Marketing News & Expert Advice
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Summertime Media Planning Strategies
Jun 2, 2009 - Fifteen ideas to reach people online when they're spending more time offline. Comments
Online Advertising in the Caribbean
Dec 16, 2008 - Online advertising in the Caribbean in 2009 is more like online advertising in 1999. Comments
Making Distinctions in Contextual Advertising
Dec 2, 2008 - There are many types of contextual advertising, but it isn't as confusing as it might seem. Go ahead. Dip your toe in. Comments
Ad:tech NY 2008: Social Media Wins Exposure
Nov 18, 2008 - A conference about online advertising offers some other interesting trends. A round up. Comments
U.S. Women and the Internet, Part 3
Nov 4, 2008 - Seven immutable laws of online marketing to women. Comments
U.S. Women and the Internet, Part 1
Oct 21, 2008 - Women are the number one growth sector online. What else do we know about online women, and how can this information influence ad strategies? Comments
A MIXX of Takeaways
Oct 7, 2008 - The Internet runs on love. What that means for digital marketers. Comments
Social Advertising Industry: Present and Future
Sep 23, 2008 - Highlights from the first-of-its-kind Social Ad Summit. Comments
Pandora: Music and Advertising Happily Married
Sep 9, 2008 - The free, personalized Internet radio allows listeners to create their own stations -- and advertisers to reach them. Comments
Regional Publishers Must Grow Ad Dollars
Aug 26, 2008 - While regional media continue to figure out how to better monetize the Web, they must find better ways to reach their buyers. Comments
Online Event Advertising
Aug 12, 2008 - While your next event may not be as massive as the Beijing Olympics, follow some of these tips and your event will certainly be a winner Comments
How to Prepare for an Online Direct Response Campaign
May 19, 2009 - Eight factors that marketers must consider when developing a direct-response ad campaign for the Web. Comments
B2B Lead Gen Advertisers Finally Have Their Own Network
May 5, 2009 - Madison Logic offers a solution for B2B lead gen advertisers. Comments
Healthcare Advertising's Newest Model
Apr 21, 2009 - An independent producer of health videos offers a new spin on contextual advertising. Comments
Want to Be a Better Media Planner? Get Social
Apr 7, 2009 - In the quest for knowledge, you don't need to go it alone. Here are online resources to connect you with other media professionals. Comments
Online Advertorial Still an Ugly Duckling in 2009
Mar 24, 2009 - Advertorial, paid editorial content provided by an advertiser, has been around for years and continues to evolve. Does it belong in your media plans? Comments
Keeping Tabs on the Interactive Advertising Bureau
Mar 10, 2009 - What every online media planner needs to know about the industry association's initiatives to promote standards and best practices. Comments
Ten Ways Online Media Planning Differs From Print
Feb 24, 2009 - Planning an online campaign takes different skills and tools than traditional campaigns. Comments
Performance Media Planning: Six Factors to Consider
Jan 27, 2009 - What media planners should know about the performance media space. Comments
E-tailers Selling Ad Space
Jan 13, 2009 - Major online retailers are turning to ad revenue to supplement slumping sales. Will it pay off? Comments
Ten Reasons to Be Optimistic About Online in 2009
Dec 30, 2008 - The new year holds lots of promise for online marketing. Here's why. Comments
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