Marketing News & Expert Advice
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Super Bowl-Sized Internet Opportunities
Feb 28, 2006 - When is it appropriate for a TV commercial to have a clear connection to the Web? Comments
Funnel-Based Search Strategies
Sep 27, 2005 - Which search terms used on which search engine may tip marketers off to where consumers are in the purchase funnel. Comments
Manage the Experience Gap During Downtime
Sep 13, 2005 - In a perfect world, sites would never go down. Since we live in the real world, six tips for when you have to take a site down. Comments
Pitch to Win
Aug 30, 2005 - How clients and agencies alike can get more out of the RFP process. Comments
The CGM Revolution
Aug 16, 2005 - An enormous, fundamental change is afoot in the media world. Is it time to think about sponsoring a community? Comments
Celebrities and Internet Advertising
Aug 2, 2005 - The rise of viral programming means intellectual property has taken on new significance. Who owns what -- and for how long? Comments
Changing Channels and the Rise of Podcasting
Jul 19, 2005 - The devices are reaching critical mass and the range of content is expanding quickly. Where are the advertisers? Comments
Indecent Brand Exposure
Jul 5, 2005 - Should advertisers risk adjacency to questionable content in an effort to meet goals? Comments
Return of Big-Bang Campaigns
Jun 21, 2005 - How and when do you spend a million to make a splash? Comments
The Return of the Big Idea
Jun 7, 2005 - Lessons from the 2005 Internet Clio Awards. Comments
Is Viral Overexposed?
May 24, 2005 - What works, and what doesn't, in online viral campaigns. Comments
The Commoditization of Advertising
Feb 14, 2006 - Soon it will be easy and affordable for any size company to use TV, print, and other media to reach their audience. Comments
Viral's Long Tail
Jan 31, 2006 - Word-of-mouth campaigns are for confident marketers who know their efforts will live well beyond the launch. Comments
Let the iWeb Begin
Jan 17, 2006 - The iWeb will be the broadcast network of the future, and it will be entirely opt in. Comments
Six Predictions for '06
Jan 3, 2006 - The head of a top interactive shop got his strategists to peer into their crystal balls. Here's what they see for next year. Comments
Light Up the Digital Touch Point Grid
Dec 20, 2005 - Define your grid and find the power to light it up. Comments
Sampling and Remixing: Life Beyond Surf-and-Search
Dec 6, 2005 - Is search becoming "old media"? Comments
RSS on the Rise
Nov 22, 2005 - There's no end of ideas when it comes to combining RSS with marketing. Comments
Women Make Great Ads
Nov 8, 2005 - Why workplace diversity strengthens companies and supports innovation. Comments
What to Do When Your Client Wants a Chicken
Oct 25, 2005 - How to create a great viral experience. Comments
I Want You to Talk About Me
Oct 11, 2005 - Getting to the heart of what advertising is all about. Comments
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