Marketing News & Expert Advice
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The Secret to Standing Out
If you want to get ahead of the leader, don't follow in his tracks.
Brand-ish Opinion
Does your brand provoke conversation? Go ahead -- give people something to talk about.
Is Your Brand A Ticking Time Bomb?
How to find out -- before the explosion.
All Brand Power to the Consumer
Five years from now, almost every successful marketing activity will be created and driven by the consumer. Three tips to prepare for it.
Brand Marketer, Storyteller
It's not enough to be a product promoter. You must also be a gifted teller of intriguing tales.
Life on the Edge With Generation Tomorrow
Mass-market audiences are a thing of the past, and no brand can afford to be friends with everyone.
Web Site Branding: Go Global or Stay Local?
Should your Web site be global or adopt your nationality?
Keeping Brand Identity in a Customized World
What's the brand's role in a world of customized products and services?
Brand Archaeology: Dig Up Your Past
Excavate your brand's past and recover its most significant signals.
Sounding Your Brand
Use the power of sound for an innovative way to build your brand.
The Story Of Branding
The value of stories.
Sticky Branding
Sticky branding is one of the most desirable branding techniques. A sticky component can be the glue between your online brand and consumers.
Brand Citizens: Take a Stand
Brand ethics: when should a brand take a stand? And how do you deal with the fallout?
Instant Branding: Viral E-Mail, Part 2
Getting viral with one part humor, one part daring, and a finely-honed sense of timing. Conclusion of a two-part series.
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May 17, 2012
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