some companies are using their consumers' locations to their advantage. Comments

Courtesy: What Comes Before Customer-Centricity

Jan 13, 2012 - Ten bad practices to avoid on your website. Comments

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