Integrating Twitter into Ad Campaigns

Jun 16, 2009 - Brands are testing out sponsored postings and incorporating live tweets into rich media ad creative. A look at who's doing what. Comments

Summertime Media Planning Strategies

Jun 2, 2009 - Fifteen ideas to reach people online when they're spending more time offline. Comments

How to Prepare for an Online Direct Response Campaign

May 19, 2009 - Eight factors that marketers must consider when developing a direct-response ad campaign for the Web. Comments

B2B Lead Gen Advertisers Finally Have Their Own Network

May 5, 2009 - Madison Logic offers a solution for B2B lead gen advertisers. Comments

Healthcare Advertising's Newest Model

Apr 21, 2009 - An independent producer of health videos offers a new spin on contextual advertising. Comments

Want to Be a Better Media Planner? Get Social

Apr 7, 2009 - In the quest for knowledge, you don't need to go it alone. Here are online resources to connect you with other media professionals. Comments

Online Advertorial Still an Ugly Duckling in 2009

Mar 24, 2009 - Advertorial, paid editorial content provided by an advertiser, has been around for years and continues to evolve. Does it belong in your media plans? Comments

Keeping Tabs on the Interactive Advertising Bureau

Mar 10, 2009 - What every online media planner needs to know about the industry association's initiatives to promote standards and best practices. Comments

Ten Ways Online Media Planning Differs From Print

Feb 24, 2009 - Planning an online campaign takes different skills and tools than traditional campaigns. Comments

Performance Media Planning: Six Factors to Consider

Jan 27, 2009 - What media planners should know about the performance media space. Comments

E-tailers Selling Ad Space

Jan 13, 2009 - Major online retailers are turning to ad revenue to supplement slumping sales. Will it pay off? Comments

Ten Reasons to Be Optimistic About Online in 2009

Dec 30, 2008 - The new year holds lots of promise for online marketing. Here's why. Comments

Online Advertising in the Caribbean

Dec 16, 2008 - Online advertising in the Caribbean in 2009 is more like online advertising in 1999. Comments

Making Distinctions in Contextual Advertising

Dec 2, 2008 - There are many types of contextual advertising, but it isn't as confusing as it might seem. Go ahead. Dip your toe in. Comments

Ad:tech NY 2008: Social Media Wins Exposure

Nov 18, 2008 - A conference about online advertising offers some other interesting trends. A round up. Comments

U.S. Women and the Internet, Part 3

Nov 4, 2008 - Seven immutable laws of online marketing to women. Comments

U.S. Women and the Internet, Part 1

Oct 21, 2008 - Women are the number one growth sector online. What else do we know about online women, and how can this information influence ad strategies? Comments

A MIXX of Takeaways

Oct 7, 2008 - The Internet runs on love. What that means for digital marketers. Comments

Social Advertising Industry: Present and Future

Sep 23, 2008 - Highlights from the first-of-its-kind Social Ad Summit. Comments

Pandora: Music and Advertising Happily Married

Sep 9, 2008 - The free, personalized Internet radio allows listeners to create their own stations -- and advertisers to reach them. Comments

Regional Publishers Must Grow Ad Dollars

Aug 26, 2008 - While regional media continue to figure out how to better monetize the Web, they must find better ways to reach their buyers. Comments

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