Marketing News & Expert Advice
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Consumer Data, Marketing, and the Presidency
Sep 21, 2004 - Campaign data tactics -- not just for presidential hopefuls. Comments
Shopping for a Software Solution, Part 2: Reporting
Sep 7, 2004 - Shopping for an analytics software solution? Options, advice, and recommendations. Comments
Shopping for a Software Solution, Part 1: Statistical Analysis
Aug 24, 2004 - Shopping for an analytics software solution? Options, advice, and recommendations. Comments
Getting Your Data Into Shape
Aug 10, 2004 - Is your data in the most conducive format for use? Two case studies to help firm up your data. Comments
Google AdWords as a Research Tool and Focus Group
Jul 27, 2004 - If someone offered you $20,000 worth of research on your customers for virtually nothing, wouldn't you accept? Comments
What Are Your Best Customers Doing on Your Web Site?
Jul 13, 2004 - Knowing how customers behave on your Web site can improve sales, marketing, and even the site itself. Comments
Quality Time
Jun 29, 2004 - The average time spent on many sites is a critical, and overlooked, metric. Comments
Using What You've Got
Jun 15, 2004 - Strut your stuff. Your data capabilities are probably more whiz-bang than you think. Comments
Vanquish Set to Launch Anti-Spam Fee Service
Sep 5, 2002 - The company will allow recipients to impose fines on senders of unwanted mail. Comments
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