Marketing News & Expert Advice
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What Are Your Best Customers Doing on Your Web Site?
Jul 12, 2005 - Knowing how customers behave on your Web site can improve sales, marketing, and even the site itself. Comments
Advanced Testing for Marketers
Feb 8, 2005 - Applying advanced test design to marketing is nothing new. Marketers must study testing techniques and understand how they work. Comments
Google AdWords: The David Letterman Effect
Jan 25, 2005 - A talk-show segment and an off-the-cuff quip, and a Google AdWords campaign is launched within minutes to reap the (measurable) results. Comments
Does Your Privacy Policy Mean Anything?
Jan 11, 2005 - You assure customers their personal information is protected by a privacy policy. Is it? Comments
Involvement Data
Dec 28, 2004 - Easy interactivity means richer rewards for marketers. Comments
Trends to Leverage Now
Dec 14, 2004 - Digital trends you can leverage today (before competitors jump on them tomorrow). Comments
Resolve to Test in 2005
Nov 30, 2004 - Two holiday gifts to help you with that resolution. Comments
Identify and Get Rid of Your Worst Customers
Nov 16, 2004 - Some of your customers steal from you. Are you going to do anything about it? Comments
Data Sources, Part 2: B2B (and Free) Data
Nov 2, 2004 - Where to go for the names and the numbers. Comments
Data Sources, Part 1: Consumer Level
Oct 19, 2004 - Where to go for the names and the numbers. Comments
Sometimes, You Just Don't Need Customer Data
Oct 5, 2004 - Get the basics right before you conduct the customer survey. Comments
Advancements to Help Analyze Your Data
Jun 28, 2005 - What's faster,better, more accurate, and less expensive in analytics technology. Comments
Using Predictive Models, Part 3
Jun 14, 2005 - A predictive modeling primer for marketers. Last of a three-part series. Comments
Using Predictive Models, Part 2
May 31, 2005 - A predictive modeling primer for marketers. Second of a three-part series. Comments
Using Predictive Models, Part 1
May 17, 2005 - A predictive modeling primer for marketers. Part one of a series. Comments
What's on Marketers' Minds?
May 3, 2005 - What do marketers need to know more about? What do they want to learn? Comments
Online Data-Gathering Tools
Apr 19, 2005 - Need to gather data? Check out these useful Internet tools. Comments
How to Monitor the Chatter
Apr 5, 2005 - Who's saying what about your products and services, your brand, and your competitors? A cool tool helps you find out. Comments
The First Thing to Do With Your Data
Mar 22, 2005 - How to use data to identify and understand your best -- and worst -- customers. Comments
Seven Ways to Improve Measurement in Your Data Use
Mar 8, 2005 - The steps to complete before you even think about investing in an analytics package. Comments
Text Mining: MI5's (and Your) Secret Weapon
Feb 22, 2005 - If your customers are talking to you, shouldn't you listen to what they're saying? Text mining can help. Comments
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