The New Inventory Problem, Part 1

Jul 29, 2004 - Frequency caps: Just when you thought things were tough in inventory management, they got even tougher. Comments

Wearing the White Hat: Delivering Numbers People Can Trust

Jul 15, 2004 - What does it mean in practice to ensure the numbers we report to the marketplace and advertisers are above reproach? Comments

Setting Behavioral Targeting Standards, Part 2

Jul 1, 2004 - Standards for capturing and using behavioral targeting campaign data: Who owns the data? What can each party do with it? What should they do with it? Second in a series. Comments

Setting Behavioral Targeting Standards, Part 1

Jun 17, 2004 - Start with less pollution, more transparency. First in a series. Comments

Behavioral Targeting: Then and Now

Jun 3, 2004 - Why will behavioral targeting work now? Why didn't it work then? Comments

Newspaper Publishers: Don't Make a Bad Situation Worse, Part 2

May 20, 2004 - Using the Internet to save millions of dollars and retain customers. Comments

Newspaper Publishers: Don't Make a Bad Situation Worse, Part 1

May 6, 2004 - Abolishing free site access could destroy the newspaper industry. Comments

Who Owns the Data?

Apr 22, 2004 - Battle lines are being drawn. Who will win the data ownership war? Comments

The 100 Percent Solution for Online Advertising

Apr 8, 2004 - Vision from the top: Microsoft and competitor Yahoo! united to present one of the strongest arguments yet for online advertising's future. Comments

When Does Real Time Matter?

Mar 25, 2004 - There's hardly a technology out there that doesn't tout 'real-time' capabilities. What is real time, anyway? And when do you need it? Comments

Why Is Search So Hot?

Mar 11, 2004 - What does search have the rest of online advertising doesn't? Comments

The Procurement Officer: Your New Best Friend

Feb 26, 2004 - Brand-building can be translated to spreadsheets. And that's how you'll sell it in the Accountability Era. Comments

Audience Data Turns Consumer Sites Into B2B Channels

Feb 12, 2004 - B2B sites, watch out! Consumer Web sites are moving into your turf. Comments

Get Real About Faux Precision in Web Analytics

Jan 29, 2004 - The Internet is the most measurable medium ever, but it's not as measurable as many would lead you to believe. Comments

Common Mistakes in Selecting and Implementing Analytics Systems

Jan 15, 2004 - The top nine mistakes in selecting and implementing Web analytics systems. Comments

The 2004 Crystal Ball for Media

Dec 18, 2003 - What's going to rock the media world in 2004? Our expert says search... and iTV. Comments

Solving the Inventory Problem, Part 2

Dec 4, 2003 - What lies at the root of online publishers' inventory problem and strategic approaches to solve it. Part two of a two-part series. Comments

Solving the Inventory Problem, Part 1

Nov 20, 2003 - What lies at the root of online publishers' inventory problem and strategic approaches to solve it. Part one of a two-part series. Comments

Traditional Media Falters. Attack!

Nov 6, 2003 - First newspapers, now broadcast are hemorrhaging audience share. Seize the moment. Comments

Ineffective Advertising: Make It Go Away

Oct 23, 2003 - Data and analysis changed every facet of business except advertising. Guess what's next in line for a complete overhaul? Comments

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