13 Tactics to Make Social Media Work Harder

Jan 25, 2010 - Learn how to leverage social media effectively to drive real results with these actionable tactics. Comments

Seven Top Online Marketing Trends for 2010

Jan 11, 2010 - Developing an online marketing strategy in a maturing marketplace is harder than in a dynamic, growing one. Here are factors to consider. Comments

Seven Ways to Get Your Marketing Back on Track in 2010

Dec 28, 2009 - A look at today's interactive marketing realities and how to adapt to the new marketplace. Comments

Social Media Checklist for Small and Medium Size Businesses

Dec 14, 2009 - Nine ways that SMBs can develop a viable social media marketing strategy. Comments

Optimizing Your E-Commerce Site: Three Levers for Success

Nov 30, 2009 - How to tune up your Web site now for the end-of-the-year holiday season. Comments

Three Ways to Use Content to Engage Your Audience

Nov 16, 2009 - Think creatively to build relationships with your customers and enhance your content offering. Comments

Seven Ways To Tap Social Shopping

Nov 2, 2009 - How marketers can get the best results during the upcoming holiday shopping season from social marketing initiatives. Comments

Three Ways to Socialize Your E-mail Communications

Oct 19, 2009 - E-mail and social media work together. Here's how. Comments

Three Ways to Leverage Existing Media Assets

Oct 5, 2009 - Media companies can test these options to make money in online publishing. Comments

Seven Factors to Consider When Pricing Online TV Video

Sep 21, 2009 - As more television content goes digital, one of the biggest marketing challenges is to figure out the right way to price it -- and determine what role advertising plays. Comments

Is It Time to Affiliate?

Aug 24, 2009 - The five reasons, five hurdles, and five metrics of affiliate marketing. Comments

Five Reasons Customers Pay for Content

Aug 10, 2009 - Media and other content organizations are looking for creative ways to drive revenues and profitability. Here are five steps for analyzing your paid content offerings. Comments

Eight Ways to Reach Teens

Jul 27, 2009 - What marketers need to know about teenagers' use of devices and media. Comments

Seven Ways to Reach Your Online Audience More Effectively

Jul 13, 2009 - Do you know where your audience is? Comments

Social Media Is Changing the Content Marketplace

Jun 15, 2009 - What's traditional media to do? Five ways social media is affecting content. Comments

Use Blogs to Extend Social Reach, Drive Online Sales

Jun 1, 2009 - How to create, spread, and measure a blog that consumers will find useful. Comments

Five Ways to Use Twitter to Improve Your Marketing

May 18, 2009 - Marketing considerations and how to measure the impact of using Twitter. Comments

Online Video: Viral Isn't Everything

May 4, 2009 - Five steps to make your online video more effective. Comments

PR Goes Multichannel

Apr 20, 2009 - A five-step approach to a multichannel public relations campaign. Comments

Competitive Analysis in Tough Times

Apr 6, 2009 - Three factors to watch as you make competitive analysis an ongoing practice instead of an annual or quarterly review. Comments

Using Social Media Advertising to Drive Results

Mar 23, 2009 - Your marketing campaign must be contextually relevant, gives something of value to the social networker, and requires active participation on your part. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.


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