Marketing News & Expert Advice
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Keeping Consumer Trust During a Crisis
Aug 21, 2007 - At what point does sight, sound, and motion make a difference when connecting with consumers in a crisis? Comments
The Official CGM Glossary
Mar 6, 2007 - Let's finally nail down all those buzzwords and terms surrounding consumer-generated media. Comments
Ten Columns Every CMO Should Read
Feb 20, 2007 - Some marketing issues refuse to go away. Here are 10 past columns that are still relevant. Comments
Attention Gone Amuck? Time for a Wakeup Call!
Feb 6, 2007 - How far will marketers go to get attention? Comments
The Pocket Guide to Super Bowl ROI
Jan 23, 2007 - REV up your Super Bowl ads online. Comments
Designing Interactive Woman
Jan 9, 2007 - An expert pontificates on creating great online experiences for women (and everyone else, too). Comments
2007 Predictions, Diction, and Friction
Dec 26, 2006 - If you're reading this column right now, you are -- I assure you -- a big part of the problem. Comments
Clarifying Word of Mouth
Dec 12, 2006 - What is word of mouth, exactly? Comments
YouTube or ConfuseTube?
Nov 28, 2006 - What's constitutes advertising? And do we care? Comments
Thanks to a Great Friend of the Industry
Nov 14, 2006 - How a giant in the interactive marketing space made history -- and encourages us all to be better than we are. Comments
Real Beauty, Real Breakthrough in Consumer-Fortified Media
Oct 31, 2006 - Ten takeaways from Dove's Real Beauty campaign. Comments
The Two Faces of Facebook
Aug 7, 2007 - Meet Robert Scoble and Jessica Moss, Facebook users. Comments
The 'Three Moments of Truth' Web Site Checklist
Jul 24, 2007 - How do you know if your brand Web site is measuring up to its full capacity and potential? Comments
Meaningful Relationships With Social Networks
Jul 10, 2007 - With social networks, marketers must understand the fine line between a meaningful relationship and cheap one. Comments
Ten Great Marketing Insights From My Summer Intern
Jun 26, 2007 - Online cred -- for credit. Comments
Who Owns the Influencer?
Jun 12, 2007 - Is there a single department, group, or entity charged with influencer management? Should there be? Comments
Marketers, Please Don't Tick Off My Dad
May 29, 2007 - How do we protect our parents from marketers? And why would a passionate marketer ask such a question? Comments
Guess Who's Knocking on Marketing's Door
May 1, 2007 - Say hello to consumer affairs. Comments
Ten Reasons Why I Should Stop Blogging
Apr 17, 2007 - So, should I stop blogging? Comments
Repeat After Me: We're Still in Control!
Apr 3, 2007 - We have more control than we realize. Way more. Comments
Servicing Search: A Better Ad Model?
Mar 20, 2007 - You are what they search. Comments
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