Consumer Data, Marketing, and the Presidency

Sep 21, 2004 - Campaign data tactics -- not just for presidential hopefuls. Comments

Shopping for a Software Solution, Part 2: Reporting

Sep 7, 2004 - Shopping for an analytics software solution? Options, advice, and recommendations. Comments

Shopping for a Software Solution, Part 1: Statistical Analysis

Aug 24, 2004 - Shopping for an analytics software solution? Options, advice, and recommendations. Comments

Getting Your Data Into Shape

Aug 10, 2004 - Is your data in the most conducive format for use? Two case studies to help firm up your data. Comments

Google AdWords as a Research Tool and Focus Group

Jul 27, 2004 - If someone offered you $20,000 worth of research on your customers for virtually nothing, wouldn't you accept? Comments

What Are Your Best Customers Doing on Your Web Site?

Jul 13, 2004 - Knowing how customers behave on your Web site can improve sales, marketing, and even the site itself. Comments

Quality Time

Jun 29, 2004 - The average time spent on many sites is a critical, and overlooked, metric. Comments

Using What You've Got

Jun 15, 2004 - Strut your stuff. Your data capabilities are probably more whiz-bang than you think. Comments

Vanquish Set to Launch Anti-Spam Fee Service

Sep 5, 2002 - The company will allow recipients to impose fines on senders of unwanted mail. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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