Before You Hit "Send," Consult Your E-mail Checklist

Nov 14, 2007 - Does every e-mail campaign include the date, a call to action, and other essentials? Comments

Subject Line Testing Scenarios

Oct 31, 2007 - Gauge whether personalization, branding, and subject line length help or hurt e-mail open rates. Comments

E-mail Stats Every B2B Marketer Should Know

Oct 17, 2007 - Some facts and figures to consider when planning e-mail marketing budgets and campaigns for the coming year. Comments

Not So Fast: Slow Down Your E-mail Review Process

Oct 3, 2007 - An effective e-mail marketing campaign requires time to format, review, and test the message. Comments

B2B Client Relations by E-mail

Sep 19, 2007 - Recognize when online communications can hurt a business relationship. Comments

Hit the Books to Succeed in B2B E-Mail Marketing

Sep 5, 2007 - Most e-mail marketers have gaps in their knowledge. Fill in yours with a new kit. Comments

Archive Your B2B E-Newsletters for SEO Success

Aug 22, 2007 - Make your past newsletters keep working for you. Comments

Your Vacation Message: Make It Work for You

Aug 8, 2007 - Going on vacation this month? Your out-of-office message will probably be the only point of contact between you and your colleagues and clients. Comments

Webinar E-mails: A Roadmap for Success

Jul 25, 2007 - More about benchmarks, Webinar promotion vehicles, schedules, and attracting potential attendees. Comments

Drive Webinar Registrations Via E-mail

Jul 11, 2007 - Without driving yourself to distraction. Comments

Delta Faucet Directs E-Mail Flow

Jul 11, 2007 - For B2B marketers, there's often a go-between involved in sales. In those cases, should customer e-mail come from the larger company with a known brand or the intermediary who 's actually in touch with the client? Comments

Missed B2B E-Mail Opportunities

Jun 27, 2007 - The one that got away... Comments

Outgrowing Your Homegrown E-mail System

Jun 13, 2007 - How to determine when it's time to ditch your internal e-mail solution and call the pros. Comments

Mama, Don't Let Your Babies Grow Up to Be E-mail Copywriters

May 30, 2007 - Too many marketers are cheap with e-mail writing budgets, keeping the best practitioners out of the business. Comments

E-mail Overload: A Solution

May 2, 2007 - How one conglomerate tamed a tangle of internal e-mail messages with a secure, catalogued microsite. Comments

Green Up Your E-mail

Apr 18, 2007 - Three ways to make e-mail more environmentally friendly. Comments

Ten E-mail Starters to Break Writer's Block

Apr 4, 2007 - What to do when your monitor is the proverbial blank piece of paper. Comments

E-Mail Help for a Help Desk Company

Mar 22, 2007 - A case study for moving more of B2B marketing to e-mail. Comments

Inbox Feng Shui

Mar 21, 2007 - Rather than watch your subscribers leave due to newsletter e-overload, check out these three tips. Comments

The Confirmation E-mail Conundrum

Mar 7, 2007 - Most marketers recognize confirmation e-mail is a tremendous vehicle for cross- and up-selling. So why don't more companies seize this extraordinary opportunity? Comments

Outlook 2007: The Sky Isn't Falling

Feb 21, 2007 - How to make e-mail render well in Outlook 2007. Comments

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