Go On... Commit to the Revolution

Apr 18, 2006 - Where Disney's radical content move breaks ground -- and where it falls short. Comments

Making the Switch

Apr 4, 2006 - A traditional media veteran reflects on his first four months as an interactive media director. Comments

March Madness, Again on Demand

Mar 21, 2006 - CBS develops a more appealing, sophisticated on-demand strategy. Comments

The Pork World Tour

Mar 7, 2006 - Some unexpected media placements for The Other White Meat. Comments

Listen Up: Podcasts You Should Pay Attention To

Feb 21, 2006 - Eight podcasts to help you keep up with the advertising industry. Comments

How Can You Not Be Excited About Interactive?

Feb 7, 2006 - 2006 is poised be a watershed year for interactive marketing. Comments

MSN's Answer to Search (and Maybe a Few Other Things)

Jan 24, 2006 - Will MSN Search's ability to connect marketers and consumers in a platform-agnostic way put the new engine on top? Comments

Cookie Deletion: More Good News

Jan 10, 2006 - JupiterResearch has released a new study on cookie deletion. Pete talks with JupiterResearch analyst Eric Peterson about what this means for marketers. Comments

The Great Media Debate

Dec 27, 2005 - Is online media buying still an area of specialization, or are those days finally over? Comments

Step Up Your Online Planning

Dec 13, 2005 - Have your online campaigns gotten a little stale? Five ideas to perk up campaign performance. Comments

Coming to Grips With Google Analytics

Nov 29, 2005 - It's Google and it's free. But is Google Analytics the right choice for your business? Comments

Blog Advertising

Nov 15, 2005 - Blog advertising is growing up. And blowing up. Comments

The Case for View-Based Conversions

Nov 1, 2005 - You're not using view-based conversions to evaluate your online media campaigns? Why? Five steps to determine how well they help a campaign. Comments

Consumers Seize Control, Part 3: "'Lost' Casts"

Oct 18, 2005 - Podcasts plus "Lost" fanaticism equals opportunities. Simple ways to take advantage of podcasting. Comments

Interactive and the Brand Experience Cycle

Oct 4, 2005 - Funnel, schmunnel. The cycle -- that's the new funnel. Comments

When Should Online Come Before TV?

Sep 20, 2005 - Five questions to help you determine when the Internet should be primary. Comments

Consumers Seize Control, Part 2: The Reward

Sep 6, 2005 - An open call for ad content. Comments

Consumers Seize Control, Part 1: The Proposition

Aug 23, 2005 - Five questions to help prepare for a consumer-centric ad campaign. Comments

Interactive Creative: The Battle Rages On

Aug 9, 2005 - Creative, media, and account people alike are tasked with raising the interactive creative bar. Comments

Step Up Your Online Planning

Jul 26, 2005 - Have your online campaigns gotten a little stale? Five ideas to perk up campaign performance. Comments

Increase Performance With Multivariate Testing

Jul 12, 2005 - We have sophisticated tracking and optimization systems for online campaigns. Yet do we look beyond what happens at the advertising level? Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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