Super Bowl-Sized Internet Opportunities

Feb 28, 2006 - When is it appropriate for a TV commercial to have a clear connection to the Web? Comments

The Commoditization of Advertising

Feb 14, 2006 - Soon it will be easy and affordable for any size company to use TV, print, and other media to reach their audience. Comments

Viral's Long Tail

Jan 31, 2006 - Word-of-mouth campaigns are for confident marketers who know their efforts will live well beyond the launch. Comments

Let the iWeb Begin

Jan 17, 2006 - The iWeb will be the broadcast network of the future, and it will be entirely opt in. Comments

Six Predictions for '06

Jan 3, 2006 - The head of a top interactive shop got his strategists to peer into their crystal balls. Here's what they see for next year. Comments

Light Up the Digital Touch Point Grid

Dec 20, 2005 - Define your grid and find the power to light it up. Comments

Sampling and Remixing: Life Beyond Surf-and-Search

Dec 6, 2005 - Is search becoming "old media"? Comments

RSS on the Rise

Nov 22, 2005 - There's no end of ideas when it comes to combining RSS with marketing. Comments

Women Make Great Ads

Nov 8, 2005 - Why workplace diversity strengthens companies and supports innovation. Comments

What to Do When Your Client Wants a Chicken

Oct 25, 2005 - How to create a great viral experience. Comments

I Want You to Talk About Me

Oct 11, 2005 - Getting to the heart of what advertising is all about. Comments

Funnel-Based Search Strategies

Sep 27, 2005 - Which search terms used on which search engine may tip marketers off to where consumers are in the purchase funnel. Comments

Manage the Experience Gap During Downtime

Sep 13, 2005 - In a perfect world, sites would never go down. Since we live in the real world, six tips for when you have to take a site down. Comments

Pitch to Win

Aug 30, 2005 - How clients and agencies alike can get more out of the RFP process. Comments

The CGM Revolution

Aug 16, 2005 - An enormous, fundamental change is afoot in the media world. Is it time to think about sponsoring a community? Comments

Celebrities and Internet Advertising

Aug 2, 2005 - The rise of viral programming means intellectual property has taken on new significance. Who owns what -- and for how long? Comments

Changing Channels and the Rise of Podcasting

Jul 19, 2005 - The devices are reaching critical mass and the range of content is expanding quickly. Where are the advertisers? Comments

Indecent Brand Exposure

Jul 5, 2005 - Should advertisers risk adjacency to questionable content in an effort to meet goals? Comments

Return of Big-Bang Campaigns

Jun 21, 2005 - How and when do you spend a million to make a splash? Comments

The Return of the Big Idea

Jun 7, 2005 - Lessons from the 2005 Internet Clio Awards. Comments

Is Viral Overexposed?

May 24, 2005 - What works, and what doesn't, in online viral campaigns. Comments

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