Marketing News & Expert Advice
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Consumer Power in a Flash
Mar 27, 2007 - Brand building in the age of consumer control. Comments
The Story Of Branding
Apr 25, 2006 - The value of stories. Comments
Sticky Branding
Mar 28, 2006 - Sticky branding is one of the most desirable branding techniques. A sticky component can be the glue between your online brand and consumers. Comments
Brand Citizens: Take a Stand
Feb 28, 2006 - Brand ethics: when should a brand take a stand? And how do you deal with the fallout? Comments
Instant Branding: Viral E-Mail, Part 2
Jan 24, 2006 - Getting viral with one part humor, one part daring, and a finely-honed sense of timing. Conclusion of a two-part series. Comments
Instant Branding: Viral E-Mail, Part 1
Dec 27, 2005 - Getting viral with one part humor, one part daring, and a finely honed sense of timing. Part one of a two-part series. Comments
Smash Your Vision Statement!
Nov 22, 2005 - Any self-respecting company has a vision statement, but is it worth the paper it's written on? Three tips to help make your vision statement mean something. Comments
How to Find a Perfect Brand Partnership
Oct 25, 2005 - Partnerships have been around forever. Yet few brand Web sites leverage this basic business concept. Comments
Passion, Dedication, and Care
Sep 27, 2005 - Brand building inspiration from the East. Comments
The Branding and Mapping Mash-Up
Aug 23, 2005 - Mapping and the Internet have teamed up to deliver a wondrous new world of community relations. Brand marketers, listen up! Comments
Community Brand-Builders: Join 'Em
Jul 26, 2005 - Is your brand ready to join the community of your future customers? Comments
The Secret to Standing Out
Feb 27, 2007 - If you want to get ahead of the leader, don't follow in his tracks. Comments
Brand-ish Opinion
Jan 23, 2007 - Does your brand provoke conversation? Go ahead -- give people something to talk about. Comments
Is Your Brand A Ticking Time Bomb?
Dec 26, 2006 - How to find out -- before the explosion. Comments
All Brand Power to the Consumer
Nov 28, 2006 - Five years from now, almost every successful marketing activity will be created and driven by the consumer. Three tips to prepare for it. Comments
Brand Marketer, Storyteller
Oct 24, 2006 - It's not enough to be a product promoter. You must also be a gifted teller of intriguing tales. Comments
Life on the Edge With Generation Tomorrow
Sep 26, 2006 - Mass-market audiences are a thing of the past, and no brand can afford to be friends with everyone. Comments
Web Site Branding: Go Global or Stay Local?
Aug 22, 2006 - Should your Web site be global or adopt your nationality? Comments
Keeping Brand Identity in a Customized World
Jul 25, 2006 - What's the brand's role in a world of customized products and services? Comments
Brand Archaeology: Dig Up Your Past
Jun 27, 2006 - Excavate your brand's past and recover its most significant signals. Comments
Sounding Your Brand
May 23, 2006 - Use the power of sound for an innovative way to build your brand. Comments
MOST READ
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- BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign
- New Shopping Tool Poaches Deals for Online Checkout
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