bettycrocker

Behind Betty Crocker's Winning Holiday Social Campaign

Jan 17, 2012 - The cake mix maker's in-house kitchen staff is ready to interact with fans and followers. Comments

Execs & Accounts: Cheil USA, AKQA, Mediabrands

Jan 12, 2012 - Cheil USA makes first hires under Lars Bastholm; AKQA promotes Pierre Lipton to ECD. Comments

Execs & Accounts: Wunderman Wins Levi's Digital Duties; Apple Names New iAd Chief

Jan 4, 2012 - Wunderman becomes Levi's first global digital agency; Todd Teresi will helm Apple's pricey mobile ad network. Comments

ClickZ Holiday Social Showdown: Betty Crocker Wins!

bettycrocker2 Jan 3, 2012 - The cake and cookie mix maker demonstrated that old brands can learn new tricks. Comments

ClickZ Holiday Social Showdown: Round Three Winners

bettycrocker Dec 22, 2011 - UPDATE: Iconic American brands Betty Crocker and Converse make it to the final round. Vote now! Comments

Execs & Accounts: IAB, New Media Strategies, iCrossing

Dec 21, 2011 - IAB promotes Doty, NMS's Snyder steps down, iCrossing names chief creative officer. Comments

ClickZ Holiday Social Showdown: Round Two Winners

converse-youtube Dec 15, 2011 - Betty Crocker, Converse, and others stay in the game! Comments

ClickZ Holiday Social Showdown: Round One Winners

buildabear-fb-liveevent Dec 8, 2011 - Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive! Comments

Execs & Accounts: Zeta, CP+B, Organic, LBi

tommarkham Dec 6, 2011 - Minna Rhee replaces Al DiGuido at Zeta; Organic promotes two; CP+B names top digital creative; and more. Comments

A Third of Mobile Ads Used to Sustain In-Market Presence

Dec 2, 2011 - Millennial Media’s Q3 report suggests branding ads on the network are growing. Comments

ClickZ Holiday Social Showdown: Vote Your Picks!

cowboy-shooting-flat Dec 1, 2011 - Which brands will have the best social media campaigns this holiday season? Vote each week for your picks! Comments

Gallery: What Cyber Monday Looks Like

zappos-cybermonday Nov 28, 2011 - Snapshots of the web's top sites on a key shopping day. Comments

Velti Buys UK's Mobile Interactive Group for $25M

Nov 15, 2011 - MIG serves 300 customers, including PepsiCo, Skype and Sony. Comments

Execs & Accounts: AKQA, Organic, Twitter

Nov 11, 2011 - AKQA adds 15 to media team, Organic creates chilling work for meth project. Comments

Publicis to Acquire Wangfan

Nov 2, 2011 - Shanghai-based digital shop's clients include Puma and General Motors. Comments

Execs & Accounts: Yell, Profero, Twitter

Oct 31, 2011 - Scott Moore joins Yell, and Google's founding blogger heads to Twitter. Comments

Agency Execs: R/GA, McCann, Two Bulls

tony-effik Oct 24, 2011 - R/GA names Effik to grow media unit, McCann Erickson makes multiple hires. Comments

Execs & Accounts: Pandora Hires CMO, eDialog Names Barrat Prez

Oct 18, 2011 - Simon Fleming-Wood becomes first CMO of Internet radio service, which faces tough new competition in the U.S. Comments

Agency News: Mediabrands Buys Social Shop; New Role for Starcom's Chris Allen

Oct 7, 2011 - Mediabrands buys Spring Creek Group; Chris Allen shifts to new role at Starcom USA, MRM London and Meteorite Merge. Comments

Execs & Accounts: Vibrant Media, Underdog Media, FRWD

Oct 4, 2011 - Irvine moves to Vibrant; Hirsch backs Underdog, FRWD snatches BrandinHand. Comments

Last Week in Ads: Converse, Heineken [Gallery]

catchmeifyoucan-musical-nytimes-nyregion Sep 6, 2011 - Shark Night sinks its choppers into Yahoo Movies, and more. Comments

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