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The New Behavioral Trojan Horse

Andy Chen  |  Data-Driven Marketing

May 10, 2006 - Desktop versus browser? Wrong question. Comments

Andy Chen  |  Data-Driven Marketing

Behavioral Targeting's Global Frontier

Aug 31, 2005 - The Internet has nurtured and contributed to globalization. Globalization, in turn, will take the Internet to the next level as a business platform. Comments

Andy Chen  |  Data-Driven Marketing

Shaping Consumer Behavior

Aug 17, 2005 - We have a chance to shape consumer behavior rather than simply monitor and react to it. Comments

Andy Chen  |  Data-Driven Marketing

Targeting the Maximum Yield

Aug 3, 2005 - Intelligent targeting and behavioral segmentation are key to achieving maximum yield for an online campaign. Comments

Andy Chen  |  Data-Driven Marketing

Defining the Target to Target the Defined

Jul 20, 2005 - 'Be' is the beginning of behavior. Comments

Andy Chen  |  Data-Driven Marketing

The Science of Behavioral Targeting

Jul 6, 2005 - Science is the new media art -- particularly in online media. Comments

Andy Chen  |  Data-Driven Marketing

The Lean, Mean Targeting Machine

Jun 22, 2005 - Behavioral targeting as lean production model. Comments

Andy Chen  |  Data-Driven Marketing

Behavioral Targeting and the Loyalty Exchange

Jun 8, 2005 - How behavioral targeting can help establish a strong CRM program. Comments

Andy Chen  |  Data-Driven Marketing

CPU: A New Behavioral Targeting Media Model

May 25, 2005 - What if advertisers could buy by cost-per-unique user, instead of by impressions and clicks? Comments

Andy Chen  |  Data-Driven Marketing

The Micro and Macro of Behaviors

May 11, 2005 - Behavioral targeting provides the very definition of interactive marketing. Comments

Andy Chen  |  Data-Driven Marketing

The Behavioral Network Effect

Apr 27, 2005 - Audience management is the new network and media standard. Comments

Andy Chen  |  Data-Driven Marketing

Behavior: A Critical Filter in Target Segmentation

Apr 12, 2006 - Sophisticated behavioral targeting requires advanced media planning. Solid segmentation helps establish the right foundation. Comments

Andy Chen  |  Data-Driven Marketing

Targeting Behavior? Think Purchase Cycle

Mar 15, 2006 - Behavioral targeting can be more relevant for high purchase-involvement products. Comments

Andy Chen  |  Data-Driven Marketing

Redefining the Media Value Chain

Feb 15, 2006 - With increasing demand and adoption of behavioral targeting, a more modern, relevant way of defining and delivering value has emerged in media. Comments

Andy Chen  |  Data-Driven Marketing

The Great Behavioral Divide

Jan 18, 2006 - It's the age of online behavioral segmentation and targeting. Does gender still matter? Comments

Andy Chen  |  Data-Driven Marketing

Behavioral Targeting: Eyes on the Road Ahead in 2006

Dec 21, 2005 - Three areas where behavioral targeting can improve in the New Year. Comments

Andy Chen  |  Data-Driven Marketing

Targeting Behavior, Maslow's Way

Nov 23, 2005 - What would Abraham Maslow say about behavioral targeting? Comments

Andy Chen  |  Data-Driven Marketing

Behavioral Targeting: Beyond Online

Oct 26, 2005 - Address the deeper implications -- and the bigger picture -- of behavioral targeting. Comments

Andy Chen  |  Data-Driven Marketing

Quest for Targeting: Behavior vs. Intent

Oct 12, 2005 - Is intent more important than behavior? Comments

Andy Chen  |  Data-Driven Marketing

How Much Should a Behavior Cost?

Sep 28, 2005 - Is behavior a tradable commodity? If so, how should it be sold and purchased? Comments

Andy Chen  |  Data-Driven Marketing

Online Branding and the Behavioral Partnership

Sep 14, 2005 - Behavioral targeting can be a powerful tool for effectively grabbing consumer attention online in the complicated game of online branding. Comments

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