Marketing News & Expert Advice
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Ten Big Questions Every CMO Must Ask
The advent of digital and social media has introduced important new questions to ask, evaluate, and ask again. Here are 10 to consider.
Why Brand Advocacy Matters
Brands must a take a long look in the mirror and ask themselves: what are the root drivers of advocacy?
Twitter by Machiavelli
A look at 16 curious personality types and behaviors emerging from Twitter-land.
100 Columns, and 10 for the "Re-Read" List
Meaningful relationships with social networks, word-of-mouth marketing 101, and more.
Customer Service Meets "Lord of the Twitters"
How to win a chit - rather than get slit - by a twit.
Word-of-Mouth Marketing 101, à la Zappos.com
Zapped by the customer service company that happens to sell shoes.
Ten Reasons Marketers Should Pay Attention to Wikipedia
The online encyclopedia, produced collaboratively by volunteers, is rewriting the marketing script.
10 Interactive Marketing Tips from Barack and Hillary
A look at the equivalent of a Super Bowl of interactive advertising.
Marketing With, Not to, Kids 101
What 2-year-old twins can teach you about the ins and outs of persuasion and marketing.
Adapting to Consumer-Controlled Surveillance
Six rules for companies to promote, protect, and manage brands under the new culture.
Search and Reputation: Your Brand Standing Is Your Shelf Landing
What's the relationship between search and brand reputation?
Super Bowl Advertising: Go Holistic or Go Home
A look behind Nationwide's successful "Life Comes at You Fast" campaign.
The Official 2008 Web 2.0 Buzzword Forecast
"Search moptimization," "wombagging," "friendiligence," "World War 2.0," and other candidates for the 2008 lexicon.
Attention? I Don't Want Your Freakin' Attention!
Hello? This is your customer calling.
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