Consumers Say: E-Mail Ad Relevance Up in Last Year

Mar 9, 2005 - Consumers want more indicators of message legitimacy. Comments

Report: Four Ad Categories to Dominate Through 2009

Mar 9, 2005 - JupiterResearch report finds four billion-dollar categories dominating ad spend. Comments

MediaNews Group Interactive Intros Behavioral Targeting

Mar 8, 2005 - Initial audience segments the company will develop for advertisers include auto buyers, home buyers and job seekers. Comments

Healthcare Consumers Rely on Consumer-Generated Content

Mar 8, 2005 - Pattern both opportunity and threat to health manufacturers' sales. Comments

Poindexter Hits Suite Spot with Tech Update

Mar 7, 2005 - Blue chip clients, including AOL, American Express, and Eddie Bauer, are already using the products. Comments

Study: IYPs at a Competitive Disadvantage in Local Search

Mar 7, 2005 - Recipe for ongoing viability will be to partner with an array of local search technology and content providers. Comments

Internet Played Bigger Role in U.S. Politics in '04

Mar 6, 2005 - People turned to Web as a primary political news source during election year. Comments

Microsoft Data Shows E-Mail Authentication Effective

Mar 4, 2005 - Adoption of e-mail authentication technologies spikes after November FTC conference. Comments

Experts: Policing Affiliates Big Challenge for PPC Search Players

Mar 4, 2005 - Increasingly sophisticated bots are especially difficult for paid listings players to handle. Comments

Disney Employs Web-Only Video in "Pacifier" Ad

Mar 4, 2005 - The video creative is part of an online campaign that uses banner ads and a promotional Web site. Comments

Tacoda to Unveil Ad Network for Brand Advertisers

Mar 3, 2005 - The network is the second for the behavioral targeting player. Comments

Online Travel Companies Edge Airline Web Sites

Mar 3, 2005 - Ease-of-use disparity impacts online sales. Comments

Keyword Prices Slip in February

Mar 2, 2005 - Post-holiday season decline seen as an opportunity for advertisers. Comments

Firefox Adoption Shows Signs of Cooling

Mar 1, 2005 - But the Mozilla browser is still gaining market share at the expense of Internet Explorer. Comments

Vertical Engines Cannibalizing Majors' Traffic?

Mar 1, 2005 - Hitwise data shows leakage away from major search engines. Comments

Majority of Searchers Use Multiple Search Engines

Feb 28, 2005 - Market share still up for grabs. Comments

Study: Marketers Behind the Technology Curve

Feb 28, 2005 - Marketers' leading technology concerns involve issues of privacy, invasiveness, and fraud. Comments

Online Dating Effective, Yet Growth Lags

Feb 25, 2005 - What's the future of online romance? Comments

Claria's CPO Named to Federal Privacy Committee

Feb 24, 2005 - The new Department of Homeland Security committee will advise on security and privacy issues. Comments

Impression Spam Worries Google Advertisers

Feb 24, 2005 - Related to click fraud, the phenomenon draws Google's CTR-based ad ranking system into question. Comments

VoIP Poised to Take Flight?

Feb 23, 2005 - Concerns around increased regulation, and security issues temper an otherwise exuberant forecast. Comments

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