Marketing News & Expert Advice
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13 Tactics to Make Social Media Work Harder
Jan 25, 2010 - Learn how to leverage social media effectively to drive real results with these actionable tactics. Comments
Five Reasons Customers Pay for Content
Aug 10, 2009 - Media and other content organizations are looking for creative ways to drive revenues and profitability. Here are five steps for analyzing your paid content offerings. Comments
Eight Ways to Reach Teens
Jul 27, 2009 - What marketers need to know about teenagers' use of devices and media. Comments
Seven Ways to Reach Your Online Audience More Effectively
Jul 13, 2009 - Do you know where your audience is? Comments
Social Media Is Changing the Content Marketplace
Jun 15, 2009 - What's traditional media to do? Five ways social media is affecting content. Comments
Use Blogs to Extend Social Reach, Drive Online Sales
Jun 1, 2009 - How to create, spread, and measure a blog that consumers will find useful. Comments
Five Ways to Use Twitter to Improve Your Marketing
May 18, 2009 - Marketing considerations and how to measure the impact of using Twitter. Comments
Online Video: Viral Isn't Everything
May 4, 2009 - Five steps to make your online video more effective. Comments
PR Goes Multichannel
Apr 20, 2009 - A five-step approach to a multichannel public relations campaign. Comments
Competitive Analysis in Tough Times
Apr 6, 2009 - Three factors to watch as you make competitive analysis an ongoing practice instead of an annual or quarterly review. Comments
Using Social Media Advertising to Drive Results
Mar 23, 2009 - Your marketing campaign must be contextually relevant, gives something of value to the social networker, and requires active participation on your part. Comments
Seven Top Online Marketing Trends for 2010
Jan 11, 2010 - Developing an online marketing strategy in a maturing marketplace is harder than in a dynamic, growing one. Here are factors to consider. Comments
Seven Ways to Get Your Marketing Back on Track in 2010
Dec 28, 2009 - A look at today's interactive marketing realities and how to adapt to the new marketplace. Comments
Social Media Checklist for Small and Medium Size Businesses
Dec 14, 2009 - Nine ways that SMBs can develop a viable social media marketing strategy. Comments
Optimizing Your E-Commerce Site: Three Levers for Success
Nov 30, 2009 - How to tune up your Web site now for the end-of-the-year holiday season. Comments
Three Ways to Use Content to Engage Your Audience
Nov 16, 2009 - Think creatively to build relationships with your customers and enhance your content offering. Comments
Seven Ways To Tap Social Shopping
Nov 2, 2009 - How marketers can get the best results during the upcoming holiday shopping season from social marketing initiatives. Comments
Three Ways to Socialize Your E-mail Communications
Oct 19, 2009 - E-mail and social media work together. Here's how. Comments
Three Ways to Leverage Existing Media Assets
Oct 5, 2009 - Media companies can test these options to make money in online publishing. Comments
Seven Factors to Consider When Pricing Online TV Video
Sep 21, 2009 - As more television content goes digital, one of the biggest marketing challenges is to figure out the right way to price it -- and determine what role advertising plays. Comments
Is It Time to Affiliate?
Aug 24, 2009 - The five reasons, five hurdles, and five metrics of affiliate marketing. Comments
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