Marketing News & Expert Advice
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Planning a Link Bait Strategy
Nov 20, 2009 - Six steps to getting Web site visitors to take your link bait and how to hold on to them. Comments
Marketer's Impotence Syndrome
Jun 5, 2009 - Spam for a little blue pill raises the question: how impotent is your online marketing campaign? Comments
In Online Marketing, Better Is Good Enough
May 22, 2009 - Online marketing success isn't about hitting the most home runs. It's about the ability to keep moving to the next base. Comments
To Be or Not to Be Transparent, Part 2
May 8, 2009 - When an e-commerce company responds to a customer complaint, how far should it go to appease the customer? A first-person case study. Comments
To Be or Not to Be Transparent?
Apr 24, 2009 - When disclosing important information to customers, where does an e-commerce company's obligation end and a customer's responsibility begin? Comments
Online Optimization, Like Parenting, Never Ends
Apr 10, 2009 - And like parenting, you're going to make mistakes. Comments
The Value of Content Marketing
Mar 27, 2009 - Best practices for using online content marketing to improve conversations with and among your customers. Comments
Building a Dynamic E-commerce Team
Mar 13, 2009 - Sears Canada's Simon Rodrigue describes how to build a successful e-commerce team. Comments
Building Optimization Into Your Business Culture
Feb 27, 2009 - Building Optimization Into Your Business Culture Comments
The Power of Persona-lization
Feb 13, 2009 - Learn how personalization technologies can help online businesses better connect with customers. Comments
The Power of RFM
Jan 30, 2009 - How to use recency, frequency, and monetary value to rank customers and drive better results. Comments
Rebuilding a Personal Brand
Nov 6, 2009 - An interactive marketing pro reveals steps he's taking to increase his online visibility after establishing a new Web site on a new domain. Comments
Strategy Challenges for Effective Online Marketers, Part 2
Oct 23, 2009 - Questions to ask when aiming to improve testing and usability, metrics, and conversion rates. Comments
Strategy Challenges for Effective Online Marketers, Part 1
Oct 9, 2009 - Questions to ask when aiming to reach more people and better people, and requesting more resources. Comments
How to Trim the Online Ad Budget
Sep 25, 2009 - Even the smartest online marketer can get into a comfort zone and miss seeing fat in their budgets. Here are some places to look. Comments
What Is Your True Conversion Rate?
Sep 11, 2009 - Tips for prioritizing online marketing campaign optimization and improving conversion rates. Comments
Social Media Is Not the Message
Aug 28, 2009 - A good message on any medium can be effective; a bad message isn't cured by Web 2.0 technology. Comments
When Landing Page Optimization Isn't Enough
Aug 14, 2009 - Other issues that could be lowering your conversion rate and a chance to have your site reviewed. Comments
Segment Your Way Out of Sadness
Jul 31, 2009 - You don't need to be an analytics ninja to set up a few helpful segments. Remember, metrics based on averages produce average results. Comments
What Social Media Can and Can't Do for You
Jul 17, 2009 - Social media isn't everything people are hoping it will be, yet. Still, there's value in being a part of the online 2.0 conversation. Comments
Web Analytics and Yellow Lobsters
Jun 19, 2009 - A new report shows that good analytics strategies are as rare as yellow lobsters. Comments
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