Report: Four Ad Categories to Dominate Through 2009

Mar 9, 2005 - JupiterResearch report finds four billion-dollar categories dominating ad spend. Comments

Consumers Say: E-Mail Ad Relevance Up in Last Year

Mar 9, 2005 - Consumers want more indicators of message legitimacy. Comments

MediaNews Group Interactive Intros Behavioral Targeting

Mar 8, 2005 - Initial audience segments the company will develop for advertisers include auto buyers, home buyers and job seekers. Comments

Healthcare Consumers Rely on Consumer-Generated Content

Mar 8, 2005 - Pattern both opportunity and threat to health manufacturers' sales. Comments

Study: IYPs at a Competitive Disadvantage in Local Search

Mar 7, 2005 - Recipe for ongoing viability will be to partner with an array of local search technology and content providers. Comments

Poindexter Hits Suite Spot with Tech Update

Mar 7, 2005 - Blue chip clients, including AOL, American Express, and Eddie Bauer, are already using the products. Comments

Internet Played Bigger Role in U.S. Politics in '04

Mar 6, 2005 - People turned to Web as a primary political news source during election year. Comments

Microsoft Data Shows E-Mail Authentication Effective

Mar 4, 2005 - Adoption of e-mail authentication technologies spikes after November FTC conference. Comments

Disney Employs Web-Only Video in "Pacifier" Ad

Mar 4, 2005 - The video creative is part of an online campaign that uses banner ads and a promotional Web site. Comments

Experts: Policing Affiliates Big Challenge for PPC Search Players

Mar 4, 2005 - Increasingly sophisticated bots are especially difficult for paid listings players to handle. Comments

Tacoda to Unveil Ad Network for Brand Advertisers

Mar 3, 2005 - The network is the second for the behavioral targeting player. Comments

Online Travel Companies Edge Airline Web Sites

Mar 3, 2005 - Ease-of-use disparity impacts online sales. Comments

Keyword Prices Slip in February

Mar 2, 2005 - Post-holiday season decline seen as an opportunity for advertisers. Comments

Firefox Adoption Shows Signs of Cooling

Mar 1, 2005 - But the Mozilla browser is still gaining market share at the expense of Internet Explorer. Comments

Vertical Engines Cannibalizing Majors' Traffic?

Mar 1, 2005 - Hitwise data shows leakage away from major search engines. Comments

Majority of Searchers Use Multiple Search Engines

Feb 28, 2005 - Market share still up for grabs. Comments

Study: Marketers Behind the Technology Curve

Feb 28, 2005 - Marketers' leading technology concerns involve issues of privacy, invasiveness, and fraud. Comments

Online Dating Effective, Yet Growth Lags

Feb 25, 2005 - What's the future of online romance? Comments

Impression Spam Worries Google Advertisers

Feb 24, 2005 - Related to click fraud, the phenomenon draws Google's CTR-based ad ranking system into question. Comments

Claria's CPO Named to Federal Privacy Committee

Feb 24, 2005 - The new Department of Homeland Security committee will advise on security and privacy issues. Comments

VoIP Poised to Take Flight?

Feb 23, 2005 - Concerns around increased regulation, and security issues temper an otherwise exuberant forecast. Comments

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